The New Zealand Events Association (NZEA) has welcomed the government’s new NZ$70 million (US$41.7 million) investment package for the events and tourism sectors, calling it a critical step toward strengthening the country’s position as a premier destination for major events.
Announced by tourism and hospitality minister Louise Upston, the funding is designed to drive economic activity and help New Zealand compete for large-scale international events, including concerts – a sector previously excluded from government support.
The new package includes a NZ$40 million to attract major international events from 2026 onwards, as well as NZ$10 million to support existing events and draw in new international opportunities. Another NZ$10 million will be set aside for a regional tourism campaign aimed at international visitors, while up to NZ$10 million will be allocated for upgrades to tourism infrastructure, such as cycle trails.
In a statement, NZEA’s general manager Elaine Linnell called the investment a “fantastic day for our industry”, highlighting the inclusion of concerts as a game-changer.
“We are delighted the government has recognised the vital role events play in driving both economic growth and international tourism,” Linnell said, adding that the investment would support both major international and homegrown events, giving visitors more reasons to come to New Zealand.
The NZEA noted that the events industry contributes NZ$44.4 billion annually to the country’s economy and supports 300,000 jobs. The association stated it will work closely with government agencies to ensure the new funding delivers maximum impact.
