The International Association of Professional Congress Organisers (IAPCO) and Business Events Australia (BEA) formalised a new strategic partnership at IBTM World, immediately launching joint initiatives to accelerate sustainable practices across the global meetings and events industry.
The partnership directly supports the implementation of IAPCO’s Sustainability Strategy and introduces two new initiatives.
A new IAPCO Sustainability Award powered by Business Events Australia will honour IAPCO member companies demonstrating leadership and innovation in sustainable event management.
A new IAPCO Sustainability Toolkit will also be developed. This digital resource, to be released in March 2026, is designed to equip PCOs with practical tools and insights for measurable environmental and social impact.
Ajay Bhojwani, IAPCO Sustainability Committee chair and managing director at MCI Middle East, stated the partnership represents a shared commitment to driving change and providing practical tools.
Recent IAPCO research found that while 71 per cent of members have a clear sustainability strategy and 58 per cent have a designated sustainability role, the industry faces key challenges, including the increased cost of implementation and a lack of subsidy programmes.
The collaboration will also include a comprehensive programme of branding, education, and engagement opportunities.
