Business Events Sydney (BESydney), in partnership with Business Events Australia (BEA), launched a new online Experience Sydney game to showcase the destination appeal of the city for incentive organisers from India, Malaysia and Singapore.
The second phase will see the game launched in Japan and South Korea.
The aim of the game – with prizes on offer – is to educate BESydney’s corporate clients in South and South-east Asia as well as travel agents, inbound operators and industry. The strategy and purpose of the game is a new concept that has not been done in Australia before.
“The city has undergone many changes since the pandemic. We have brand new facilities, refurbished properties and new and updated attractions along with exciting new precincts and neighbourhood re-vitalisation. There are so many opportunities for visitors to experience the energy and excitement of the city for themselves,” said BESydney CEO, Lyn Lewis-Smith.
The educational game allows players to drive around Sydney as a koala, visiting venues, learning about products and experiences along the way, and collecting points by answering riddles and questions on Sydney. These points will determine a player’s position on the leader board, and prize vouchers will be awarded for players in top positions on August 22, 2022.
Sydney venues and attractions featured include the Sydney Opera House, Luna Park Sydney, Bondi Beach, Taronga Zoo Sydney, Barangaroo Dining Area, Doltone House Jones Bay Wharf, Crown Sydney, ICC Sydney, Sydney Town Hall, WINX Stand at Royal Randwick and Watersedge at Campbell’s Stores.
By visiting these new attractions and precincts online, corporates and incentive agents can learn more about the variety of venues and what they offer for event organisers.
Nearby regional experiences were also showcased, as BESydney research revealed that 52 per cent of Asian Incentives included regional components. Other regions include the Blue Mountains, Hunter Valley, Port Stephens, Glenworth Valley and Central Coast.
