Japan’s affordability, thanks to the weaker yen, has significantly boosted its appeal as a business events destination. This, combined with the country’s unique cultural experiences and novelty, makes it an attractive choice for corporate groups.
Enrique Illarina, group reservation officer at U-Travel Services in the Philippines, pointed out: “We have many outbound clients, and one of the destinations catching their attention is Japan. They are specifically looking for teambuilding activities in Japan.
David G S Powell, managing director of Asia Ability – a consultant for creative teambuilding that works with destinations throughout Asia-Pacific – also stated that the agency is noticing that clients are “more open” to Japan as a destination now that prices are more accessible. Tokyo, in particular, is a top choice for corporate groups and conferences.
“We’re seeing increased interest in Japan because of the currency. Last time, Japan was always perceived as an expensive place, but clients now are more open to it,” he shared.
Powell also noted that Japan stands out because many Asia-Pacific headquarters, such as those in Singapore or Hong Kong, do not frequently visit Japan for business.
“We find that meeting and MICE groups prefer destinations where they don’t often go for business.
“For instance, companies from Malaysia or Thailand going to Singapore for a MICE event isn’t that appealing because they already go there for business. Japan, on the other hand, remains a unique and interesting destination for many,” he opined.
