Cultural MICE immersion programme

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Event brief
Asian Trails Laos organised a three-day event in Luang Prabang in November for a group of 43 delegates as an annual trip for a professional association in France.

The aim was to provide the group with an opportunity to connect and expand their professional network, while participating in engaging cultural activities that showcased Laos’ culture and traditions.

“The participants were interested in discovering parts of Asia and enjoyed taking part in excursions and activities that showcased unique aspects of Laos,” said Saita Kiatikhema, business development manager at Asian Trails Laos.

She added that the immersive programme was tailor-made to meet the group’s needs, and was enhanced by Asian Trails’ bespoke services to add an extra touch of exclusivity to the programme.

Event highlights
Given the objective of sampling Laotian culture, Kiatikhema said delegates were treated to a range of immersive local experiences. After a morning visit to the famous Pak Ou Caves to gain insight into Laotian life and culture, they set off on a leisurely cruise along the iconic Mekong River passing by rural landscapes and riverside life.

For lunch, the group stopped at a small island in the middle of the river, where an al fresco meal full of local delicacies was served under white tents that were set up exclusively for the occasion.

Another highlight took place on the last evening of the excursion, when dinner was arranged in a unique setting – in front of a traditional temple, Wat Nong Sikhounmuang, in Luang Prabang.

“The street in front of Wat Nong, an active temple that is currently home to several Buddhist monks, was closed off for the event,” Kiatikhema said. There, a magical dinner was served, with special lighting and tables covered in white tablecloths set up to create a “memorable atmosphere”.

The three-day programme also included an excursion led by Francis Engelmann, a French cultural expert who has resided in Laos for over 40 years. Engelmann has been a key figure in the conservation of Luang Prabang, serving as an advisor and consultant to UNESCO.

Under Engelmann’s guidance, delegates gained deeper insights into Laotian history and traditions. He shared unique historical details during a tour of the National Museum, formerly the Royal Palace, and Wat Xiengthong, the site of royal coronations.

Challenges
Kiatikhema said that organising and setting up lunch on a remote island in the Mekong River presented several logistical challenges that were overcome through teamwork and Asian Trails Laos’ experience.

“Being able to deliver a rustic, picnic-style lunch with a five-star service was accomplished through the hard work and dedication of our team members, who were able to adapt and deliver excellent service despite the unique setting,” she added, stating that the results left a lasting impression with the delegates.

Event name Cultural MICE immersion programme
Organises Asian Trails Laos
Destination Luang Prabang, Laos
Date November 15-17, 2024
Attendees 43 pax