The Malaysia Convention & Exhibition Bureau (MyCEB) has kicked off its 2026 international engagement strategy with its inaugural participation in Connect Marketplace Hong Kong, held from March 18 to 19 at AsiaWorld-Expo.
The move marks a strategic push to strengthen Malaysia’s footprint in the China and Asia-Pacific markets. By engaging directly with over 450 hosted buyers and key decision-makers, MyCEB aims to generate qualified leads and reinforce the country’s readiness to host high-impact business events.
The Malaysian delegation includes industry partners such as the Malaysia International Trade and Exhibition Centre, Penang Convention & Exhibition Bureau, Sunway Resort Hotel, and Marriott International – Malaysia. The delegation is part of a larger gathering of 60 exhibitors from 30 countries, participating in an estimated 2,800 business appointments.
This engagement aligns with the Malaysia Business Events Strategic Marketing Plan 2021–2030, which focuses on enhancing global competitiveness and long-term industry optimisation within the business events sector.
