Pullman Kuching has completed a major refurbishment of its key event spaces, supporting the hotel’s plans to work more closely with Business Events Sarawak (BESarawak) as demand for business events in the state capital is expected to grow in 2026.
Sunardi Song, general manager, Pullman Kuching, explained: “Working in tandem with BESarawak from the co-bidding stage, we will shape destination proposals with clear venue capabilities, tailored hospitality solutions, and curated site inspection experiences that build confidence in both scale and delivery.
“Any direct MICE enquiry that comes to us is promptly escalated to BESarawak, ensuring a unified state-wide strategy that positions Sarawak as a single, compelling proposition.”
Central to Pullman Kuching’s refreshed offering is the newly-transformed Colosseum Grand Ballroom, now Sarawak’s largest pillarless ballroom, accommodating up to 2,800 guests, alongside flexible exhibition space for up to 30 booths.
This is supported by 13 purpose-built meeting rooms, hybrid-ready technology, and an accommodation inventory of 389 guestrooms.
“The hotel is designed to support complex, large-scale events with ease. Our transformation responds directly to the evolving expectations of modern meeting planners, where flexibility, reliability and experiential impact matter most,” Song said.
He added that corporate and group business is expected to remain a substantial share of the hotel’s revenue mix in 2026, supported by Sarawak’s broader business events pipeline.
The state has secured 150 events from 2025 to 2030, with an estimated economic impact of RM445 million (US$94.7 million), signalling long-term opportunities for Pullman Kuching and Pullman Miri Waterfront under the Interhill Hospitality portfolio.
Meanwhile, Amelia Roziman, CEO of BESarawak, forecasted 2026 as a strong year, describing it as the “harvesting” phase of the Tribe Legacy Sarawak campaign launched in 2020.
Major events include the Asia Pacific Aerospace Conference and Exhibition 2026, an inaugural homegrown event taking place from January 26 to 29 and expected to attract 1,000 participants; 51st World Polymer Congress in July with an estimated 800 delegates; and 24th Asian Congress on Occupational Health 2026 in August with around 2,000 delegates.
As for source markets, Amelia said the strongest demand pipelines for 2026 are coming from Asia Pacific, particularly Singapore and Indonesia, as well as from Europe, where BESarawak participates with an independent pavilion at IMEX Frankfurt.
“We have also been receiving strong interest from China, hence we will be participating for the first time at the China International MICE Exchange in November,” she added.
