TTG Asia Media’s managing director, Darren Ng, was among the line-up of international thought-leaders on travel and tourism featured at the Panorama Mega Conference in Jakarta last week.
He brought the audience through an overview of Asia-Pacific’s business and association events development, underlining this niche industry’s wider and deeper contribution to the host destination that goes beyond tourism benefits.
He said: “In Asia, there is increasing awareness about the deeper impact of business events, i.e., the fact they do not just bring in delegates and generate receipts for the destination. Business events, particularly association meetings, are increasingly recognised as a facilitator of international trade, national intelligence advancement and a catalyst to social improvement.”
