Asia/Singapore Monday, 22nd December 2025
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Telcoinabox Annual Conference 2013

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Communication, planning and swift action enables QT Gold Coast to organise a theme poolside event that charms attendees and convinces the client to return for another.  By Natasha Dragun


Event
Telcoinabox Annual Conference 2013

Organiser
QT Gold Coast

Venue
QT Gold Coast poolside

Date
August 12-14, 2013

No. of participants
115

Objectives
Bring staff together and kick-start the company’s national conference in a way that inspired delegates

Challenge
Tight turnaround time for converting a public space for the event

Result
Event was a resounding success, and Telcoinabox will be back for future events


In the past, the Telcoinabox Annual Conference was held as a barbeque, a simple social gathering. However, in 2013, the event for 115 Telcoinabox staff underwent a transformation when it was held at the edgy QT Gold Coast hotel for the first time.

“Telcoinabox wanted to bring everyone together and kick-start its national conference in a way that inspired and motivated its delegates,” said Kobi Facto, director of brand development at the hotel. Together with the client, Facto and the hotel’s events team sat down to brainstorm on a concept that would impress.

“We wanted a vibrant theme that matched our colourful Gold Coast setting and poolside venue, and something that hadn’t been done before,” said Facto.

It was decided that the mid-August event would take on a Miami Vice theme. To achieve this, the hotel’s poolside area was transformed full scale, with enticing lighting, projection displays, furniture and hot pink flamingo centrepieces added.

“We created a special welcome blueberry and mint cocktail with a colour matching the sponsor’s logo. Our head chef specially created a tapas menu and interactive food stations for the night – something a bit different from your standard barbeque dinner,” said Facto. Assistance was also extended to the evening’s entertainer, Matt Hollywood, who provided delegates with a 30-minute magic show.

The QT Gold Coast events team is used to thinking out of the box when it comes to events, said Facto.

“We are an extraordinary hotel where an eclectic mix of design and art comes to life, injecting colour and quirk into the MICE space to bring imagination and unique experiences to meetings and events, plus all the facilities planners expect – chic designer finishes as well as unforgettable food and drink experiences.”

The event took some three months to plan, with the biggest challenge being the short turnaround time from changing a publicly used space – the hotel’s pool deck – into an event space.

“We had 2.5 hours to clear the space of guests, set up and get ready to serve,” said Facto.

“Additionally, being held at an outdoor venue, the event was weather dependent. There was also the challenge of improving on previous years’ events and wanting to exceed the client’s expectations.”

According to Facto, communication was key. “We had pre-event meetings with both the client and our operations team to ensure everything would run smoothly,” she said. “We believe we exceeded the expectations of the client, sponsor and delegates as a result.”

Needless to say, the client was overwhelmingly satisfied with the event, and has indicated that it will be back for more.

Interactive food stations were one of the highlights

BK Magazine 500th Issue Party

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Hansar Bangkok turned a conventional open-air function space into an elegant art gallery and throbbing party zone for BK Magazine’s milestone celebration. By Xinyi Liang-Pholsena


Client
BK Magazine

Venue
Hansar Bangkok

Dates
August 1, 2013

No. of participants
300

Objective
To celebrate its 500th issue and conduct a charity fundraiser through the sale of art pieces

Challenges
Constant changes to space layout to accommodate newly acquired event sponsors; complaints of noise level from nearby residents; short turnaround time for next event

Result
Guests were impressed and Hansar Bangkok was able to showcase its best side to an audience of media, advertising and hospitality practitioners


Attracted by Hansar Bangkok’s sophisticated décor, intimate ambience and an event space that fitted with its party theme, English-language lifestyle publication BK Magazine decided to host its 500th issue celebration and inaugural charity fundraiser on August 1, 2013 at the boutique hotel.

While meetings and events are run-of-the-mill requests for Hansar Bangkok’s function space on the eighth floor, the magazine’s request to combine an art exhibition with its party posed “quite a challenge”, admitted the hotel’s director of sales, Mark Shrives.

Besides opting for the party to be hosted on the open-air deck next to the swimming pool on the eighth floor, BK had also requested for the art exhibition to be placed in the adjoining Suksan Room. Hansar Bangkok had to think out of the box to convert the 165m2 function room into an art gallery by building partitions to split the room and which double as “walls” for the artworks.

Featuring A2-sized illustrations by 10 Thai artists, these drawings were revealed at the party, during which guests could bid for their favourite artwork through a silent auction to raise money for the Home for the Multiple Handicapped Blind Children in Bangkok.

As the big day approached, more challenges started to crop up.

“Last-minute changes came when the number of drink sponsors kept changing, from the two originally planned to five just before the party, so we had to keep re-organising the space to ensure the sponsors were (accorded proper feature space) while guaranteeing the best locations for the main sponsors,” said Shrives.

On the event day, only 10 of 20 extra part-timers turned up, but the issue of staff shortage was swiftly resolved when one of the alcohol sponsors roped in its staff to help out. Furthermore, the outsourced set-up team accidentally dropped one of the paintings and broke the glass frame, so an emergency trip had to be made to the framemaker just two hours before the party.

The party finally kicked off by 18.30. The vibe was relaxed and chic, and partygoers were free to mingle on the alfresco deck, help themselves to drinks from the sponsor booths or snacks at the two canapés stations, and browse the art gallery.

However, shortly after 22.00, an unexpected complaint came from a resident of a nearby condominium about the noise emanating from the party. The hotel responded by asking the DJ to lower the volume before switching off all music at 23.00.

Although the party officially ended at midnight, work was not over for Hansar Bangkok. As the venue was booked for a traditional Thai wedding ceremony early next morning, the organisers had to quickly clean up the area so that planners for the next event could do the set-up.

All in all, despite the last-minute hitches that surfaced behind the scenes, the party was fun and well-received by guests, much to the client’s satisfaction.

Gregoire Glachant, managing editor of BK Magazine, commented: “Our guests were really impressed by the space. The exhibition was set up like a proper gallery, while the party area was an incredible terrace that was lined with a
pool and beneath a soaring ledge in case it rained.”

Shrives added: “Everyone enjoyed the event; it was a great experience for both teams. We had the opportunity to present our hotel to BK Magazine’s guests, many of whom hailed from the media, advertising and hospitality industries – profiles that match our key target groups.”

Protracted political protests in Bangkok take shine out of MICE business

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BANGKOK’S business events industry is flatlining as a result of protracted anti-government protests which have dominated parts of the city for more than three months, resulting in losses of more than 1.2 billion baht (US$36.6 million), MICE specialists say.

DMCs are reporting rising cancellations and a dip in requests for new business as MICE visitors are put off by political turbulence combined with dozens of travel advisories urging visitors to avoid parts of Bangkok, or bypass the city altogether.

Sumlee Anankamanee, Thailand incentives manager at Asian Trails, said the only new business was coming from ad hoc groups.

“No one is coming. No one is asking for (itineraries and quotes) this year, groups are just making requests for next year. There are many cancellations,” she said.
“We had problems in December and January. It should be peak season now, but if there’s more fighting things will get worse.”

Other specialists report equally grim news.

Events Travel Asia said a group of 1,000 pax cancelled in December because of the anti-government protests.

“Requests for new business in Bangkok are declining,” said MICE manager Pom Nopkesorn, who added the DMC has managed to relocate some groups to Malaysia.

“We’re trying to be as positive as possible. We tell clients it is safe to come (as long as) they avoid protest areas.”

IMPACT Arena, Exhibition and Convention Center is facing numerous cancellations, mostly from domestic clients.

For the time being, Chiang Mai and Phuket remain viable alternatives for DMCs trying to convince clients not to cancel, while Pattaya is seen as being too risky due to its proximity to Bangkok.

Thailand Convention and Exhibition Bureau said it has helped minimise cancellations by regularly updating local and international stakeholders on the situation which has been largely confined to certain parts of Bangkok, leaving much of the city unaffected.

The political situation has reduced the number of MICE visitors to Thailand by 13,396 persons, down 7.9 per cent on the bureau’s target of 170,000 delegates from January to February.

Notable cancelled corporate meetings and incentive groups include CommsGroup SKO14 and Thomson Reuters Asia Regional Sales Conference, while ALERE Mega Incentive and the International Congress in Aesthetic Dermatology 2014 have postponed their activities.

The Nam Hai offers Season-al packages

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THE Nam Hai in Hoi An is offering The Nam Hai Meeting package that combines seasonal room rates and meeting arrangements.

Priced at US$85++ per person, The Nam Hai Full Day Meeting Package includes meeting room set-up, free-flow coffee/tea during the meeting, two coffee breaks and one set lunch. The price is for use of a single meeting room and does not include breakout rooms.

Bundled benefits under the Season of Opportunity and Season of High Demand sets are: accommodation in a one-bedroom villa, a one-time group round-trip airport transfer, daily buffet breakfast at The Restaurant for up to two people per villa, free Internet access in the room, free non-alcoholic beverages in the minibar, and free accommodation for the organiser during the official dates of the event, including breakfast for one person.

Rooms during the Season of Opportunity that runs from May 2 to June 30, 2014 and September 1 to December 20, 2014, go at US$380++ per night.

For the Season of High Demand between July 1 to August 31, 2014 and January 11 to March 31, 2015, the price is US$420++.

Bookings must be for a minimum of 10 villas and two nights.

Rates are subject to service charge and taxes totalling 15.5 per cent.

For bookings, call (84-8) 3825 6000.

Hilton Petaling Jaya scores more business after facelift

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THE 30-year-old Hilton Petaling Jaya has reported a rise in forward bookings for corporate groups and business events since the completion of its renovations in mid-January.

General manager, Charles Marshall, told TTGmice e-Weekly in an interview that prior to the facelift, which cost in excess of RM50 million (US$15 million), the hotel drew mostly group leisure business.

“Now, the business mix is 40 per cent corporate/ FIT, 45 per cent events and association meetings, and 25 per cent leisure,” said Marshall.

He added that the 546-key property, located in the heart of Petaling Jaya, is benefiting from its strategic location along the Federal Highway to tap residential conferences, multinational training events and corporate business from both Petaling Jaya and the larger Klang Valley.

It also enjoys spillover business from Kuala Lumpur whenever major events and conferences flood the city and rooms are fully booked.

Marshall is optimistic about the business outlook for this year. He said: “We are getting more enquiries from the US, Europe and the Middle East especially from the United Arab Emirates, Qatar, Oman and Saudi Arabia.”

IT&CM China 2014 lends support to Future Leaders Forum

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STUDENTS aspiring for a career in the meetings and events industry will get to rub shoulders with industry professionals at IT&CM China in Shanghai this April.

The programme, put together by IMEX Group, Meeting Professionals International (MPI) and MCI, will see 50 students from Shanghai-based universities attending a day of presentations led by leading meetings industry professionals and participating in a guided tour of the show grounds.

IT&CM China’s IMEX-MPI-MCI Future Leaders Forum (FLF) will kick off a year-round series of similar forums slated to take place in destinations such as Turkey, Africa, Slovenia and North America, including MPI’s World Education Congress in Minneapolis and IMEX America in Las Vegas.

IT&CM China, a dedicated trade show for business events specialists, has supported FLF for several years now. Organised by TTG Asia Media, this year’s edition will run from April 15 to 17 at the Shanghai World Expo Exhibition & Convention Center.

FLF in Shanghai will also host the semi-finals of the University Challenge, where the winner will be sponsored to attend the finals at IMEX Frankfurt in May.

Some 6,000 students have taken part in FLF since its launch in 2003, and an overwhelming 90 per cent of them have stated that they are “likely to enter the industry as a result of attending (the event)”.

New event atmosphere at Shangri-La’s Rasa Sentosa

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A NEW standalone, seafront event centre has opened at Shangri-La’s Rasa Sentosa Resort & Spa in Singapore, offering an answer to the luxury property’s growing requests from corporate clients for unique, outdoor venues.

Named Atmosphere by the Sea, the venue measures 322m2 and comes with a 120m2 covered terrace and an adjoining timber deck of 120m2. These spaces are able to accommodate up to 150 guests altogether.

Events that require even more space can take up the lush, sprawling lawn surrounding Atmosphere by the Sea. According to the hotel’s spokesperson Tina Chia, the lawn can accommodate an additional 100 guests or more for standing cocktails, subject to event layout.

Ben Bousnina, general manager of Shangri-La’s Rasa Sentosa Resort & Spa, told TTGmice e-Weekly the hotel had received frequent requests for outdoor venues in the past, and the new event centre would now be able to satiate that growing demand.

Bousnina noted that the venue’s launch party last Thursday had generated “very good response from our corporate clients”.

“The launch party gave us the chance to showcase how flexible Atmosphere by the Sea could be for our clients’ functions, and we created several themes, such as French and Roman, in various sections of the venue and had different food presentations including a barbeque and an Indian spread,” said Bousnina, adding that the event was planned and executed in-house.

Describing the new venue as one that enjoys a “unique location in Singapore”, Bousnina said: “It will strengthen the idea of hosting events here on the island and (encourage clients) to think of Sentosa as a destination. Instead of taking their events to island destinations like Bali, clients now have an option here on Sentosa.”

With the addition of Atmosphere by the Sea, the hotel now offers 15 function spaces.

New event atmosphere at Shangri-La’s Rasa Sentosa

0

A NEW standalone, seafront event centre has opened at Shangri-La’s Rasa Sentosa Resort & Spa in Singapore, offering an answer to the luxury property’s growing requests from corporate clients for unique, outdoor venues.

Named Atmosphere by the Sea, the venue measures 322m2 and comes with a 120m2 covered terrace and an adjoining timber deck of 120m2. These spaces are able to accommodate up to 150 guests altogether.

Events that require even more space can take up the lush, sprawling lawn surrounding Atmosphere by the Sea. According to the hotel’s spokesperson Tina Chia, the lawn can accommodate an additional 100 guests or more for standing cocktails, subject to event layout.

Ben Bousnina, general manager of Shangri-La’s Rasa Sentosa Resort & Spa, told TTGmice e-Weekly the hotel had received frequent requests for outdoor venues in the past, and the new event centre would now be able to satiate that growing demand.

Bousnina noted that the venue’s launch party last Thursday had generated “very good response from our corporate clients”.

“The launch party gave us the chance to showcase how flexible Atmosphere by the Sea could be for our clients’ functions, and we created several themes, such as French and Roman, in various sections of the venue and had different food presentations including a barbeque and an Indian spread,” said Bousnina, adding that the event was planned and executed in-house.

Describing the new venue as one that enjoys a “unique location in Singapore”, Bousnina said: “It will strengthen the idea of hosting events here on the island and (encourage clients) to think of Sentosa as a destination. Instead of taking their events to island destinations like Bali, clients now have an option here on Sentosa.”

With the addition of Atmosphere by the Sea, the hotel now offers 15 function spaces.

Selangor looks to MICE to bump up tourism earnings

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EAGER to boost its overall tourism industry performance and improve average occupancies in four- and five-star hotels, the Malaysian state of Selangor is looking to strengthen its positioning as a business events destination.

In an interview with TTGmice e-Weekly, Selangor Tourism general manager, Noorul Ashikin Mohd Din, revealed that the bureau is targeting business event groups from Australia, the Middle East and regional markets.

Included in Selangor Tourism’s action plans is an updated business events directory which will be ready by end of this year. The directory will provide a listing of meetings, accommodation venues and attractions in the state, among other details.

MICE hardware will improve through the launch of a new convention centre in Selangor’s Shah Alam by 4Q2014. Ideal Convention Centre will be the largest venue of its kind in the state. Spread across 8,674.4m2, the venue will comprise 11 halls in four different sizes. It will be able to accommodate up to 8,000 guests.

Ideal Convention Centre will join two other private venues that had opened in Shah Alam in recent years. The latest is Midlands Convention Centre which opened last month in Section 7, Shah Alam. The purpose-built venue can host up to 2,500 people in theatre set-up. The other is Setia City Convention Centre which started operations in late 2012.

Also keen to court business events, especially those from Indonesia and the Philippines, is i-City Properties which has added new attractions to its i-City theme park. According to the company’s sales manager, leisure division, Norsyuhaini Mohd, a Best Western hotel will open within the theme park by the last quarter of the year.

Saini Vermeulen, head of international sales, Panorama Tours Malaysia, said the new event spaces would provide more options for meetings and noted that events hosted in Selangor would cost some 30 per cent lower than the same in nearby Kuala Lumpur.

“(Selangor’s) lower prices are especially attractive to the price-sensitive regional markets,” he said.

Sachin Bansal, director of ABS Holidays in Delhi, said: “With Malindo Air’s new Delhi-Kuala Lumpur flights, we anticipate MICE demand to Malaysia to pick up significantly this year. Thus, it would be helpful if Selangor Tourism could keep us updated with new product developments.”

SACC establishes event management arm

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SACC Convec, which manages Shah Alam Convention Centre, Selangor has expanded its portfolio to include event management services.

CEO Shuhainie Shamsudin said the company is keen to produce events under its own name and for other companies in Malaysia or within South-east Asia.

Shuhainie told TTGmice e-Weekly: “We are not setting up a new company; our current human capital is capable of undertaking this new (direction) which goes beyond our traditional role as venue operator and manager.”

For a start, SACC Convec is looking to hold a concert in Malaysia later this year and is in talks with partners in Indonesia to supply artistes. It is also at ATF for the first time to seek partners for events.

Mohd Rawi Abu Bakar, director of sales & marketing of Shah Alam Convention Centre, said the new venture would generate more revenue for the company.

Read more from ATF 2014 in TTG Official Show Daily – ATF 2014

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