Asia/Singapore Friday, 19th December 2025
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Majority of APAC organisers frustrated by language barriers at global events: Interprefy study

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Interprefy’s new research finds a large majority of APAC organisers frustrated by lack of live translation at international events

New research from global multilingual event technology company Interprefy, reveals widespread frustration among Asia-Pacific (APAC) event organisers over native-language access at international events; despite recognition of its importance for business development, engagement and inclusion around regulatory standards.

The study, Accelerating Global Communication, surveyed 600 key decision makers working in events, marketing, project management and learning and development for multinational companies turning over US$10 million per year across Australia, New Zealand, Singapore, China, South Korea and Japan.

Interprefy’s new research finds a large majority of APAC organisers frustrated by lack of live translation at international events

The report explores how organisations are navigating the reality of real-time multi-lingual support, what challenges they face and where the opportunities lie to deliver more inclusive, impactful experiences.

The findings paint a clear picture of a region ready for increased language access:

  • 71% of business event organisers report a high or very high demand for multilingual live translation and interpretation services at their business events.
  • 49% remain unfamiliar with RSI, while 46% have never encountered live multilingual captioning, highlighting a significant gap between intent and understanding.
  • It found that 92% of business event organisers in APAC who attended international events expressed frustration over the lack of live multilingual translation services, limiting their ability to participate in their native language.
  • Nearly half (46%) described their frustration as extreme or very high.

Respondents shared in the report that they are turning frustration into action, with 81% of APAC event organisers saying they are likely to use real-time translation services at their own multilingual events. Highlighting that organisers are not just aware of the issue, but are taking proactive steps to set new standards for language inclusion.

Yet Interprefy’s research indicates that while APAC organisers are accelerating their multilingual capabilities, familiarity with key technologies and terminology is still developing. While 58% of organisers say their organisations would benefit from multilingual services, nearly half (49%) are unaware of RSI. Such gaps threaten technology adoption and limit progress toward real language inclusion in the region.

Interprefy’s report concludes that as accessibility expectations rise globally and regulatory standards such as the European Accessibility Act influence international operations, for example by prioritising the use of captioning to improve accessibility for deaf people and people who are hard of hearing. In this context, APAC organisations have a major opportunity to lead the way in inclusive, multilingual event design.

Interprefy notes the following key points for APAC organisers to consider:

  • Awareness and education: Many event teams may not yet understand the difference between RSI, AI translation, captioning and hybrid configurations.
  • Trust and accuracy: Concerns about AI accuracy and confidentiality will likely be the top adoption barriers.
  • Format prioritisation: Webinars and virtual meetings may lead to multilingual adoption before full conferences.
  • Regulatory and accessibility trends: Global accessibility standards (e.g. European Accessibility Act) influence compliance expectations across regions.
  • Market opportunity: With global markets growing, there is room for early adopters to set benchmarks in APAC multilingual event delivery.

The global multilingual interpretation market is projected to reach US$20.5 billion by 2025, with an expected compound annual growth rate (CAGR) of approximately 5.9% through 2032. Meanwhile, the human interpretation services segment has seen rapid recent growth, increasing from US$9.3 billion in 2023 to US$11.6 billion in 2024, a year-on-year jump of 25.5%, driven by rising demand at international conferences, government events and cross-border business meetings.

The full report can be found here.

Western Australia scraps PCEC redevelopment plan

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Perth Convention and Exhibition Centre

The Cook Government has discontinued the A$1.6 billion (US$1 billion) proposal to redevelop the Perth Convention and Exhibition Centre (PCEC), a decision communicated to leaseholders by premier Roger Cook earlier this week.

The government concluded the significant investment could not be justified at this time, citing three primary concerns: the total cost to taxpayers exceeding A$1.6 billion; an additional A$500 million required for necessary road and rail infrastructure before construction could commence; and the projected disruption to the PCEC’s substantial existing business events programme, which includes key events tied to AUKUS and critical minerals, posing a risk to the State’s tourism and hospitality sectors.

Perth Convention and Exhibition Centre

The previous McGowan and current Cook Governments had contributed A$35 million toward design and business case works for the redevelopment. The results of this work will be used as the government collaborates with leaseholders and the business events sector to determine a new path forward for the facility.

The PCEC currently has major conventions scheduled well into 2027, including the World Police and Fire Games.

Concurrent with the PCEC decision, the Cook Government announced the establishment of the A$1.5 billion Building Hospitals Fund, augmenting the existing A$3.2 billion health infrastructure commitment. This fund will support the greenlighting of three new hospital projects at Mount Lawley, Royal Perth Hospital, and Peel.

Business Events Perth (BE Perth) and the Australian Hotels Association WA (AHA) acknowledged the government’s decision, expressing disappointment while reaffirming confidence in Western Australia’s A$2 billion per annum business events sector.

Bradley Woods, CEO of the AHA WA and chair of BE Perth, stated the organisations respect the decision and will now focus on “practical options to unlock capacity” to ensure WA remains globally competitive. He emphasised that the sector drives high-yield tourism, creates jobs, and fosters knowledge exchange, pledging to work with the government on staged solutions for future facility growth.

GCCEC generates A$131 million in first quarter economic impact

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Gold Coast Convention and Exhibition Centre

The Gold Coast Convention and Exhibition Centre (GCCEC) has reported a strong start to the financial year, hosting 29 events and welcoming 85,000 delegates in the first quarter, generating an estimated A$131 million (US$85.5 million) in economic impact for the city.

The Centre noted a dynamic mix of gatherings, with a noticeable rise in conferences and exhibitions from knowledge-based sectors, including medical, technology, and agriculture.

Gold Coast Convention and Exhibition Centre

Beyond business gatherings, the GCCEC also served the local community, hosting major public events like the Gold Coast Marathon Registration, the Gold Coast Women in Business event, and various graduations and formals.

“A strong first quarter sets the tone for the year ahead, and we’re proud to play our part in showcasing the Gold Coast,” said Nick Jeffrey, general manager of GCCEC. “Every event hosted brings visitors, opportunities, and investment, creating a lasting legacy well beyond the Centre’s walls.”

Brooke Campbell, Experience Gold Coast’s director of business events, highlighted the unified regional approach driving the momentum.

“Business events are vital for our visitor economy. GCCEC is leading the way by attracting high-yield conferences that see delegates inject significant spend into our local tourism operators,” she said.

Anna Case, executive manager of sales at the GCCEC, confirmed a “real surge in enquiries and bookings across diverse industries”, signalling confidence in both the venue and the Gold Coast as a leading destination. The GCCEC is Australia’s largest regional convention centre, capable of accommodating up to 6,000 people.

Hawke’s Bay sets grape expectations with recent conference win

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Craggy Range and Te Mata Peak are in Hawke's Bay

Hawke’s Bay, New Zealand, is set to host the Great Wine Capitals Conference and Annual General Meeting (AGM) in October 2026.

The region, named a Great Wine Capital (GWC) in 2023, won the hosting rights at this year’s conference in Bordeaux. Themed A World of New, the five-day business event is expected to draw over 150 international delegates, including wine tourism travel trade, media, academics, and members from the network’s 11 global cities (including Porto, Bordeaux, and San Francisco/Napa Valley). Delegates from new Observer Member Yantai, China, will also attend.

Craggy Range and Te Mata Peak are in Hawke’s Bay

As New Zealand’s oldest wine-growing region, Hawke’s Bay produces over 38 varietals. The conference programme will include familiarisations, knowledge exchange visits, an international wine tasting, a gala dinner, and the annual International Best of Wine Tourism Awards.

Organisers are coordinating with local taiwhenua to ensure the event incorporates appropriate tikanga (Māori protocols).

Hawke’s Bay Tourism CEO Hamish Saxton emphasised the significance: “The GWC is an influential global brand that aligns beautifully with Hawke’s Bay’s position as New Zealand’s Food and Wine Country. It’s about putting Hawkes Bay on the map as a premium wine region.”

He added that hosting the event will showcase the region’s capacity for high-quality international business events.

The 2026 conference follows other recent wine events in New Zealand, including Pinot Noir NZ in Christchurch (2025), and the upcoming International Cool Climate Wine Symposium (January 2026).

JW Marriott Khao Lak transforms meetings into immersive cultural and eco journeys

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JW Marriott Khao Lak Resort & Spa has launched a suite of concepts aimed at transforming traditional corporate gatherings into meaningful, purpose-driven journeys.

The resort offers a versatile selection of venues for events of any size, from the 758m2 Grand Ballroom, which holds up to 800 guests, to five flexible function rooms ranging from 60m2 to 270m2. All venues feature cutting-edge audiovisual technology and comprehensive technical support.

JW Garden event set-up

A signature offering is the “Floating Market Meets Coastal Awakening” concept, a dynamic space inspired by local culture and utilising sustainable elements from the resort’s JW Garden for productive, eco-friendly meetings.

Alfresco beachfront and garden areas are also available for teambuilding and receptions.

Meanwhile, event catering is sourced directly from the resort’s 10.9-hectare JW Garden, which yields over 8.7 tons of organic produce annually, significantly reducing the carbon footprint through farm-to-table dining. Groups can engage with the resort’s circular gastronomy practices, including the Sown & Reborn tasting menu, which transforms potential waste into culinary excellence.

Sustainability integration extends to activities such as guided JW Garden tours, regenerative agriculture workshops, and conservation initiatives like Nipa palm reforestation and butterfly and bee programmes. Coffee breaks are managed as zero-waste, with sustainable packaging and grounds repurposed as fertiliser.

The resort also integrates holistic wellness into corporate programs. Options include morning yoga sessions in the tranquil JW Garden, mindfulness breaks such as sound baths and guided meditation, and access to world-class spa and fitness facilities. Active teambuilding opportunities include guided hikes and paddleboarding across the resort’s lagoon-style pool.

Furthermore, groups can deepen their connection to Thai culture through immersive experiences. The resort offers interactive Thai cooking classes where teams harvest ingredients directly from the JW Garden. Traditional Thai performances can enhance gala dinners, while curated excursions allow delegates to discover the authentic beauty of Southern Thailand’s temples, markets, and natural wonders.

HKTB boosts bleisure integration with mega events

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Toast to Success Gala Dinner

The Hong Kong Tourism Board (HKTB) distributed 3,000 Hong Kong Wine & Dine Festival passes to coinciding international conferences and exhibitions last month, in a push to promote the integration of bleisure experiences.

HKTB also leveraged the festival to host 80 top-tier business events planners from nine shorthaul markets for its annual fam trip. The highlight was the Toast to Success Gala Dinner – a ten-hand meal at The Tasting Room – designed to showcase new incentive products and recognise agent achievements. Agents then explored the festival’s global wines and cuisine on-site.

Toast to Success Gala Dinner

Event planners from Mainland China praised the festival for aggregating global culinary delights in one venue, stating that it would be highly appealing to inbound corporate groups.

Grand China MICE Holdings’ executive president, Jennifer Ma, remarked that the festival’s focus on food would be attractive to corporate groups from Mainland China. She noted the format successfully blends the wine experience with a sense of local Hong Kong life and East-meets-West culture.

Tony Wu, sales manager from Shanghai Airlines Event Management, welcomed the integration of such mega events into corporate itineraries, stating it “beefs up the overall experiences” for clients planning trips to Hong Kong.

Doris Lam, general manager from Momentous Asia Travel & Events, agreed, stating that the Hong Kong Wine & Dine Festival would work as evening entertainment. However, she suggested such mega events should last longer or be held more frequently outside its fixed dates, as business events visitor schedules often do not align.

“I would love to see more similar events held in Hong Kong more frequently – perhaps (HKTB can look into) partnering with more restaurants beyond the event venue to echo the wine and dine theme,” Lam said.

Auckland secures AI in Medicine Conference for 2027

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Tāmaki Makaurau Auckland will host the 30th Annual Medical Image Computing and Computer Assisted Intervention Conference (MICCAI 2027) in 2027 at the New Zealand International Convention Centre.

The conference is expected to bring nearly 3,000 top AI researchers, clinicians, and biomedical engineers to Auckland from September 26 to October 1, 2027, projecting an economic impact of NZ$5.7 million (US$3.2 million) and roughly 15,500 visitor nights.

From left: Tourism New Zealand’s Michael Stokoe; University of Auckland and King’s College London, and MICCAI 2027’s programme chair Alistair Young; University of Auckland, and MICCAI 2027’s general chair Jichao Zhao; Western University, and MICCAI 2027’s programme chair Terry Peter; Auckland Convention Bureau’s Gemma Wood; and New Zealand Trade Commissioner to South Korea, Richard Dunsheath

Attendees from over 60 countries will participate in scientific sessions, workshops, and dedicated visits to local research centers like the Auckland Bioengineering Institute.

The successful bid was spearheaded by associate professor Jichao Zhao from the University of Auckland’s Bioengineering Institute, in partnership with professor Terry Peters from Western University in Canada, supported by the Auckland Convention Bureau and Tourism New Zealand Business Events.

Zhao, who will serve as General Chair for MICCAI 2027, stressed the real-world relevance of the technology. “AI-powered medical imaging and robotics are transforming healthcare in settings such as rural areas of New Zealand by enabling faster, automated diagnoses.” He added that the conference will address health equity challenges in the Pacific region.

Aotearoa New Zealand researchers are actively developing the programme, which will emphasise unmet needs, traditional care practices, and serving underserved and Indigenous communities, including specific focus on improving outcomes for Māori and Pacific peoples.

Korea MICE Expo 2025 concludes; announces 2026 dates

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Korea MICE Expo 2025 (KME2025) wrapped up successfully on November 5 at COEX, Seoul, where the event saw over 5,000 professionals participate, facilitating approximately 4,000 business meetings between buyers and sellers.

Organised by the Korea MICE Association (KMA) and supported by the Ministry of Culture, Sports and Tourism, Korea Tourism Organization, and Seoul Metropolitan Government, KME returned to Seoul after 12 years.

Visitors at KME 2025

Prior to the main expo on November 3, the KMA Awards Ceremony recognised key contributors. Awards went to ICGLOBAL Co., InnoN Co., e-RENCOM Service Co., IHN COMMUNICATION Co., and INTOON Co. for Outstanding Member recognition. Yangwoo Park (former minister of culture, sports and tourism, and president of International Non-Script Content Association) and Jinsik Lee (secretary general of National Gambling Control Commission) received Contribution Awards.

A joint MICE Academic Conference also took place on November 5, drawing over 100 scholars for in-depth industry discussions.

The next iteration, Korea MICE Expo 2026 (KME2026), is scheduled for November 18 to 20, 2026, at the newly-opened Coex Magok.

KMA’s president Danny Hyundae Shin confirmed plans for growth: “Building on this year’s success, KME2026 will continue to grow into an even more global platform… KMA will keep driving new initiatives, expanding the scope of the MICE sector, and fostering greater industry convergence.”

Exhibitor and buyer registration for KME2026 begins early next year.

Accor integrates proprietary dining concepts into high-volume event catering

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Embers Open-Fire Grill at Swissôtel Living Jakarta Mega Kuningan

Accor is leveraging its high-end, proprietary restaurant brands to offer premium, on-trend, and narrative-driven culinary experiences that can be reliably scaled for large-volume corporate events across different markets.

For instance, at the recently-launched Embers Open-Fire Grill at Swissôtel Living Jakarta Mega Kuningan, a recent product launch featured the flagship restaurant’s curated Flame & Origin menu.

Embers Open-Fire Grill at Swissôtel Living Jakarta Mega Kuningan

“The menu celebrated the restaurant’s fire-driven approach with dishes such as charred octopus paired with smoked paprika oil, wood-roasted beef accompanied by ember-grilled vegetables, and a dramatic flamed coconut panna cotta. These were presented with a refined service rhythm, allowing the concept to resonate even in a high-touch corporate setting,” explained Tony Chisholm, vice president of F&B at Accor.

Even for new establishments such as Trunk and Tandoor, a new, bar-led concept at Novotel Nairobi, corporates can expect a “distinctive” experience at a 500-person networking session.

“Teams are trained not just in technical delivery, but in guest engagement and performance. We scale the essence through signature cocktails, interactive garnish stations, and showmanship in service.

“With Embers, we apply the same principle. Its culinary identity, fire, depth, and raw-to-refined transformation – can be engineered into banquet operations. From prep to plate, we maintain quality through techniques that honour the brand’s philosophy, regardless of volume,” he explained.

When asked how Accor can ensure a consistent, high-quality event experience for a planner booking proprietary concepts in different cities, Chisholm said that there were detailed playbooks and training protocols available.

Developing these in-house F&B concepts also provides the hotel group with direct control over quality and experience delivery, offering teams the necessary creative structure to adapt effectively to diverse markets, he pointed out.

Accor also assists event planners in meeting corporate sustainability goals by offering its Plant-Forward strategy. This initiative places vegetables at the centre of the menu, leveraging culinary storytelling and provenance to ensure dishes remain premium.

Chisholm emphasised that such menus are created to feel “indulgent and memorable, not restrictive”, offering delegates myriad options such as roasted cauliflower dressed in truffle vinaigrette or heritage grain risottos topped with caramelised root vegetables.

To execute this strategy at volume, the group leans on its local networks. For instance, Swissotel Singapore taps directly into Accor’s regional network of farmers and local producers to secure fresh, consistent supply for large-scale events. In markets like India and Vietnam, the approach is culturally grounded, utilising local produce, herbs, pulses, and grains already available in the supply chain.

“Rather than replicating a global menu, we co-create solutions that reflect the destination while aligning with sustainability goals,” Chisholm confirmed.

Tokyo offers opportunities for water management study tours

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The Tokyo Metropolitan Government’s Bureau of Waterworks has opened its water purification facilities to professionals from water-related organisations eager to learn about water management.

Visitors will be provided with an overview of operations at the city’s 10 plants, which together have a capacity of 6.9 million cubic metres daily and supply drinking water to 13.8 million people. They will be introduced to the technology used for water treatment and leak management.

Tokyo Metropolitan Government’s Bureau of Waterworks

Tokyo’s waterworks have a leakage rate of three per cent, one of the lowest rates in the world, compared to Sydney at nine per cent and Beijing at 10 per cent. The performance, improved from a leakage rate of 30 per cent about 70 years ago, is thanks to the adoption of corrosion-resistant stainless-steel pipes, as well as sensors and surveys that detect issues, which are resolved promptly. The pipes also feature earthquake-resistant joints that mitigate damage in the case of an earthquake.

Delegations from parts of Asia, Africa and Europe have joined learning visits to the Tokyo waterworks, including as part of cooperation with the Japan International Cooperation Agency to address Africa’s leakage rate of 40 to 50 per cent.

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