The Penang Convention & Exhibition Bureau (PCEB) has announced the 9th edition of its flagship event, BE @ Penang 2025, which will take place on December 11 to 12 2025.
Under the theme Be The Wave, the conference aims to transform the business events and creative economy by challenging industry leaders and innovators to actively create the future of progress in Malaysia.
PCEB is positioning the 2025 conference as a catalyst and benchmark for all events in 2026 and beyond. The goal is to inspire new ideas, foster crucial collaboration, and spark momentum that drives Penang toward greater innovation, creativity, and sustainable growth.
The main highlight of the event will be the keynote address by Hiroshi Tamura, known as the “father” of the modern Nissan GT-R and Nissan Z. Tamura’s session is expected to focus on visionary leadership, the courage to challenge the status quo, and the power of individual passion to transform an industry; a story that mirrors the conference’s forward-looking spirit.
In a continued commitment to developing future talent, BE @ Penang 2025 will also provide opportunities for students and young professionals to learn directly from leaders and build networks that will shape their careers.
Adding an engaging element, the pre-conference activity, Wave Makers: A Penang Discovery Adventure, will run on December 10 and 11, featuring team-based challenges and clue hunts to build camaraderie before the main event.
Registration for BE @ Penang 2025 is now open.
