PCMA and Business Events Industry Aotearoa (BEIA) have signed a two-year strategic alliance, further strengthening the Asia-Pacific (APAC) region’s collaboration for driving social and economic progress through business events.
The alliance covers cross-promotion of educational events and benefits to grow brand presence and event participation. PCMA and BEIA will also collaborate on research allowing for greater knowledge of the scale and value of business events throughout the APAC region.
“PCMA remains focused and committed to the advancement of the global business events industry, and the professional development and connectivity of those throughout the APAC community,” says Florence Chua, PCMA’s managing director, APAC. “This important alliance provides a platform for collective growth – to deliver the knowledge, resources, and networks essential for growth and collaboration in the region.”
BEIA’s chief executive, Lisa Hopkins, pointed out the agreement with PCMA signals major benefits for BEIA members and the wider industry.
“BEIA members will now have access to PCMA’s exceptional education content and resources to foster their development. This will include working together to develop education sessions at each of the PCMA APAC and BEIA conferences. We will also collaborate for PCMA Convening Leaders, and offer free educational webinars for BEIA members,” Hopkins elaborated.
PCMA will participate in MEETINGS 2025 in Auckland. Come 2026, MEETINGS will expand its education focus with PCMA’s involvement.
PCMA and BEIA will also look to form a PCMA x BEIA Circle to curate New Zealand-based corporate event organisers into an exclusive micro-community for peer-sharing experiences.
