To mark its 20th anniversary, Singapore-headquartered events agency MICE Matters has translated its core corporate value of “Kinder in Action” into a series of year-end charitable initiatives in Vietnam and Singapore.
During a recent staff retreat in Danang, Vietnam, the entire team of 23 participated in a CSR programme titled Delicious for a Cause. The team spent a half-day preparing, cooking, and distributing 100 food packs to the Quang Nam Social Support Center, which provides housing and care for vulnerable groups, including the elderly, the disabled, and orphans. In addition to the meal service, team members made personal cash donations to help residents purchase daily essential items.
The spirit of giving continued back in Singapore at the company’s year-end “Hats Off” Christmas party. Joined by partner-suppliers, the team raised a total of S$9,268 (US$7,182) for its 2025 appointed charity, Make-A-Wish Singapore. A highlight of the fundraising was a live auction of two 15th-century European sail ship models, which contributed S$1,000 to the evening’s total.
The celebration featured a performance by Christmas carollers from the Church of St Mary of the Angels, further heightening the festive atmosphere.
“We are indeed proud of the team’s action and that we can make a difference in this manner while having fun,” said Michele Seet, director and co-founder of MICE Matters.
Co-founder and director Melvyn Nonis, added: “The Christmas party was the perfect event to wrap up what has been a great year for us.”
