The Philippines has launched a specialised MICE Guidebook covering seven key destinations to showcase the country’s readiness for high-stakes business events.
A collaboration between PACEOS (Philippine Association of Convention/Exhibition Organizers and Suppliers) and the Tourism Congress of the Philippines (TCP), the Philippine MICE Guidebook: A Comprehensive Guide for Meetings, Incentives, Conventions, and Exhibitions streamlines the planning process by detailing venues, accommodations, and service providers across seven key hubs: Manila, Clark, Boracay, Iloilo, Cebu, Bohol, and Davao.
Beyond directories, the resource features regional event calendars, local expertise, and unique destination offerings to assist global organisers.
Supported by the Department of Tourism and its marketing arm, Tourism Promotions Board, the Philippine MICE Guidebook was launched at the Philippine Travel Agencies Association’s Travel Trade Expo last week.
TCP’s president James Montenegro stated that the guidebook’s documentation of unique local offerings and best practices serves as an invaluable resource to boost the country’s visibility and appeal in international markets.
Meanwhile, Marisa Nallana, board member of PACEOS, told TTGmice that the guide provides the global market with a clear overview of the Philippines’ business events facilities, with the potential for expanded content in future editions.
“As the MICE industry continues to evolve, it is essential that we prioritise responsible tourism that benefits both local communities and the environment. By promoting eco-friendly and socially responsible practices, the Guidebook will contribute to the long-term sustainability of the industry,” Montenegro said.
