Business Events Adelaide kicks off the 22nd annual Destination South Australia (DSA) today, where the three-day showcase welcomes 35 high-level business event decision-makers and media to the state.
This year’s itinerary includes a dedicated tradeshow for pre-scheduled appointments with local venues and suppliers, alongside immersive regional visits to the Barossa Valley and McLaren Vale to highlight the state’s unique character and accessibility.
The showcase follows a recent A$10 million (US$7 million) boost to the Business Events Bid Fund by the Malinauskas Government.
Business Events Adelaide’s CEO Damien Kitto noted that the event provides first-hand insight into the state’s collaborative approach and strong economic credentials. “There is forward momentum being generated – be it through infrastructure development or the acquisition of major events. I hope DSA delegates feel the energy,” said Kitto.
The DSA initiative remains a significant economic driver, with last year’s programme securing over A$36 million in future business.
