Sydney will be hosting Australia Next in December 2027, Tourism Australia’s signature incentive showcase.
This event, run in partnership with BESydney, will present the city’s new and refreshed event infrastructure and experiences – from the new Sydney Fish Market on Blackwattle Bay to the Waldorf Astoria on Circular Quay – to international business events planners from key global markets. The goal is to generate a strong pipeline of future international events for Australia.
Tourism Australia’s acting managing director Robin Mack stated that over the years the showcase has secured Australia hundreds of business leads worth many hundreds of millions of dollars.
“We can’t wait to welcome international business events planners to Sydney in 2027. Business Events Sydney will have plenty of new product to showcase to international business events planners in 2027,” he said.
BESydney CEO Amanda Lampe indicated that the timing for Sydney could not be better.
“Hosting this prestigious event in Sydney in late 2027 is a strategic decision by BESydney with the new 24-hour Western Sydney International Airport providing a once in a generation fillip to air capacity and flexibility to Australia’s gateway city.
“The Airport’s location also unlocks a whole new world of incentive itineraries showcasing Australia’s first nations culture and wellness experiences and taking in the world-heritage listed Blue Mountains, award-winning wine regions, Indigenous cultural sites and experiences, and vibrant multicultural communities.”
