In a rapidly-evolving industry, the focus on delegate experience is emerging as a key driver of architectural and design trends in venues, according to industry figures who spoke at the ICCA Global Venue Experts Forum 2024.
Prue Daly, general manager of the New Zealand International Convention Centre, emphasised that beyond green initiatives and technological advancements, prioritising delegate well-being is crucial.
“Venues are evolving beyond mere event spaces,” she stated. “They are becoming destination experiences, much like five-star hotels, offering luxury amenities, direct accommodation connections, and a strong emphasis on wellness.”
Daly highlighted the growing importance of features like movement spaces, hydration stations, and inclusive design principles, such as universal accessibility and multi-faith rooms, to cater to the needs of diverse attendees, particularly millennials and Gen Z.
This focus on enhanced delegate experience is reflected in Marina Bay Sands’ second expansion phase.
Genevieve Lim, executive director of MICE management at Marina Bay Sands, revealed that the second phase of transformation will feature 580 all-suite rooms, a 15,000-seat arena, and a 10,000m2 luxury ballroom.
“This aligns with our new ‘Above Beyond’ brand vision, and the new ballroom space will complement our existing offerings and position us to attract more high-end events,” Lim explained.
Dileep Mudadeniya, senior vice president global alliances and partnerships at John Keells Holdings, also highlighted emerging trends in venue design – particularly in emerging markets – exemplified by the Event Dome Colombo.
“This 18,000m2 structure is equipped with state-of-the-art facilities, including sound, lighting, and a full air-conditioning system. Importantly, it can be manufactured and installed within two months, offering a much faster construction timeline compared to traditional convention centres,” he said.
