Asia/Singapore Friday, 10th April 2026
Page 29

Daejeon chases 50/50 MICE goal with R&D and academic infrastructure

0
Daejeon Tourism Organization’s Sehoon Oh (centre) and the MICE Bureau Team

Daejeon, known as South Korea’s ‘Science City’, is utilising its deep well of academic and research infrastructure to become a leading international destination for specialised business events.

With 46 R&D institutions and 21 universities providing delegates with opportunities for post-conference technical visits, the Daejeon Convention & Visitors Bureau is aiming to shift the current 70 per cent domestic business events balance towards a 50-50 international split within the next decade.

Daejeon Tourism Organization’s Lorraine Han (extreme left),Sehoon Oh (centre) and the MICE Bureau Team; photo by Rachel AJ Lee

With the support of the local government offering various subventions, along with 80 ambassadors, Lorraine Han, director, MICE Bureau Team, Daejeon Convention & Visitor’s Bureau, shared with TTGmice at Korea MICE Expo 2025 that the goal is attainable.

“We also have a Convention Belt – which offers 4,500 hotel rooms within walking distance from the Daejeon Convention Center – that was developed with business events in mind.

“Moreover, Daejeon Convention Center was expanded in 2022, and can currently hold 8,000 pax. We are also thinking of a third expansion (to accommodate even larger conferences),” she added.

When asked if it was difficult to get to Daejeon as opposed to Seoul for international delegates, Han pointed out that it was only 2.5 hours by bus.

“Asian delegates may think this sounds far, but our longhaul visitors from US do not think it is a problem; it’s all about perception we need to change.”

However, Han acknowledged that a hurdle for Daejeon in securing more international conferences is the lack of a major global hotel chain, and the limited inventory of international-standard accommodation, with only one five-star hotel currently in operation.

Han shared: “We are working hard to bring (a renowned brand) in. We understand this is important to international guests, especially those travelling to Daejeon for a business event.'”

To encourage international delegates to stay longer and increase local economic benefits, the government is also committed to expanding the variety of tourist attractions available in Daejeon.

Han pointed to the success of destinations like Jeju, where the ability to explore the island’s attractions post-event strongly influences extended delegate stays. In the interim, Daejeon has formed strategic collaborations with neighbouring cultural centres, such as Gongju and Buyeo (major UNESCO World Heritage sites), to ensure visitors have access to historical and sightseeing experiences.

Exhibition organisers embrace mixed-genre shows and strategic alliances to meet market demand

0
Future-first: How Leading Organisers Are Redesigning the Exhibition Experience session; photo by Prudence Lui

As customer expectations shift toward more personalised and mixed-genre events, exhibition organisers are actively thinking of ways to redesign traditional exhibitions.

During the Future-first: How Leading Organisers Are Redesigning the Exhibition Experience session at the 92nd UFI Global Congress last month, panellists discussed changes in event composition.

Future-first: How Leading Organisers Are Redesigning the Exhibition Experience session; photo by Prudence Lui

Helen Woodbridge, group head of European M&A at Easyfairs International, indicated that more events are moving away from the traditional B2B tradeshow model.

She said: “We’re seeing much more kind of mixed genre now in our events… Technology also enables us to personalise the visitor and exhibitors experience.”

According to Stefan Rummel, managing director and CEO of Messe München, shows must be relevant and grasp the business value, while also being creative about the emotional experience.

He agreed that AI and data can be used to enhance an event’s future business value while pushing for more creative approaches to both experience and content.

Rummel also emphasised the creative use of venues, sharing an example: “We had a 400,000m2 outdoor area which was every three years for our construction equipment show. Other than that, it’s just dust. But it was (converted into a) temporary venue for Adele’s summer concert residency by Live Nation.”

Peter Hall, president of Middle East, India, Türkiye and Africa for Informa Markets, also highlighted the need for partnerships to spur market penetration and create scale.

“We are seeing an increasing trend toward needing to partner an association, industry organisation, or government when it comes to product development. This marks a departure from a previous “100 percent ownership model,” Hall elaborated.

He also shared that “nearly all of our big events are moving quite fast towards become more festival-like”. However, this new model is “less efficient than the tradeshow model” and is not as profitable, and Hall advised planners to rethink their pricing strategies so that good returns can still be created for stakeholders.

Looking ahead, exhibitions are looking into content-first design, which replaces the traditional floor plan approach. Hall explained that Informa now sells around the “content, purpose and impact of that event is going to have on the industry” rather than the physical layout.

The Slate Phuket declares 2026 ‘The Year of MICE’

0
One of the outdoor spaces at The Slate Phuket

The Slate Phuket has announced its 40th anniversary year in 2026 will be designated ‘The Year of MICE’.

The resort, known for its distinct tin-mining heritage design reimagined by landscape architect Bill Bensley, plans to launch new experiences, themes, and enhanced offers throughout 2026 aimed at redefining business events beyond conventional corporate settings.

One of the outdoor spaces at The Slate Phuket

Located on Nai Yang Beach beside Sirinat National Park, the property offers several event spaces.

Venues include the 550m2 Tongkha Hall, all sleek lines and pillarless grandeur, the smaller Jomon Pavilion with its high vaulted ceiling, and the Coliseum Lawn and Steps, an open-air amphitheatre that cascades down to a permanent stage. This approach ensures that an executive summit might become a sunset gala, or a meeting could just as easily end in moonlight cocktails at dinner at Black Ginger.

Beyond its striking design, The Slate emphasises sustainability built into the luxury experience. The resort operates a closed-loop system, removing single-use plastics, utilising refillable amenities, transforming food waste into compost, and operating both a worm farm and a mechanical composter to minimise waste. The hotel is also committed to sourcing local ingredients.

Exo Travel welcomes new director of commercial

0

Exo Travel has appointed Chris Morley as director of commercial, strengthening the company’s commercial leadership under chief commercial officer Nick Ghosh. He will oversee commercial strategy across all destinations, with a focus on supplier relationships, contracting performance and value for trade partners.

Morley joins from UK tour operator Trailfinders, where he spent more than 20 years in senior destination roles, most recently as divisional destination manager for key longhaul regions.

Based at Exo’s Bangkok head office, he will work with leadership and country teams to refine supplier collaboration and support long-term growth and product consistency.

TFE Hotels appoints new leadership team in Melbourne

0

TFE Hotels has appointed Grant Fleet, Michael Gibson, and Angelo Di Marco to key leadership roles in its Victorian operations team, reinforcing its focus on operational excellence and guest experience across its Melbourne portfolio.

Fleet joins Rendezvous Melbourne as hotel general manager. He brings more than 15 years of hospitality leadership, including senior roles at Yarra Valley Lodge, Mercure Resort Great Keppel Island, Towers of Chevron Renaissance, and several Rydges properties. He will oversee the hotel’s 340 guestrooms, event spaces, and dining venues.

From left: Grant Fleet, Michael Gibson and Angelo Di Marco

Gibson has been named general manager at Quincy Melbourne, with over 20 years of hospitality leadership across Accor, Ultiqa, Marriott, and Mantra Group.

Angelo Di Marco joins Travelodge Hotel Melbourne Docklands as hotel general manager, bringing more than a decade of experience, including his previous role as general manager at Rendezvous Hotel Perth Central and a secondment at Adina Apartment Hotel Britomart in New Zealand.

Wong Hong takes helm as director general of AAPA

0

The Association of Asia Pacific Airlines (AAPA) has appointed Wong Hong as director general, effective April 1, 2026, following the decision of current director general Subhas Menon to step down after leading the Association since 2020.

Wong brings over 22 years of international aviation experience, having held senior roles in network planning, revenue management and sales at Singapore Airlines and Delta Air Lines. He most recently served as Delta Air Lines’ president – China, based in Shanghai, leading growth in the Chinese market through a partnership with China Eastern Airlines.

Reporting to the executive committee and the AAPA Assembly of Presidents, Wong will represent the interests of member airlines on aviation policy issues and work closely with industry stakeholders.

Hannah St Hotel expands leadership team ahead of opening

0

Hannah St Hotel has made three senior executive appointments ahead of its opening later this month in Melbourne’s arts precinct.

Lindsay Guy joins as executive assistant manager, bringing extensive experience in guest experience and operational leadership. He has held senior roles at Crown Resorts, Accor Hotels, Ennismore Group, and Marriott International, including at the Hyde Melbourne Place, Pullman Melbourne City Centre, Sheraton Melbourne, Crown Metropol, and W Melbourne.

From left: Lindsay Guy, Bernard Glaude and Sergio Morales

Bernard Glaude has been appointed food & beverage manager, bringing 20 years of international hospitality experience, including Michelin-starred restaurants in New York and consulting on openings with Massimo Bottura and the Gramercy Park Hotel. He will oversee food and beverage operations across the hotel and Queensbridge precinct.

Sergio Morales joins as experience director, responsible for premium concierge services and lifestyle programmes within the mixed-use precinct.

Gyeongju is ready to welcome more global meetings, events and tourists

0
The Bosun Tourist Complex is a fully integrated MICE cluster that comprises convention facilities, hotels and entertainment venues, serving as a one-stop destination for MICE visitors

Brought to you by Gyeongju Convention Bureau

The Bosun Tourist Complex is the first of its kind in South Korea, designed to be an all-inclusive space that includes tourist attractions, hotels, museums, as well as meeting venues

From October 31 to November 1, 2025, the South Korean city of Gyeongju in North Gyeongsang province welcomed world leaders and delegates from all over the world for the Asia-Pacific Economic Cooperation (APEC) 2025 Summit Meeting. 

In preparation for the event, which saw about 20,000 to 30,000 delegates and staff, Gyeongju has been upgrading and enhancing many of its cultural sites, event venues and infrastructure to facilitate the high influx of visitors, as well as continue to attract delegates and groups from around the world. This extensive effort not only solidifies its status as a historical capital, but also as a city developing into a hub of modern technology.

The city, known as a ‘museum with no walls’ has a history that dates back to over 1,000 years. It was formerly the capital of the Silla Kingdom that ruled most of the Korean peninsula from the late 7th century to early 9th century. 

Today, it is home to venues that are not just meeting facilities but are unique sites that showcase its cultural heritage. 

Bomun Tourist Complex: for leisure and tourist needs

A 8,000km2 area surrounding Bomunho, the Bomun Tourist Complex is the first in Korea designated in 1975. It is an all-in-one inclusive space that is home to entertainment attractions such as an amusement park, water parks, botanical garden, golf clubs and various museums. 

Within this stands the Gyeongju Global Convention Landmark that includes the Gyeongju Hwabaek International Convention Center (HICO), the main meeting site for the APEC 2025 Summit, as well as six other integrated facilities including three hotels, two museums – Woo-Yang Art museum and K-POP Museum – and the Gyeongju Expo Grand Park. 

Within the complex are mid- and large-scale hotels including the Hilton, Commodore, and Lahan, that total to around 4,000 rooms and are located within a 15-minute walk of HICO, making it highly convenient for visitors whether they are here for business or leisure. 

Those staying in the Bomun Tourist Complex can combine business with leisure activities given the close proximity to hotels, event venues and recreational facilities. 

Gyeongju Hwabaek International Convention Center: Global venue ready for the world stage

HICO’s design was inspired by the Silla Kingdom – a representation of the city’s cultural heritage

The main venue for the APEC 2025 Summit Meeting, HICO is the only convention centre in South Korea designed and modelled after the Silla Kingdom. The three-storey building can hold up to 4,500 people and has 21 meeting rooms, two exhibition halls of 2,400m2 and 3,000m2 – big enough to host over 3,000 delegates – and three large convention halls totalling 3,500m2 – ideal for both larger and smaller meetings. 

Ahead of the APEC Summit, HICO has undergone a complete transformation for the event, refurbished into a luxurious interior for diplomats and other government officials. Of note is a newly opened external two-floor exhibition hall that was used as the main press centre for the event and to hold about 1,000 journalists. It will continue to function as an exhibition hall and meeting venues.  

Bulguksa Temple: historic Buddhist site

An example of Korean architecture, Bulguksa Temple and the neighbouring Seokguram Grotto, stand as important representations of Buddhism

The Bulguksa Temple, a UNESCO World Heritage Site along with the nearby Seokguram Grotto, is an important cultural relic that was originally built in the year 528 under the Silla Kingdom to celebrate the acceptance of Buddhism as the official state religion. 

While it is a replica of the original, the temple remains an important representation of Buddhism. The large temple grounds comprises several areas and features including bridges, pavilions and halls. 

During the APEC 2025 Summit, Bulguksa Temple was one of the venues for the Spouse programme hosted by South Korean First Lady Kim Hye-kyung for the spouses of the APEC economic leaders who had travelled to South Korea. 

Temple stay programmes are also available – ideal for planners who want to integrate more immersive cultural activities in their programme.


Combine culture and history into programmes at Gyeongju. Visit Gyeongju Convention Bureau for more information.

Four Seasons Resort Bali at Sayan names new resort manager

0

Four Seasons Resort Bali at Sayan has appointed Tim Churchmack as resort manager, where he will oversee the property’s operations.

He joins following a series of leadership roles across the Four Seasons portfolio and will focus on operations and guest experience as the resort enters its next phase.

He most recently served as hotel manager in Chicago.

UFI Global Congress celebrates centenary in Hong Kong; Bahrain to host 2026 edition

0
Delegates from Bahrain at the UFI Global Congress in Hong Kong; photo by Prudence Lui

The UFI 92nd Global Congress concluded on a high note in Hong Kong in mid-November 2025, drawing over 600 global industry leaders from 47 countries.

Hosted by AsiaWorld-Expo (AWE), the event marked a double celebration: AWE’s 20th anniversary and UFI’s centenary. The Congress, which returned to Hong Kong after 25 years, was themed Shaping the Future, and featured keynotes, workshops, discussions, and networking opportunities.

Delegates from Bahrain at the UFI Global Congress in Hong Kong; photo by Prudence Lui

Beyond business sessions, the Hong Kong Tourism Board curated post-congress tours, including visits to M+ for the Congress Dinner, Peak Tram, Palace Museum, Tai O, and Tai Kwun. The goal was to showcase reasons for delegates to extend their stay and explore the destination.

UFI’s managing director and CEO, Chris Skeith, said: “Coming to Hong Kong this year particularly is important to UFI as it’s our centenary. We’ve been celebrating the past, honouring the present, but the main thing we’re here today for is to help shape our future.”

Skeith highlighted that Hong Kong has the capability to host large-scale events, and anticipates many UFI members will bring future events to the city.

Richard Ireland, CEO of Clarion Events Asia, echoed this sentiment, calling Hong Kong a “great destination” due to its proximity to the Greater Bay Area, affluent population, and proven ability to host successful large events.

Looking ahead, the 93rd UFI Global Congress will be hosted by Exhibition World Bahrain (EWB) in Sakhir from November 2 to 5, 2026.

Huda Al Shamlan, EWB’s director of marketing, communications partnership, stressed the vital importance of the business events industry to Bahrain.

“When we were established three years ago, we were established to lead the growth of this industry,” she told TTGmice. She noted that EWB is backed by a destination and partners who understand the industry’s significance.

The 2026 edition aims to showcase Bahraini hospitality, regional innovation, and EWB’s modern event environment. Delegates can expect thought-leadership sessions, exposure to emerging technologies, and first-hand insights into Bahrain’s rapidly evolving business events ecosystem.

Al Shamlan confirmed EWB is actively preparing by enhancing operational, technological, and experiential pillars. This includes strengthening AV/technology infrastructure, expanding service offerings for a seamless delegate journey, and deepening partnerships with national stakeholders for integrated logistics, accommodation, and cultural experiences.

Reviews

The Ritz-Carlton, Bangkok

The newly-opened Ritz-Carlton, Bangkok anchors the One Bangkok development with cosmopolitan elegance. Featuring the city's largest ballroom and a spectacular new penthouse suite, it delivers exceptional hardware and deeply authentic, soulful service for business and leisure travellers alike

Mama Shelter Zurich

Behind the imposing, Brutalist concrete that defines Zurich’s Oerlikon district lies a surprising secret. While its exterior honours the neighbourhood’s industrial roots, stepping inside Mama Shelter reveals a vibrant, neon-soaked world that is a far cry from its rigid shell

Hyatt Regency Kuala Lumpur at KL Midtown

A polished urban retreat designed for business travellers, Hyatt Regency Kuala Lumpur at KL Midtown combines thoughtful design, seamless service, and exceptional facilities.