Business Events Adelaide has released its 2026 Planners Guide, featuring a built-in AI Agent to streamline the event-sourcing process.
The digital platform moves beyond the traditional directory, serving as a real-time digital concierge that recommends venues, answers logistical questions, and navigates Adelaide’s connected infrastructure.
By leveraging AI, the tool aims to remove friction for the 6,000+ global decision-makers who receive the guide, accelerating the transition from initial inquiry to confirmed booking.
The interactive guide also integrates South Australia’s priority industry sectors and sustainability credentials, allowing organisers to align events with specific economic and social legacies.
Business Events Adelaide CEO Damien Kitto stated that the AI integration fundamentally changes destination engagement.
“It’s an active planning tool,” Kitto said. “The AI capability transforms advertisements into interactive discovery tools, giving organisers richer insight into our members’ products and delivering significantly greater value from a single listing.”
The 2026 Planners Guide is now available via the Business Events Adelaide website.
