Laissez-Faire Catering, AV1, and Simply Seated have launched a new collaborative delivery model for large-scale incentive programmes.
The partnership follows the successful execution of a five-day Sydney experience for 500 international guests from Premier Financial Alliance.
The collective approach was established during the programme’s conceptual phase, covering venue engagement, experience design, and delivery across multiple iconic locations. These include Sydney Town Hall, Luna Park, and Carriageworks. At Watersedge, the team executed a full venue transformation featuring a noodle market, neon disco, and speakeasy lounge.
Sara Flaksbard, general manager of Laissez-Faire Catering, noted that early alignment was critical: “This wasn’t about delivering events in isolation. By joining forces from the beginning, we were able to bring the client’s vision to life in a much more cohesive and impactful way.”
Nigel Mintern, managing director of AV1, added that the integrated model allowed the team to push creative boundaries.
Belinda Porra, Founder of Simply Seated, emphasised the bespoke nature of the project, stating that venues were “transformed beyond themselves”, providing guests with a unique experience unlikely to be replicated.
The programme was led by global planner Carol Ann Payne-Johnson, president of The Travel Corner, Inc.
“I’ve been producing events around the world for 38 years, and this became one of the most supported and fascinating programs I’ve ever delivered,” Payne-Johnson said. “The level of collaboration was exceptional, and the result was truly world-class.”
Following this landmark delivery, the three companies will continue to offer this unified model for future major events and international incentive programmes.
