Asia/Singapore Friday, 24th April 2026
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SMF 2024 gathers industry titans to reimagine business events next week

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Singapore MICE Forum 2023

The Singapore MICE Forum (SMF) 2024 will convene industry leaders and professionals for a two-day event on July 25-26, 2024, at Sands Expo & Convention Centre, Singapore.

Themed Moments & Momentum, SMF 2024 promises an unparalleled experience and celebration of the power of Moments and the unstoppable Momentum that defines the very best of the industry.

Singapore MICE Forum 2023

Over 30 industry thought leaders will take centrestage during the event, delving into critical topics shaping the future of business events. These include harnessing the power of artificial intelligence, navigating sustainability challenges, talent acquisition strategies, and the evolving landscape of community building, sales, and marketing.

Yap Chin Siang, deputy chief executive, Singapore Tourism Board, said: “Singapore’s MICE industry continues to serve as a cornerstone that catalyses innovation, collaboration and impactful change. This year’s SMF celebrates ‘Moments & Momentum’, a fitting theme as the MICE industry makes a strong comeback, and as the Singapore Exhibition & Convention Bureau celebrates 50 years of driving the long-term growth and sustainability of Singapore’s MICE industry.

“Together with local and international industry stakeholders and partners such as SACEOS, we remain committed to the continuing advancement of the MICE industry, aligning with our ambition of becoming the ‘World’s Best MICE City’.”

The second edition of the prestigious Singapore MICE Awards will be another key highlight of SMF 2024, where the 18 award categories will recognise and celebrate the outstanding achievements of industry players across the business events ecosystem.

Also part of SMF 2024, the Singapore MICE Challenge will showcase the next generation of talent, providing a platform for students from various Institutes of Higher Learning to present their transformative ideas in reimagining the future of business events. This year, the annual competition welcomed 16 teams, with seven teams emerging as finalists. The finalists will showcase their creativity and push the boundaries of what is possible for the industry at the finals on Day 2 of SMF 2024.

CWT doubles down on savings with upgraded airfare optimisation tool

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CWT rolls out an optimisation solution that delivers bigger airfare savings

CWT has rolled out an upgraded version of its airfare optimisation service, which is powered by Wenrix, a travel technology company providing artificial intelligence (AI) and advanced analytics solutions.

The new platform uses enhanced AI and machine learning models and extends the window during which prices can be optimised, helping customers secure even lower airfares.

CWT rolls out an optimisation solution that delivers bigger airfare savings

Integrated into all of CWT’s booking channels, the solution predicts changes in air ticket prices. It then automatically rebooks existing flight reservations if it identifies an opportunity to achieve savings, factoring in any change and cancellation fees and ensuring compliance with airlines’ fare rules and regulations. CWT’s dedicated price optimisation team also makes sure that every savings alert yields net savings without compromising the traveller experience.

“Our price optimisation service is one of the simplest ways for our customers to save on their air spend,” said Erica Antony, CWT’s chief product officer. “It’s a turnkey solution that has minimal set-up and maintenance requirements and doesn’t cause any disruption to travellers…”

In 2023, CWT commenced a pilot with select customers in the US and Europe. Some of these early adopters have seen their savings increase by as much as double compared to when they were using the previous version. The upgraded solution is now available to all customers in 12 countries and will be rolled out in additional markets in the coming months.

China-South-east Asia tech collaboration takes centrestage at 26th CHITEC Expo

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The event laid a solid foundation for deeper scientific and technological cooperation between China and South-east Asia

The 26th China Beijing International High-Tech Expo (CHITEC) concluded on July 16, 2024, marking a significant milestone with the successful launch of the China-Southeast Asia Internationalisation Exchange (CSAIE).

The event, co-organised with the China Council for the Promotion of International Trade (CCPIT), aimed to foster collaboration and innovation between China and South-east Asian nations.

The event laid a solid foundation for deeper scientific and technological cooperation between China and South-east Asia

Held from July 13-16 at the China National Convention Centre (Phase 1), CHITEC attracted over 40,000 domestic and foreign organisations and nearly six million visitors from over 100 countries throughout its 25-year history.

This year’s expo featured six thematic exhibition areas which focused on information technology, intelligent manufacturing, healthcare, green energy, digital economy, and regional innovation and development.

The CSAIE, an extension of MP Group’s Tech-Leap programme, connected technology ecosystems across borders. It facilitated collaboration and exploration of new technology and innovation opportunities through in-depth sharing sessions by government and industry leaders from five South-east Asian countries.

A key feature of the expo was the Internationalisation Roundtables, which provided a platform for face-to-face discussions with government and industry leaders about opportunities in South-east Asian countries. The South-east Asia and Global Tech Zone within the exhibition area offered detailed information on opportunities in South-east Asia and showcased innovations from 17 international tech companies.

“The launch of CSAIE is a significant step in MP’s Tech-Leap strategy to build bridges between the tech communities in China and South-east Asia,” expressed Jason Ng, managing director, MP Group. “With a potential market size of US$395 billion and growing, we see a huge opportunity for the tech players in both regions to connect, explore and collaborate.”

Since its inception 25 years ago, CHITEC has attracted over 40,000 domestic and foreign organisations and nearly six million visitors from over 100 countries.

Cairns Convention Centre welcomes Viruses of Microbes 2024 Conference

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The Cairns Convention Centre in Australia is hosting the Viruses of Microbes (VoM) 2024 Conference this week, the first time the conference is taking place outside of Europe.

Hosted by the International Society for Viruses of Microorganisms, the event brings together over 500 scientists, researchers, government regulators and industry leaders from across the globe to discuss the latest advancements in microbial virus research.

Cairns Convention Centre (pictured) was recently expanded

The five-day conference, themed Expanding our viral frontiers, features a comprehensive programme as it highlights the most recent advances in microbial virus research and applications.

The event is supported by Business Events Australia, Tourism & Events Queensland and Tourism Tropical North Queensland, while Waldron Smith Management is providing PCO services for the conference.

Business Events Adelaide makes changes to business development team

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From left: Marcia Mudge and Mark Phelps

Business Events Adelaide has made a number of key appointments and internal promotions, as part of a revitalised organisational structure.

The newly-promoted director of national bidding and events, Marcia Mudge, will be supported by three experienced business development managers. Rechelle Hatcher joins the team to take over the New South Wales region, Mark Burns will manage the Victorian market, while Paul Shaw has been appointed to oversee the Rest of Australia and New Zealand.

From left: Marcia Mudge and Mark Phelps

The international association business development team has been bolstered by the recruitment of Marc Leopold as business development manager, while long serving domestic business development manager Edgar Navarro-Perez becomes senior international business development manager.

Business Events Adelaide’s commitment to the growth opportunities offered internationally is further demonstrated by its strong presence in Asia, with director of Asia Helen Xu joined by Jessie Yu in promoting Adelaide as the ideal corporate incentive destination.

The global effort will be led by Mark Phelps, who has stepped up to become director for international bidding.

Supporting the new business development structure is a reinvigorated approach to research, led by Andrew McKenna as research manager. Courtney Wilkinson also joins the team in the role of business development associate, bringing with her experience of events, sponsorship and marketing.

Clark cements MICE hub status with MICECON 2024

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MICECON 2024 delegates

The Philippine MICE Conference (MICECON) returned to Clark after a decade, marking a successful three-day event from July 10-12, 2024.

Organised by the Tourism Promotions Board (TPB) Philippines, Clark Development Corporation (CDC), and various stakeholders, MICECON 2024 attracted over 820 delegates from various business events sectors and academic institutions to the SMX Convention Center Clark.

MICECON 2024 delegates

Themed M.I.C.E. XD: Xperience Diversified, the conference emphasised embracing new ideas and technologies in the business events industry. Among the session topics were artificial intelligence technology, crisis recovery and reputation management, and inclusive event planning.

During the conference, the Clark Development Corporation (CDC) also shared plans for three new hotels to bolster accommodation options, as well as develop dedicated business events venues in current properties.

For larger events, a new five-hectare convention and cultural centre with a capacity of 15,000 attendees is on the horizon. Connectivity will also see a boost, with the continued expansion of Clark International Airport’s flight connections, and the ongoing development of a train system connecting Clark to neighbouring regions. The first phase of this train system is expected to be completed by 2026.

During the opening ceremony, TPB’s chief operating officer Maria Margarita Montemayor Nograles also launched the MICE Philippines: We Take Your Business to Heart programme, showcasing the country’s commitment to the sector.

In full support was the Department of Tourism (DOT) secretary Christina Garcia Frasco. Citing Clark’s status as a tourist and MICE destination, Frasco stated: “The Philippines is not only able to host conventions; it is also able to offer pre- and post-tours that you will find nowhere else in the world.”

Frasco further underscored Clark’s capacity to hold large-scale conferences. “Clark’s selection as the host of MICECON 2024 is a recognition of its readiness and potential as a premier MICE destination. The Clark Freeport Zone’s accessibility, state-of-the-art conference venues, and comprehensive support services are very well prepared to welcome all the participants of MICECON 2024.”

BCD survey reveals gap between travel policy and traveller compliance

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While over half of travel buyers consider their travel policies very effective, two-thirds of travellers still book outside of the travel policy

While many business travellers know of and often refer to their company’s travel policy, there is still a gap between policy awareness and policy compliance, according to a recent BCD Travel survey of more than 1,200 business travellers worldwide.

The survey looked at changes in travel policies and traveller satisfaction with current regulations.

While over half of travel buyers consider their travel policies very effective, two-thirds of travellers still book outside of the travel policy

Travel policy awareness
In a corresponding April survey of some 200 travel buyers, BCD found that two-thirds of travel buyers consider their travel policy to be extremely or very effective.

On the surface, this statistic seems to hold when business travellers are asked about their company’s travel policy. The survey shows that more than 95% of travellers know where to find the travel policy, and nine out of 10 have consulted it (with a quarter doing so frequently). Eight out of 10 travellers have consulted their travel policy within 12 months. And half are satisfied with the policy.

“Based on our survey results, travellers in North America (NORAM) are less inclined to consult their corporation’s travel policy compared to travellers from Asia Pacific (APAC) and Europe,” said Craig Bailey, president, Americas at BCD Travel. “This could result in more out-of-policy bookings. While these bookings create extra costs and, in some cases, risk issues, the lack of awareness around policy changes could also hurt the organisation’s overall goals, for instance, regarding sustainability.”

One factor contributing to this behaviour may be the frequency of travel policy communications. A quarter of APAC travellers reported receiving communications about their travel policy often compared to only 15% of NORAM travellers.

Out-of-policy bookings
The survey shows that more than two-thirds of travellers deviate from their company’s travel policy. Most often, this is due to client meetings requiring out-of-policy transportation or accommodation or booking conference and event accommodations with non-preferred suppliers. As a result, travelling employees often need additional approvals for non-compliant bookings.

Companies can boost travel policy compliance through employee involvement and engagement.

Desire for flexibility
Over one in five travellers said their company’s travel policy is not responsive to traveller needs or is too restrictive. Three in 10 want more flexibility when booking either transportation or accommodation. A quarter said they’d benefit from increased spending limits and additional air ancillaries. One in five are interested in more policies for traveller well-being.

“When you understand your travellers’ needs, you can make impactful changes to your policy. A simple and effective way to do that is through surveys,” Bailey said. “While of course you must set limits that align with the company goals, a good travel policy sets its travellers up for success. This, in turn, helps the company stay within both its budget and keeps lines of communication clear.”

Low impact on job acceptance
While only eight per cent of surveyed travellers admit the travel policy influenced their decision to take their job, a quarter acknowledge that it influences their willingness to stay with the company. The travel policy’s impact varies by region – again supporting the need to understand travellers’ specific needs and beliefs. Almost half of APAC travellers say the policy is likely to affect their decision to stay with a company while 27% of EMEA and 21% of NORAM travellers say so.

“Sharing your travel policy with new hires during the onboarding process is key,” said Bailey. “They’re excited and eager to learn. Take advantage of that and stress the importance of your travel policy to new employees. Explain what it is, how it relates to company goals, and why it’s important to comply with the policy. It’s not just about cost savings, but also about duty of care and sustainability.”

Lanson Place Causeway Bay reopens after top-to-toe refurbishment

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Hong Kong hotel and serviced residence brand, Lanson Place Hospitality Management Limited (Lanson Place), has reopened its flagship Causeway Bay property, following a 16-month-long, HK$400 million (US$51.2 million) refurbishment.

The completed renovations encompass all 188 rooms and suites, now transformed into contemporary spaces imbued with French-inspired design elements. Floor-to-ceiling windows bathe the rooms in natural light and offer views of the surrounding Causeway Bay district. The meeting areas, the 24-hour fitness centre and the laundry room, were also revamped, and an all-day Salon Lanson has been added to complement the facilities.

Catering primarily to corporate and bleisure travellers – especially those working in the commercial districts of Causeway Bay, Central, Admiralty, and Quarry Bay – the property has implemented a multi-pronged marketing strategy to capitalise on Hong Kong’s business events recovery.

Danny Tse, area general manager of Lanson Place Causeway Bay, told TTGmice: “Our team has participated in various networking events and industry gatherings, including tradeshows, events organised by chambers of commerce, and industry conferences. These events have facilitated connections with potential clients, event organisers, and industry partners.”

Tse further highlighted the proactive identification of potential clients within their target sectors, both locally and internationally. The outreach includes on-site visits to showcase the hotel’s transformation, as well as virtual tours for overseas-based clients.

To bolster its appeal to event planners, Lanson Place is currently running a meetings offer valid until September 30, 2024. Meeting room bookings during this period will include complimentary cocktail receptions, along with a waived minimum charge to enhance flexibility for smaller events.

When asked about the current state of Hong Kong’s business events industry, Tse said that it is “gradually recovering post-pandemic”.

He commended the Hong Kong SAR government’s “unwavering efforts” to promote the city as a leading business events destination, and also emphasising the importance of attracting large-scale events.

“For example, relocating the Rugby Sevens event to the larger Kai Tak Sports Park, scheduled to open next year with a capacity of 50,000 seats, could effectively demonstrate Hong Kong’s ability to host high-profile events,” added Tse.

IBTM taps growing APAC market with inaugural show

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IBTM Asia Pacific will be held in Hong Kong (pictured)

IBTM World organiser, RX, has announced the international and regional chapter associations – ICCA Asia Pacific, MPI and IAPCO – as its supporting partners for the inaugural IBTM Asia Pacific, which will take place from March 19-20, 2025 at the AsiaWorld-Expo in Hong Kong.

IBTM Asia Pacific will be held in Hong Kong (pictured)

Over 250 buyers, as well as 1,500 visitors from over 20 countries within Asia Pacific are expected to be in attendance. The event will comprise two days of pre-scheduled one-to-one business meetings, education and networking.

The Asia Pacific MICE market is one of the most dynamic in the world and is forecast to become a major player in 2024 and beyond. The region’s business events industry is expected to grow at a CAGR of 8.6 per cent to reach US$441.1 billion by 2025. The growth of the industry is underpinned by investment in infrastructure and new airline routes, making the region more accessible.

Bangkok to host inaugural Gourmet Master Chef Global Challenge this year

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GMC 2024 will help promote and raise the standards of the culinary profession in Thailand and Asia Pacific

IMPACT Exhibition Management and Hong Kong’s International Association of Gourmet Master Chefs and Hospitality Executives (GMC) have combined forces to organise the first Grand Finale of the Gourmet Master Chef Global Challenge 2024 (GMC 2024).

It will be held in Bangkok, Thailand, on October 22, 2024, at the Lenôtre Culinary Arts School Thailand. Established in 2023, the only Lenôtre culinary academy outside of France, offers advanced short trainings, diploma long courses and masterclasses.

GMC 2024 will help promote and raise the standards of the culinary profession in Thailand and Asia Pacific

This international culinary challenge will feature three competition categories, Student, Professional, and Grand Master. The organisers will also introduce a special Celebrity & Master Chef category to highlight the hospitality and culinary sector.

As part of the event, there will also be a Global Hospitality Summit Forum that covers two topics, Good F&B brings mega dynamic in global tourism, and Thai food as Thailand’s soft power.

Participating delegations and judges will also embark on a Thailand Michelin Tour, and visit selected Michelin-star establishments in Bangkok.

Supported by the Tourism Authority of Thailand, Thailand’s National Food Institute, China Dongguan Municipal Government, and China Dongguan Hengli Town Government, the Grand Finale of GMC 2024 will feature over 42 international competing teams. They will compete in front of over 30 international chefs and a jury panel, which includes Michelin-star chefs Cheng Kam Fu from Hong Kong, Koo Kwok Fai from Singapore, and Nooror Steppe from Thailand.

Since 2010, GMC grand finales have attracted chefs and participants from around the world, with over 3,500 attendees. This year’s GMC grand finale will be held outside of Hong Kong and China for the first time.

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