The International Convention Centre Sydney (ICC Sydney), managed by ASM Global, is set to host a lineup of 63 exhibitions in 2025, anticipating more than 618,000 visitors.
Adam Mather-Brown, ICC Sydney’s CEO, highlighted the “impact exhibitions have in driving economic and social benefits in the local economy”.
“… What’s especially exciting is the rise of entertainment-centric, interactive, and culturally rich exhibitions such as those inspired by technology, gaming, and pop culture which are capturing the imagination of younger audiences. These vibrant, immersive experiences highlight the growing influence of the creative industries and underscore the importance of connecting with all generations through innovative, genre-spanning formats,” Mather-Brown said.
ICC Sydney’s 2025 schedule includes a range of prominent events such as EDUtech, Australia’s largest conference and exhibition for educators and EdTech providers; the Good Food & Wine Show (June 20-22, 2025), where 25,000 consumers are expected to attend.
The Hair Festival in June will embody the ‘festivalisation of events” trend, aiming to engage a business audience with a bold, creative, and fun experience for over 8,000 attendees.
Then in August, the co-located Integrate and Security Exhibition & Conference will serve as a crucial meeting point for 8,000 trade professionals in the security, audio visual, and integrated solutions industries.
Other new exhibitions ICC Sydney has added to its portfolio include The Luxury Travel & Cruise Event (February 2025); OZTEK ADX Australia (March 2025); SmallBiz Week (August 2025); Light Commercial Motor Show (August 2025); and The Business Show Sydney (November 2025).
