Unique suites, bold interiors, and a promise to support events with flexibility have gained The Standard, Singapore favour among creative event organisers.
Since its soft opening late 2024, the hotel has welcomed various corporate events that sought to bring lifestyle elements, such as whiskey tastings, into their programme.
The property adopts The Standard brand’s design DNA, presenting a dramatic terrarium-inspired reception desk, custom murals, and lush greenery throughout.
Amar Lalvani, president and creative director – lifestyle, Hyatt Group, said the brand’s design DNA “is rooted in pushing boundaries”, and a partnership with the Ministry of Design has allowed the brand’s “signature irreverence” to be blended with Singapore’s “rich, tropical sensibilities”.
“The result is a property that feels unmistakably Standard, yet deeply connected to the spirit and vibrancy of Singapore,” added Lalvani.
The Standard, Singapore presents several stylish spaces that are ideal for events – The Garden, a layered outdoor space that reaches skywards and offers pockets of stylish nooks for rest and tete-a-tete; and the One-Bedroom Suite Pool View, which welcomes guests into a brightly-lit atrium living room; and the 72m2 Suite Spot, which offers pool views, a private bar, and space to comfortably accommodate over 20 guests.
Corporate groups will also benefit from the hotel’s dining concepts – Kaya at The Standard, positioned as a modern izakaya, and Café Standard, a laid-back café that transforms into an enticing bar after sunset.
General manager Amy Lu told TTGmice that property buyouts are welcome.
“We can comfortably accommodate over 200 guests across our public spaces and 143 guestrooms. Flexibility is our strongest suit, and we aim to give our clients the comfort and convenience of designing their event exactly the way they envision it.
“Our garden and pool spaces are especially versatile, and we encourage guests to let their creativity soar. We are here to bring those visions to life: bold, custom, and unforgettable.”
Commenting on her dining venues, Lu said Kaya at The Standard is ideal for elegant dinners and innovative tasting sessions, while Café Standard is great for brainstorming sessions, casual breakfast meetups, or evening social gatherings.
“Both venues can be styled up or down depending on your needs, creating a vibe that is fresh and fun. A standout feature is that both spaces offer direct access to our outdoor areas – the garden for Café Standard, and an al fresco space cascading to the pool outside Kaya. Guests can brainstorm indoors or soak up the sun while networking, and we encourage them to enjoy both settings,” she added.
Lu emphasised the hotel’s strength in hosting “events that require creativity, intimacy, and an edge”.
“If you are not looking for a traditional ballroom, you are in the right place. We encourage guests to take advantage of our outdoor spaces, whether for wellness-focused programming, product launches, or fashion events. The Standard, Singapore, is all about breaking the boundaries, and we are excited to work with people who think outside the box,” she stated.
As a lifestyle hotel, The Standard, Singapore is also channelling its creative energy into numerous fun activations for guests. New menus at Kaya as well as collaborations with local artists and creators to deliver hands-on workshops, immersive showcases, and social events that double as cultural playgrounds are in the works, shared Lu.
Corporate event organisers are welcome to work with Lu’s team to weave creative magic into their events.
“Our in-house programming, ranging from artist sessions to pop-ups and live performances, can easily be customised for clients. We love adding unexpected touches and details that transform an event into an unforgettable experience. We have hosted musicians, creatives, and cultural collaborators across our spaces, and we are always excited to co-create something fresh and dynamic,” she told TTGmice.
