The International Congress and Convention Association (ICCA) and World Trade Centers Association (WTCA) have signed a landmark memorandum of understanding (MoU) to collaborate on supporting their shared members in the global meetings industry.
The partnership aims to promote sustainable and innovative practices, create joint business development and networking opportunities, and develop shared educational resources. The collaboration will also explore opportunities for expanding membership and licensing across both organisations’ global networks.
ICCA recognises the increasing importance of cross-sector collaboration in advancing the goals of the global meetings industry. For years, ICCA has championed strategic partnerships that connect business events with broader economic and trade ecosystems.
By aligning with an organisation that shares its global vision and values, ICCA continues to pave the way for integrated solutions that benefit members, communities, and the business events industry as a whole.
