The Penang Convention & Exhibition Bureau (PCEB) officially launched its latest business events initiative, Penang Inspiring Meetings x Visit Malaysia 2026, at the Penang Waterfront Convention Centre (PWCC) on November 24, 2025.
The campaign strengthens Penang’s position as a premier destination for business events while supporting the national Visit Malaysia 2026 initiative.
“As we approach Visit Malaysia Year 2026, this campaign highlights Penang’s readiness to welcome the world. We aim to elevate Penang’s reputation not only as a premier meetings and incentives destination, but also as a hub where meaningful connections and sustainable impact are created,” said Ashwin Gunasekeran, CEO of PCEB.
As part of its ongoing Corporate Social Responsibility focus, PCEB has chosen to highlight the turtle conservation efforts at the Penang Turtle Sanctuary in Pantai Kerachut as a symbol of sustainability for this campaign. The turtle represents endurance, balance, and harmony with nature, values that align with PCEB’s commitment to developing the business events industry responsibly.
“This collaboration demonstrates how business events can deliver not just economic benefits but also positive contributions to Penang’s environment and community,” added Ashwin.
Looking ahead to 2026, PCEB will expand its support to new sectors, fostering diverse, high-impact business events that align with Penang’s vision for sustainable and inclusive growth. This includes enhanced mechanisms for meetings, conferences, and exhibitions that promote innovation, knowledge exchange, and social responsibility.
