Through extensive planning and preparation, this Hyatt forum was executed with precision to ensure a refreshing and energising experiential journey for all participants
Event brief
The 2025 Hyatt MICE Customer Advisory Forum is a platform to engage key meetings and events planners in Asia Pacific through collaboration, idea sharing and direct interaction with Hyatt senior executives and hotels.
Designed to spotlight the future of business events in the region, the forum focused on pressing themes such as sustainability, technology-driven solutions – including AI-powered event tools – and the growing importance of well-being. The forum also explored F&B trends with an emphasis on local sourcing and interactive culinary experiences.
A key goal for the forum was to champion the spirit of Together by Hyatt, Hyatt’s event philosophy, which meant ensuring every experience revolved around meaningful connections, personal wellbeing, and cultural immersion.
Event highlights
The 5D4N forum offered a thoughtfully balanced agenda that combined intellectual engagement with experiential activities, designed to demonstrate Hyatt’s innovative approach to business events.
It featured a plenary session, interactive break-out groups, and networking cocktails and dinners, facilitating the exchange of market insights and feedback. Hyatt was able to showcase its latest global business events strategy focusing on innovative, tech-driven and personalised event experiences. It also highlighted its evolved brand architecture, as well as recent hotel openings globally and regionally.
A standout feature of the event was its seamless integration of experiential and well-being-focused programming. Across multiple Hyatt properties, including Grand Hyatt Bali, Hyatt Regency Bali, Andaz Bali and Alila Seminyak, participants embarked on a journey that celebrated Balinese culture while delivering moments of reconnection, purpose, and relaxation.
This immersion began from arrival on the first day, as participants were welcomed with sustainable, locally-inspired amenities: a rattan bag, Batik-patterned tumbler, and a Red Cendana Wood fan. Wellness-infused mornings featured activities such as sunrise yoga by the beach, sunrise cycling tours, traditional purification rituals and mat Pilates, creating moments of mindfulness and rejuvenation.
Throughout the forum, Hyatt’s hotel teams shared insights on weaving wellbeing into group meetings and events through innovative and experiential programmes, which was in turn brought to life through every facet of the program.
Participants also released sea turtles at Hyatt Regency Bali, enjoyed cocktails at Andaz Bali, and enjoyed a spectacular sunset gala dinner at Alila Seminyak. A Balinese cooking demonstration, wood-burning art, scent perfume making, and a temple experience at Hyatt Regency Bali rounded out the programme.
Hyatt’s culinary offerings further highlighted the experiential nature of the event. Traditional Balinese dishes were prepared using regional techniques and authentic flavours, allowing participants to forge deeper connections with the destination through food.
Challenges
Delivering a seamless and flowing event across multiple venues with complex logistics was a key challenge, particularly given the high expectations of an industry audience. The diversity of the programme demanded meticulous coordination to ensure that each activity flowed smoothly and conveyed the desired combination of purpose and place.
To meet these challenges, hotel teams collaborated closely with regional Hyatt executives to craft a multi-faceted programme enriched with distinctive experiences representative of both Bali’s rich culture and the offerings of each individual hotel.
Ultimately, the forum was a resounding success, with positive participant feedback recognising Hyatt’s commitment to well-being, cultural immersion, and sustainability as key differentiators through the event.
Event 2025 Hyatt MICE Customer Advisory Forum
Dates August 25 to 29, 2025
Organiser Hyatt Asia Pacific
Venues Alila Seminyak, Andaz Bali, Grand Hyatt Bali and Hyatt Regency Bali
Attendance Top 30 global meeting Planners, representatives from 14 Hyatt hotels across ASPAC, and 13 colleagues from Hyatt’s regional hub team
