Unpredictable global dynamics have forced longhaul events planners to prioritise flexibility, strong relationships, and input cost efficiency.
Amid these evolving demands, Thailand consistently proves its enduring appeal, a sentiment strongly shared by panellists during the Making Sense Out of the Era of Geopolitics Uncertainty session at the Thailand Innovative Meetings Exchange 2025.
Pamela Laite, Thailand Conventions and Exhibitions Bureau’s (TCEB) North America representative, highlighted: “Despite the doom and gloom of global news, business to Thailand is strong. The White Lotus effect really put Thailand on the radar for North American planners – finally differentiating it from a monolithic view of South-east Asia.”
Thailand’s value proposition was repeatedly affirmed by other speakers, particularly when compared to soaring rates in the US and Europe.
“Hotel rates in Thailand remain incredibly competitive. And service, something often taken for granted here, is now a serious concern in North America due to the immigration crunch. Many are shocked by how well-staffed Thai hotels are in comparison, Laite noted.
Tony Ong, chief business officer, HCG International Travel Group, underscored that while volume may be lower, the value is higher as Chinese corporates are prioritising authenticity and long-term partnerships.
“We’re seeing signs of recovery, due to the strong diplomatic ties between Thailand and China, marked by the 50th anniversary celebrations this year,” Ong said, adding that recent MoUs suggest more recurring MICE business from Chinese corporates choosing Thailand as a yearly destination.
Laite further emphasised the importance of soft infrastructure, such as VIP arrival services after a longhaul flight. “Those are the touchpoints that matter. And at the end of the day, it’s about relationships,” she elaborated.
She encouraged Thai suppliers to invest in outreach, particularly to first-time North American planners.
First-time visitor John Wee Tom, managing director, Area Corporate, praised Thailand’s cultural depth and perceived safety compared to more politically sensitive destinations. He cautioned, however, that infrastructure and city walkability remain considerations.
On CSR, he observed a fatigue around inauthentic teambuilding: “What clients want now is something real. Luckily, Thailand’s sense of purpose is already woven into its DNA.”
