Following the success of the inaugural Hong Kong Incentive Playbook launched last year, the Hong Kong Tourism Board (HKTB) has rolled out a second edition to spur high-yield business events tourism.
The updated guide – Hong Kong Incentive Playbook 2.0 – New Discovery – features over 200 novel ideas, including the addition of approximately 50 new experiences. These additions range from fencing workshops and billiard masterclasses to tours of grand auction houses, iconic movie sets, and traditional Chinese temples.
To widen itinerary possibilities, the HKTB introduced two new themes: Cruise and Empowerment, augmenting the existing five themes.
For example, corporate groups can now combine a two-day Hong Kong land itinerary with a cruise voyage. Meanwhile, the Empowerment theme allows groups to pursue personal enrichment and professional growth through executive seminars and themed industry tours.
HKTB has also partnered with top-tier local universities, such as the University of Hong Kong, to tailor executive seminars (on topics from AI to leadership), workshops, and campus tours, for corporate groups.
All of these details were revealed at a recent trade briefing, which coincided with a fam trip from October 22 to 27, 2025.
The event brought together over 80 top-tier travel agents from nine key shorthaul markets: the Chinese Mainland, India, South Korea, Thailand, Indonesia, Malaysia, Singapore, Vietnam, and The Philippines. Agents also had the opportunity to meet with local industry partners to exchange ideas and explore new business opportunities.
Suresh Gupta, director of India-based Eventrip Priority, opined: “The guide is really helpful as we need new ideas. The cruise and seminars at universities, as well as new attractions, give us the opportunity to sell Hong Kong to our clients from sectors like insurance and technology who want something new when revisiting a destination.”
Wing Wong, director of sales for Hong Kong-based Prince Travel, welcomed the Empowerment theme.
“Our MICE groups from South-east Asia opt for something beyond sightseeing. They look for company visits to learn more about other industries, and the industry-related tour is a great idea because it is not easy for us agents to arrange. Institutions like the Hong Kong Exchange are on the list; and I hope that exchange sessions with industry experts could be arranged rather than just a guided tour,” Wong said.
