Business Events Adelaide announced a record 2024-25 financial year, securing 149 future business events for South Australia, injecting over A$684 million (US$447.2 million) into the State economy – double the previous year’s result.
At its AGM, chair Ian Horne confirmed the achievement, stressing that these high-calibre events drive jobs and long-term collaboration. He also highlighted the financial impact: delegates spend an average of A$1,165 daily in Adelaide.
While thanking the Malinauskas Government for its ongoing support, including a recent A$10.9 million allocation for business events over the next four years, Horne stressed that the results more than prove the value of the investment.
CEO Damien Kitto credited the success to the strong, collaborative “Team Adelaide” approach involving government, academia, and industry partners.
The strong economic figures align with Adelaide’s growing reputation on the world stage, most recently highlighted by its designation as the Most Improved Destination in the Global Destination Sustainability Movement Index.
Kitto noted that this momentum is linked to the State’s net-zero ambitions. With the potential hosting of COP31 still on the horizon, he stated that Adelaide’s visibility as a sustainable, tier-two destination has never been higher.
“Being selected as a COP host city would redefine how the world sees Adelaide, delivering long-term benefits across our economy, global reputation, and sustainability leadership,” Kitto said, confirming Business Events Adelaide is poised to capitalise on any resulting interest.
