The Thai Exhibition Association (TEA) has revealed its MICE Masterplan 2026–2027, a strategic roadmap designed to bolster Thailand’s global standing through digital transformation and sustainability.
The framework will take centrestage at Thailand MICE X-Change 2026 (TMX 2026), scheduled for April 29 to 30 at the Queen Sirikit National Convention Centre. Now in its third edition, the expo expects to draw 4,000 delegates and 100 exhibitors, facilitating over 360 business meetings.
The plan arrives on the heels of a significant growth spurt for the industry. Between 2024 and 2025, the number of exhibitions in Thailand climbed from 199 to 214, with the total exhibition space sold expanding from 25 million to over 27 million square metres.
According to TEA’s president Loy Joon How, the masterplan is less about annual gatherings and more about future-proofing the industry.
By prioritising digital innovation, artificial intelligence, and sustainable practices, the association aims to evolve beyond traditional tradeshows into a comprehensive business ecosystem.
“Face-to-face platforms remain essential drivers of trust, trade, and long-term business growth,” Loy noted, highlighting the move toward high-tech, high-touch experiences.
This shift is being supported by the Thailand Convention & Exhibition Bureau (TCEB), whose exhibitions director, Duangdej Yuaikwarmdee, views TMX 2026 as a flagship platform for this transformation.
