THAIFEX – HOREC Asia returns for its third edition from March 11–13, 2026, at IMPACT Muang Thong Thani, with a mandate to solve the hospitality industry’s most pressing operational challenges.
Amid rising margin pressures and labor constraints, the 2026 show will shift focus toward operational execution, the practical skills and systems required to drive daily performance.
The exhibition will host over 600 brands from 25 countries, featuring international leaders such as Hoshizaki, UNOX, Welbilt, and Ecolab, alongside Thai giants including GO Wholesale and CP Retailink. The 2026 event also marks the debut of France, the Netherlands, Macau, and Spain as participating markets.
Departing from static equipment displays, the show’s centrepiece is the Xperiential Zone. This live, role-based environment allows operators to observe front-of-house and back-of-house workflows in real-time, demonstrating how equipment and processes integrate to improve service consistency.
In addition, a new Workshop Zone will provide hands-on training in high-demand areas such as bakery and wellness cooking led by by chef Willment Leong, alongside bartender training and wine masterclasses. The Thailand Ultimate Housekeeping Challenge will also return to benchmark professional standards in speed and precision.
The THAIFEX – HOREC Academy will feature C-suite perspectives on translating vision into performance. Confirmed speakers include Ricardo Boarotto, CEO of Central Food Wholesale Ltd., and Nida Wongphanlert, managing owner of 137 Pillars Hotels & Resorts.
In the beverage sector, the ASEAN Coffee Roasting Championship will test regional precision, complemented by the Thailand Coffee Association’s new Coffee Appreciation Protocol for evaluating café service standards.
The event will conclude with the Innovation Awards, recognising products that demonstrate significant impact on usability and sustainability in real-world hospitality environments.
