The Spanish capital’s fast-growing sectors, developed infrastructure and supportive business environment make it a compelling choice
Brought to you by Madrid Convention Bureau
Home to world-class museums, rich culinary scene and architectural marvels, Madrid is a cosmopolitan city with a vibrant city life. It also has a welcoming business environment, and is a popular city for meetings.
Last year, the Spanish capital was named the World’s Leading Meetings & Conference Destination for the sixth consecutive year, while the 2025 AMEX Global Meetings & Events Forecast ranked Madrid second among Europe’s top meeting destinations.
Cosmopolitan and connected
What makes Madrid a strategic location is its blend of modern infrastructure, safety, and charm. The city offers 218 direct flight connections to destinations across the globe, making it one of Europe’s most accessible capitals. Its highly developed public transport network, pleasant Mediterranean climate, and diverse range of hotels, venues, and cultural attractions make it an easy and enjoyable choice for both organisers and attendees.
From grand convention centres and contemporary hotels to heritage buildings reimagined for corporate events, Madrid provides a versatile setting for meetings of all sizes. Coupled with its rich natural surroundings, exciting culinary scene and cultural heritage, the city offers an inspiring environment for MICE events of all kinds.
A thriving economic powerhouse
Driving the city is its strong economy – Madrid has the fifth-highest Gross Domestic Product (GDP) in the European Union and is Europe’s second-largest hub for cross-border greenfield investment projects. This economic strength translates into a solid foundation for hosting international conferences, exhibitions, and business events.
Home to the headquarters of more than 200 multinational companies, including several listed in the Fortune 500, Madrid’s diversified business landscape reflects its global importance. It also houses major international institutions such as UN Tourism, reflecting its strategic geographical location. Additionally, it provides excellent access to the European and African markets while its strong historical, cultural and linguistic ties connect it to Latin America.
The city’s entrepreneurial dynamism further amplifies its appeal. Madrid is home to more than 3,500 active start-ups, accelerators, and incubators, with a growing tech ecosystem, especially in fintech, digital health, mobility, and energy.
As Southern Europe’s telecommunications and data hub, it is also at the forefront of sectors such as cybersecurity, video games, and big data – industries actively supported by Madrid City Council.
This dynamic ecosystem not only drives innovation but also positions Madrid as a hot spot for MICE in these sectors.
Madrid is also known for its ease of doing business, thanks to its legal network and availability of highly qualified talent. The city has 11 Unique Scientific and Technical Infrastructures (ICTS), seven institutes for advanced studies, and 23 universities and business schools. This
its business-friendly credentials is the city’s strong legal framework and wealth of talent. With 11 Unique Scientific and Technical Infrastructures (ICTS), seven institutes for advanced studies, and 23 universities and business schools, Madrid boasts a pool of skilled professionals. This concentration of knowledge institutions, supported by an extensive network of science and technology parks, creates a conducive environment for collaboration and knowledge exchange.
Elevating events
Meeting planners and organisers are well supported by the Madrid Convention Bureau (MCB). Two of MCB’s guiding pillars – respect for the environment and promoting sustainable, mindful events – have shaped the city’s MICE landscape in recent years.
Through initiatives such as its practical sustainability and legacy guides and the PLUS online platform, MCB equips organisers with tools to measure, manage, and enhance the social and environmental impact of their events.
The MCB is committed to providing the resources and environment to bring meetings and events to life, facilitating the transfer of knowledge and new business opportunities.
Want Madrid to be the location for your next business meeting? Get support from Madrid Convention Bureau. Contact info.mcb@esmadrid.com.
