The Phillips APAC Connect 2024 brought together partners, teams, and stakeholders together in Bali for five days centred on collaboration and growth
Event brief
Phillips APAC Connect 2024 is a five-day event that gathers Philips’ Channel Partners, the complete HS sales and marketing team from all districts, and key stakeholders. The event serves as a platform for team members to unite, learn, share successes, and inspire each other for 2024 and beyond.
Event highlight
Taking place at the Grand Hyatt Bali, Philips APAC Connect 2024 encompasses a range of workstreams such as a Channel Partner Summit, Sales & Marketing Conference, workshops, business training sessions, and awards hospitality programs. These initiatives are designed to recognise and celebrate the exceptional accomplishments of top performers throughout 2023.
Themed Create, Connect and Collaborate, Philips APAC Connect 2024 commenced with the APAC Leadership Meeting, laying the groundwork for collaborative efforts among executives from various regions and businesses. This transitioned seamlessly into the APAC Connect Channel Partner Summit held over the following two days, during which Philips actively engaged with their 170 Channel Partners, reinforcing their dedication to mutual growth and success both now and in the future.
The momentum surged onward with the APAC Connect Sales and Marketing Conference, devoting the remaining event days to internal excellence. Featuring insightful presentations and interactive training sessions, the event served as a platform for honouring Philips’ sales champions and nurturing team cohesion.
Memorable moments included the unveiling of the Smart Hospital Inception Program 3.0, a gala dinner featuring a cultural performance by Team Indonesia, a beachside party, and to conclude, a teambuilding activity held at Garuda Wisnu Kencana Cultural Park.
Challenges
PMG Asia’s Events Division encountered a significant challenge – delivering the event within an extremely tight timeframe of less than two months. This limited window presented substantial compliance, programming, and logistical hurdles, necessitating the team to accelerate planning, design, coordination, and execution processes to meet deadlines efficiently.
The challenge was further compounded by the event’s regional scope, as it took place in Bali and involved coordinating internal and external attendees and speakers from across the Asia Pacific region. Additionally, there was a need to rent or manufacture equipment, collateral, and merchandise, all of which had to be shipped from overseas.
Another logistical hurdle revolved around effectively managing the expansive space of the Grand Hyatt Bali resort. This included ensuring that adequate wayfinding systems and manpower resources were in place to facilitate a smooth and efficient attendee journey throughout the event.
Despite encountering significant challenges, the PMG team adeptly navigated obstacles to deliver a seamless event experience. This success was achieved through meticulous planning, precise coordination, innovative thinking, and maintaining flexibility and adaptability throughout the process.
Event Philips APAC Connect 2024
Organiser PMG Asia Pacific, Events Division
Venue Grand Hyatt Bali
Dates February 26 to March 1, 2024
Attendance Over 500 participants
