Vietnam’s teambuilding sector is undergoing a transformation, with planners reporting growing demand for programmes that are community-driven, immersive and designed to leave a lasting impact on both participants and local partners.
Justin Tran, CEO of Quiet Asia, told TTGmice that in the last year he has seen a noticeable shift from classic teambuilding formats towards more engaging alternatives that deliver real meaning for participants.
“We tailor all of our teambuilding activities based on corporates’ requests. Before, we received a lot of requests from companies wanting to do teambuilding activities on the beach or in the mountains,” Tran said, citing corporates from Amazon, Google and Microsoft who have enjoyed the company’s “Business Team Escapes” programme.
“Now, there is a lot more demand for teambuilding activities based on experiences that directly involve communities and that have a positive impact in some way. We build our activities hand-in-hand with local communities, meaning teams can learn from them and help transform lives.”
Tram Nguyen, branch office sales and marketing manager at Viettourist DMC, noted a similar pattern. She said the Dalat farmstay they partner with – once a favourite for leisure tourists – is now increasingly popular with corporates looking for more immersive programmes.
“It used to be mainly leisure bookings, but now we are seeing an increase in requests for teambuilding. Companies want to engage in more hands-on activities, where they can learn about communities and engage with them,” she elaborated.
Nguyen pointed out that such impactful activties are “directly helping the farmers to increase their salaries”, and is a “win-win” collaboration for all parties.
The trend is also fuelling opportunities for the creative sector. Huy Nguyen Van Anh, design director at The Decor Hub, collaborates with artisan groups to run 12 workshops ranging from ceramics and weaving to embroidery and silk printing.
“We are definitely seeing higher demand from teambuilding planners wanting to organise activities based around the workshops. They combine cultural immersion, tradition, fun and learning, while supporting these communities’ livelihoods.”
