The Grand Prix Season Singapore (GPSS) is amplifying its appeal as a prime period for major international business events by integrating lifestyle and entertainment options.
According to the Singapore Tourism Board (STB), more 25 business events clustered around the Singapore F1 period including Milken Institute Asia Summit (October 1 to 3) continuing its tradition of scheduling the event during GPSS; All That Matters (September 29 to October 1); TOKEN2049 (October 1 to 2)) and Founders Family Office Forum (October 6).
Lilian Chee, director, sports at STB, GPSS – which delivers 10 days of race-themed festivities that started on September 26, preceding the Formula 1 Singapore Airlines Singapore Grand Prix (F1) on October 3–5 – is designed to serve this dual purpose.
Chee highlighted that the diverse range of leisure options during GPSS provides event organisers and their delegates with entertainment and recreation alongside their professional commitments.
“Each year, together with our industry partners, we curate clusters of limited-time programming across various precincts that offer a unique experience for visitors and locals to immerse themselves in the race festivities,” Chee noted.
The 2025 lineup features the debut of PERFORMA –Singapore’s first premium retail gallery – at Plaza Singapura, located near the F1 circuit. PERFORMA joins other GPSS Headliners like Jam Off at Sentosa, GrooveDriver Festival at Marina Central, and Hit the Apex at CQ @ Clarke Quay.
Chee cited the GrooveDriver Festival as an example of how GPSS actively fosters collaboration with like-minded partners.
“Teaming up with local players such as Pink Blossoms Brewing allowed the homegrown brand to showcase their products in the heart of the city and widen their audience reach,” Chee noted.
Chee added: “Beyond the larger-scale GPSS Headliners, we also welcomed 16 new programme partners adding fresh offerings – ranging from homegrown establishments like New Bahru, Tanglin Gin and Love Bonito, to international brands such as Moët & Chandon, Adidas and Glenfiddich.
“The diverse range of leisure options during GPSS provides event organisers and their delegates attending business events held around the same period with exclusive race season for entertainment and recreation alongside their professional commitments.”
Furthermore, New Bahru is launching a race-themed retail fair, ECA: Pitstop, which includes a race-themed leather workshop by Crafune, while Brewerkz and seven other local breweries are launching an exclusive jasmine-rice Tropical Lager available only during GPSS.
