Adelaide’s season for corporate incentive travel has begun with the successful hosting of over 1,200 top-performing distributors from Infinitus JiYang, a China-based health and wellness company.
The delegates arrived in two waves, staying at multiple hotels for their visit from September 1 to 7, 2025. Their five-day itinerary included activities in the Fleurieu Peninsula, Adelaide Hills, and Barossa Valley. The trip also featured business seminars and a public wellness session, concluding with a gala dinner at the Adelaide Convention Centre.
This event marks the beginning of a busy season for Adelaide, which will see more than A$10 million (US$6.6 million) injected into the state’s economy from a series of corporate incentive groups. Future groups are expected from Greater China, Malaysia, and India.
Business Events Adelaide’s CEO, Damien Kitto, said that the Infinitus corporate incentive was much coveted.
“We first won this incentive in 2018 and it was due to be held in 2020, however the bid was cancelled due to the Covid pandemic. Having maintained the relationship, it is extremely gratifying to have welcomed Infinitus and their leadership team to Adelaide.”
Business Events Adelaide secured the event for the city, supported by Tourism Australia’s Business Events Bid Fund.
