Asia/Singapore Tuesday, 16th December 2025

Daejeon: the South Korean city fast emerging as a dynamic international MICE centre

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Daejeon holds a unique advantage as South Korea's science and technology hub, making it an ideal location for events in related industries

Brought to you by Daejeon Convention Bureau

Daejeon holds a unique advantage as South Korea’s science and technology hub, making it an ideal location for events in related industries

Located in the heart of South Korea, Daejeon is a vibrant city that has established itself as a strong contender for MICE. 

The city has held more than 5,500 events at the Daejeon Convention Center and ranks 36th in Asia-Pacific according to ICCA 2024 rankings. It is also the country’s science and technology hub, giving it a unique edge for scientific congresses and events. 

With strong infrastructure, efficient transport links and a deep scientific identity, Daejeon is increasingly positioning itself as one of Korea’s most exciting events destinations. 

The ideal stage for knowledge-driven events

Widely recognised as the science and technology hub of Korea, Daejeon’s reputation has been earned through decades of government-driven innovation.

It is home to Daedeok Innopolis, Korea’s largest and most established science cluster, housing more than 30 national research institutes and around 2,400 high-tech companies. These include leading national laboratories and organisations driving advances in sectors such as advanced technology, engineering, aerospace, biomedicine and clean hydrogen.

This concentration of knowledge and innovation gives Daejeon a unique advantage — a natural home for events such as scientific congresses, technical symposia, academic summits and industry-led innovation forums in sectors such as advanced technology, biomedicine, engineering, aerospace, hydrogen and more. 

Facilities for business and leisure

Daejeon offers event planners a well-developed MICE ecosystem supported by modern facilities and logistical efficiency. 

Central to this is the Daejeon Science Convention Complex, a walkable precinct of conference venues, hotels, shopping belts, cultural attractions and riverside leisure options. Sitting at its core is the city’s flagship venue, the Daejeon Convention Center, a two-building complex capable of welcoming up to 15,000 people.

DCC I, spanning 30,453m2, has a large exhibition hall that can be separated into four halls and hold up to 110 exhibition booths, while DCC II, spanning 49,766m2 can accommodate 520 exhibition booths. Both complexes also hold various meeting rooms. 

Both buildings connect seamlessly and sit close to entertainment, dining and hotel options, ensuring that delegates can transition easily between conference and business meetings and post-work downtime.

A city of connectivity

One of Daejeon’s greatest advantages is how easy it is to reach from major cities in South Korea. 

Domestic and international delegates can arrive via Seoul, Gimpo or Gimhae International Airports and travel to Daejeon by public transport. It can be reached within two hours by the KTX high speed train or two-and-a-half hours by airport limousine bus.

If travelling from Seoul city, it takes about 50 minutes and 1.5 hours from Busan, both by KTX, making it extremely convenient to plan multi-city programmes. 

Within Daejeon itself, planners have access to around 4,500 hotel rooms, from five-star to business properties, many within a 10-minute walk or a short drive from the Daejeon Convention Center — ensuring comfort and efficiency for delegates.

One-stop support

Support is readily available from the Daejeon Convention & Visitors Bureau (CVB), which offers one-stop support services that include bid assistance, venue identification, accommodation coordination, promotion, and logistical facilitation. Daejeon CVB has also developed a handy Meeting Planners’ Guide with details about the city, venues and rooms. 

Whether it is a major conference or trade show, Daejeon is able to accommodate events and meetings of all types. 

Representing the scientific community and looking for your next event destination? Daejeon might just be the city for you. Visit Daejeon CVB for more information.

Salter Brothers Hospitality names Chris Curran as COO

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Salter Brothers Hospitality (SBH) has appointed Chris Curran as chief operating officer. In this role, Curran will oversee operational strategy and performance across the company’s hotel, restaurant and bar portfolio, working closely with senior leadership and operational teams.

Curran joins SBH from NRMA Parks and Resorts, where he held senior responsibilities in hospitality operations. His career spans more than two decades in the sector, including leadership positions with IHG and Pro‑Invest Group.

At SBH, Curran will focus on strengthening operational systems and supporting the company’s next phase of growth.

Le Méridien Putrajaya welcomes new GM

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Le Méridien Putrajaya has named Sonal Malik as its new general manager.

Malik joins from Aloft South Jakarta, where she served as general manager.

Her recent leadership focused on guest experience, operational performance and team empowerment. Her career spans hospitality and real estate across international markets.

ICC Sydney invests in lighting inventory

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This investment reinforces ICC Sydney’s reputation for delivering world-class audiovisual solutions

The International Convention Centre Sydney (ICC Sydney), managed by Legends Global, has bolstered its event production capabilities with a A$554,000 (US$368,000) investment in new lighting inventory.

The new professional lighting fixtures include 16 Elation Paragon M (high-lumen profile fixtures with framing), 16 Acme Tornado (one-metre LED bars with five individual moving heads), 48 Astera Titan Tubes (one-metre LED tubes with ultra-high color rendering and pixel control), 40 Acme Super Dotline (one-metre LED strip lights with tilt functions), and one GrandMA Processing Unit M (to accommodate the increased parameter count).

This investment reinforces ICC Sydney’s reputation for delivering world-class audiovisual solutions

Adam Mather-Brown, ICC Sydney’s CEO, stated: “This latest investment underscores our commitment to innovation and excellence. By continually enhancing our audiovisual capabilities, we empower clients to deliver events that inspire, engage, and leave lasting legacies.”

“Our expanded lighting inventory provides creative flexibility. From immersive storytelling to dynamic set design, these tools allow us to push boundaries and deliver extraordinary experiences for our clients,” added Brian Nash, ICC Sydney’s director of audiovisual services.

The upgrade is part of ICC Sydney’s ongoing commitment to innovation and builds upon recent investments in audiovisual and LED technology, which the team has already applied creatively, including a first-ever circular feature.

Delivering uniform excellence

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Event brief
A Malaysian banking group engaged Tripfez Travel & Tours (Tripfez) to organise a corporate incentive trip to Ho Chi Minh City for its top-performing sales and client-facing personnel.

The scale of the event, involving 600 award recipients, made it unfeasible to secure a single flight or accommodate all participants in one hotel. To manage this, Tripfez proposed structuring the incentive programme into four waves.

The client agreed to this solution but demanded strict assurance of programme uniformity. As such, Tripfez had to ensure that every wave utilised the same hotel, adhered to an identical itinerary, and spent the exact same duration at each place they visited.

Tripfez was given four months lead time to prepare the itinerary, logistics, and secure all necessary vendor contracts and ground management resources required.

Event highlights
Upon arrival at Tan Son Nhat International Airport, participants were met by Tripfez representatives and transferred to the New World Saigon Hotel, a five-star property in the heart of the city. Its strategic location, premium amenities, and halal-certified dining options was the base for the four-day incentive programme.

During the programme, delegates toured Independence Palace, once the official residence of the President of South Vietnam, and Saigon Central Post Office, an architectural masterpiece featuring grand vaulted ceilings and intricate ironwork. They also visited the War Remnants Museum, where powerful exhibits documented the nation’s resilience, and Chinatown (Cho Lon), known for its lively markets and Chinese temples.

Modern Vietnam then came to life with a visit to Landmark 81, the country’s tallest skyscraper.

To balance structure with leisure, Tripfez incorporated a “Free & Easy” day, allowing participants to explore Ben Thanh Market, Saigon Square, and nearby attractions at their own pace. This downtime encouraged informal networking and strengthened camaraderie among colleagues outside the work environment.

Challenges
Tripfez faced the task of managing multiple flight schedules and ground transfers across all four travel waves.

The client’s priority was a uniform experience for every participant, regardless of their travel date.

To meet the client’s expectations, Tripfez implemented a dual-team coordination system, assigning separate ground crews and tour leaders to each flight group. A central operations team monitored real-time updates via dedicated WhatsApp channels, ensuring that arrivals, check-ins, meals, and tours remained synchronised.

Its CEO, Faeez Fadhlillah, recalled: “Precision was everything. We couldn’t afford for any group to feel like they were left behind. Every participant, from the first to the last, had to experience the same level of care and attention to detail.”

Another challenge was accommodating the group’s religious requirements, including providing halal-certified meals, and facilitating prayer obligations throughout the programme.

To address this, Tripfez conducted advanced site inspections to identify halal-compliant restaurants that met strict hygiene and quality standards, and structured the itinerary around prayer times with scheduled mosque stops.

Faeez shared: “Our goal was to provide confidence to Muslim delegates that their meals and prayer needs were taken care of, so that they could focus on enjoying the trip.”

Event ASEAN Incentive Trip 2025 to Ho Chi Minh City
Organiser Tripfez Travel & Tours
Venue Ho Chi Minh City, Vietnam
Dates Four waves: September 11 to 14, 18 to 21, 25 to28 and October 2 to5, 2025
Attendees 600 delegates

GCCEC marks a decade of ‘Build a Bike’ charity event

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The event shows that when a community comes together, small actions can create powerful and lasting change for those in need

The Gold Coast Convention and Exhibition Centre (GCCEC) is celebrating the 10th anniversary of its charity initiative, Build a Bike, which transforms the venue into a workshop for a crucial cause each Christmas.

On December 10, 2025, the GCCEC team and its partners assembled 87 brand-new bicycles for children supported by Act for Kids. The tradition, which began in 2016, has resulted in over 500 bikes built and donated to date.

The event shows that when a community comes together, small actions can create powerful and lasting change for those in need

Nick Jeffrey, general manager of GCCEC, said: “Build a Bike has become one of our most meaningful traditions… This event goes far beyond bikes. It’s about creating smiles, relieving pressure for families and giving children a moment of pure happiness, and that is something we are incredibly honoured to drive.”

The event receives crucial support from local partners, including event company Dreamweavers, which donates delivery vehicles, and Mike’s Bikes, which provides expert guidance to ensure the safety of every assembled bicycle.

In addition to the bikes, each child will also receive books, games, and toys collected through the annual GCCEC Toy Drive.

Katrina Lines, CEO of Act for Kids, added: “For some of these children, these gifts may be the only presents waiting for them under the Christmas tree. Bikes are a wonderful way to support a child’s physical development, but they also help build social skills by creating opportunities for kids to connect and play with others.”

Amway Korea event delivers A$13 million economic impact to Cairns

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Delegates on the Army Duck Rainforest Tour

The Amway Korea Leadership Seminar concluded this week after a meticulously planned 22-day operation, injecting an estimated A$13 million (US$8.6 million) into the Cairns & Great Barrier Reef economy.

Tourism Tropical North Queensland’s CEO Mark Olsen confirmed that the event saw 2,800 delegates arrive in five waves via 20 charter flights on Korean Air and Asiana Airlines, marking a massive logistical exercise to reward Amway’s top South Korean performers with their first taste of Australia.

Delegates on the Army Duck Rainforest Tour

“Each group had two full days of touring taking in the Atherton Tablelands, Kuranda, the Daintree, Port Douglas and the Great Barrier Reef enjoying wildlife experiences and nature, as well as golf and shopping,” elaborated Olsen.

There were also indigenous workshops, wildlife encounters, a gala dinner at the Cairns Convention Centre, and a welcome reception dinner at Hemingway’s Brewery.

The core accommodation provider, Shangri-La, The Marina Cairns, managed 5,536 room nights, requiring rapid logistics to handle the back-to-back groups.

Its general manager Golden Whitehead noted the hotel successfully executed three-hour turnarounds of rooms between waves, managed complex dining requirements, and utilised in-house Korean chefs while sourcing nearly all products locally.

“Fogarty Park alongside the hotel was transformed into a picnic-style festival for the afternoon of arrival allowing delegates to relax on deck chairs, listen to music, and enjoy customised mocktails and local gelato,” added Olsen.

Local DMC Arinex ensured the programme was culturally rich and sustainable. Arinex’s CEO Maree Di Pasquale highlighted the weaving of authentic Indigenous culture throughout the programme, delivered with respect for the Gimuy Walubara Yidinji and Yirrganydji traditional custodians.

The Queensland Government and Tourism Australia, through its Bid Fund Program, supported the event.

Tasmania secures major MICE boost with Macquarie Point Stadium approval

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A rendering of the expanded Macquarie Point Stadium

Tasmania’s capacity to attract major national and international business events is set for a significant expansion following the Tasmanian Legislative Council’s approval of the Macquarie Point Stadium project.

This decision paves the way for construction to commence in 2027, with the complex expected to be operational by 2029.

A rendering of the expanded Macquarie Point Stadium

Plans feature a new purpose-built event facility capable of accommodating 1,700 delegates in a theatre-setting or 1,500 guests for gala dinners, with flexible partitioning into three separate spaces. Additionally, the historic 1914 Goods Shed will be repositioned alongside the stadium to serve as a versatile venue for exhibitions and unique off-site conference experiences.

Business Events Tasmania’s CEO Marnie Craig noted that expanding the capacity beyond the current 1,100 delegate limit will allow Tasmania to compete for larger conferences and industry gatherings previously beyond its reach.

The approval also signals a commitment to further statewide investment, including potential upgrades to UTAS Stadium in northern Tasmania, ensuring the state can offer capacity and choice for organisers, support simultaneous events, and rotate national conferences.

This development builds upon Tasmania’s established reputation for exceptional delegate experiences, noting that the current A$199 million annual contribution of events to the Tasmanian economy is expected to grow substantially upon the project’s completion.

FACTS Summit & Expo signals new era for corporate travel

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FACTS aims to be the premier annual gathering for stakeholders shaping the future of mobility, corporate travel in Asia-Pacific

The inaugural FACTS (Festival of Aviation Corporate Travel Summits) Summit & Expo recently concluded at ICC Sydney, drawing 1,500 delegates, over 160 speakers, and more than 100 exhibitors.

Held from November 25 to 26, 2025, the two-day programme featured top leaders, including Massimo Morin (Amazon Web Services), Cam Wallace (Qantas), and Libby Minogue (Virgin Australia), alongside senior executives from companies like Amadeus, BCD, CTM, and Visa. Programme themes addressed include AI and agentic automation, sustainable aviation, travel payments fintech disruption, business events technology, NDC/airline retailing, and workforce transformation.

FACTS aims to be the premier annual gathering for stakeholders shaping the future of mobility, corporate travel in Asia-Pacific

The FACTS Expo floor also showcased over 100 exhibitors across areas like accommodation, airlines, event-tech, ground transport, payments, safety, and travel-tech, including a Start-up Village.

FACTS co-founder Derek Sadubin stated the event was created to provide a strategic forum for a sector undergoing “exponential” change, covering everything from AI and digital identity to airline retailing and decarbonisation.

Meanwhile, strategic partner Global Business Travel Association’s CEO, Suzanne Neufang, highlighted Australia’s role as a global and regional leader, projecting the market’s annual business travel spend at A$42.7 billion (US$28.3 billion) in 2025.

She noted the need for the sector to innovate and build long-term resilience against headwinds like inflation and policy uncertainty.

Australia Next heads to Sydney in 2027

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BESydney’s Amanda Lampe; and Tourism Australia’s Robin Mack; photo by Tourism Australia

Sydney will be hosting Australia Next in December 2027, Tourism Australia’s signature incentive showcase.

This event, run in partnership with BESydney, will present the city’s new and refreshed event infrastructure and experiences – from the new Sydney Fish Market on Blackwattle Bay to the Waldorf Astoria on Circular Quay – to international business events planners from key global markets. The goal is to generate a strong pipeline of future international events for Australia.

BESydney’s Amanda Lampe; and Tourism Australia’s Robin Mack; photo by Tourism Australia

Tourism Australia’s acting managing director Robin Mack stated that over the years the showcase has secured Australia hundreds of business leads worth many hundreds of millions of dollars.

“We can’t wait to welcome international business events planners to Sydney in 2027. Business Events Sydney will have plenty of new product to showcase to international business events planners in 2027,” he said.

BESydney CEO Amanda Lampe indicated that the timing for Sydney could not be better.

“Hosting this prestigious event in Sydney in late 2027 is a strategic decision by BESydney with the new 24-hour Western Sydney International Airport providing a once in a generation fillip to air capacity and flexibility to Australia’s gateway city.

“The Airport’s location also unlocks a whole new world of incentive itineraries showcasing Australia’s first nations culture and wellness experiences and taking in the world-heritage listed Blue Mountains, award-winning wine regions, Indigenous cultural sites and experiences, and vibrant multicultural communities.”

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