A group of seasoned travel professionals in Thailand have come together to form a new DMC that specialises in handling groups from Latin American markets – a source market that its CEO Jerri Povibool regards as being “fresh” and ideal for the Kingdom’s market diversification.
Exotic Travel Advisory is less than a year old, and had started off with inbound leisure groups. The move into the business events space started when Jerri landed a contract recently to bring 250 delegates to Phuket next year for a meeting.
Jerri brings a wealth of hospitality experience acquired from her stations in the Middle East, Hong Kong and Vietnam, and is supported by colleagues who have over 30 years of experience in travel.
“Thailand is a mature destination, which means many travellers from various source markets are familiar with it, and know how to arrange itineraries on their own without the help of DMCs and travel agents. However, the Latin American markets have yet to explore Thailand deeply and a language barrier remains. As such, Latin American markets are a good one for us to tap,” Jerri told TTGmice.
She further shared that high-end corporate groups from Mexico and Argentina are drawn to five-star hotels, and quality destination experiences, that will introduce them to local culture.
“Bangkok is a firm favourite and they will ask for time to immerse in culture up north in Chiang Mai and Chiang Rai,” she added.
