Tourism New Zealand has rolled out the business events-specific version of its new 100% Pure New Zealand global campaign, inviting event organisers to “find their 100%” in Aotearoa.
The campaign repositions the iconic 100% Pure New Zealand brand to highlight the people, culture, and innovation that make conferences and incentives in New Zealand unique. The goal is to encourage organisers and visitors to create an event that “will 100%” meet their objectives.
Launched today, the new creative showcases diverse visitors experiencing rich cultural and emotional connections, each embodying their own “unique 100%”.
Tourism New Zealand’s chief executive, René de Monchy, said: “This is our call for people around the world to be totally connected, present, inspired and fulfilled in one of the world’s most breathtaking destinations.”
Penelope Ryan, global manager business events, emphasised that New Zealand offers more than just scenery, adding that the campaign encourages decision-makers to draw on the country’s innovation and thought leadership; authentic engagement with Māori culture; and inspiring experiences, from adventure to nature and culinary scenes.
Ryan stated: “Growth happens when we stretch ourselves. If you want a legendary event, you want it in New Zealand.”
