Penang’s business events industry recorded a landmark year in 2025, with its estimated economic impact surging to over RM1.9 billion (US$479,072).
According to the latest review by the Penang Convention & Exhibition Bureau (PCEB), the state hosted 3,391 events last year – a 64.7 per cent increase over 2024. Delegate numbers rose 47.8 per cent to 451,198, supported by the addition of over 2,000 hotel rooms and expanded direct flight connectivity.
Wong Hon Wai, Penang state exco for tourism and creative economy, noted that the growth aligns with the Penang 2030 vision. He highlighted untapped potential in advanced manufacturing, AI, and marine-related industries to attract high-value business.
PCEB CEO Ashwin Gunasekeran credited the results to a data-driven strategy. The bureau is now focusing on its Penang Inspiring Meetings campaign to foster more transformative, experiential events.
