Fresh business event leads from across Australia have been secured for Tropical North Queensland following the annual Business Events Cairns & Great Barrier Reef Showcase.
Tourism Tropical North Queensland’s general manager of partnerships and events, Tara Bennett, said the team was accompanied by 18 local business events suppliers to host lunch in Brisbane, breakfast in Sydney and cocktails in Melbourne.
“The three events gave us the opportunity to meet 100 association and corporate buyers, professional conference organisers and destination management companies,” she said.
Around 45kg of local produce was transported to each city to create a display showcasing the region’s diverse tropical food and beverage offerings. These products were then made available as delegate gifts.
Delegates were able to select their preferred gifts from a range of options including chocolate, coffee, tea, dried fruit, macadamia nuts, chilli sauces, lollies, Worcestershire sauce, spices, and dukkah.
Two new videos, targeting the association and incentive markets respectively, were also launched at each event to showcase Tropical North Queensland and its business event capabilities.
Produced as part of the Create Great content shoot, the videos are now being utilised by a PCO and are hosted on the Tourism Australia and Tourism and Events Queensland websites.
The showcase complemented ongoing in-region educationals, site inspections, and brand marketing efforts to enhance the Cairns and Great Barrier Reef’s reputation as a premier business events destination.
