Asia/Singapore Monday, 4th May 2026
Page 296

MITEC and ABS Greentech plant seed for inaugural smart farming conference

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From left: Events International’s Hema Kandy; Big Orange Super Tech Group’s Veronica Tang; PGSB's Abdul Rahman Mamat; MITEC’s Mala Dorasamy; and ABS Greentech’s R.M Ravichandrar S Ratnam

Malaysia International Trade and Exhibition Centre (MITEC), in line with the Centre’s ongoing Environmental, Social and Corporate (ESG) effort to tackle food security and mitigate environmental challenges, will be hosting the first annual Asia Smart Farming (ASF) Conference and Exhibition 2023.

The event will be held at MITEC from October 3-6, 2023, and MY Events and ABS Greentech will be event partners.

In its recent hosting of Diplomatic Representatives for the event, MITEC reaffirmed its commitment to reducing environmental impact and attaining the Sustainable Development Goals (SDG) with the #myWorld Programme, which has been in effect since 2018.

From left: Events International’s Hema Kandy; Big Orange Super Tech Group’s Veronica Tang; PGSB’s Abdul Rahman Mamat; MITEC’s Mala Dorasamy; and ABS Greentech’s R.M Ravichandrar S Ratnam

The partnership between MITEC and relevant stakeholders aims to the bridge gap in achieving SDG 2, End Hunger by ensuring food security and promoting sustainable agriculture through smart farming practices.

MITEC’s CEO, Mala Dorasamy, said: “The MoU signed with ABS Greentech and MITEC in March sets forth as the joint support to accelerate the growth of this initiative to improve the carbon footprint in the industry. There has been escalating global utilisation of pesticides and fertilisers, which has negative effects on the ecosystem components. This highlights the urgent need for sustainable and environmentally conscious practices of smart farming.”

The negative impacts of pesticide-reliant agriculture have become more apparent when the use of chemicals in agriculture is increasing twice as fast as food production.

According to Food and Agriculture Organization statistics, the value of pesticide imports has increased by almost 300 per cent.

R M Ravichandar S Ratnam, group CEO of ABS Greentech said: “In today’s world, ecological-based farming can offer a long-term answer for producing sufficient food for the country that is of a high quality and both safe for humans and the environment. Therefore, our primary goal is to promote the adoption of an innovative holistic Integrated Pest Management (IPM) approach as an alternative method for local farmers to reduce their reliance on pesticides”.

ABS Greentech, in collaboration with the Department of Agriculture and other private organisations, has been implementing the new holistic IPM and integrating new technologies to cultivate pesticide-free vegetables in the tropical lowlands of Malaysia. The revolutionary No-Self AND (As Nature Does) and microalgae biofertilisers are examples of the latest ecologically-based technologies that will be promoted and implemented in Malaysia.

The Centre is committed to its ESG efforts to assist in promoting a strategic partnership with ABS Greentech to highlight the potential of sustainable farming practices and demonstrate the significance of global cooperation in advancing agricultural innovation to address food security and mitigate environmental challenges.

Cairns Convention Centre gears up for opening next month

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A rendering of the Cairns Convention Centre

Cairns Convention Centre will be opening next month after an A$176 million (US$116 million) expansion.

The expansion project encompasses a significant number of enhancements. Among the additions are a rooftop banquet area, three state-of-the-art meeting rooms, and an exhibition and plenary lecture space capable of hosting 400 people, providing a total of 10,500m2 of new floor space. This significant expansion enables the Centre to accommodate multiple or larger events, with conferences and exhibitions for up to 2,500 guests possible across the entire venue.

A rendering of the Cairns Convention Centre

“With face-to-face events more popular than ever, we have proactively equipped the venue with cutting-edge audiovisual equipment. This technology meets the needs of not just the many live events we host but also their hybrid and digital requirements. This ensures that every delegate, whether here in person or on the other side of the world, has an incredible event experience,” said Janet Hamilton, general manager at Cairns Convention Centre.

The new Trinity Level is a key part of the expansion, offering guests breathtaking views of two world heritage sites – the Wet Tropics Rainforest and the Great Barrier Reef. The Trinity Room, an ideal setting for gala dinners and large cocktail functions, can accommodate up to 500 people; while the outdoor Trinity Terrace offers panoramic views of the Trinity Inlet, providing a unique backdrop for cocktail functions, lunches, and other events seeking to embrace Cairns’ tropical climate.

The Centre’s commitment to sustainability and environmental stewardship also remains unwavering. The expansion project incorporates numerous eco-conscious features such as high-performance glazing on the building, which increases energy efficiency by up to 30 per cent. Meanwhile, 1,200 sun blades and biophilic design living greenery over the facade reduce heat gain from the sun.

“Smart building management systems monitor and control power usage daily. All the lighting is high-efficiency LED with automated dimming control and motion sensors, we have solar-boosted hot water generation and energy-efficient fans and equipment. We are installing electric vehicle charging stations and priority is given to Energy Star ratings when buying new appliances,” added Hamilton.

Marina Bay Sands deepens ties with EIC, PCMA

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Sands Expo and Convention Centre (pictured) is the first convention centre in Asia to collaborate with the EIC as a strategic partner

Marina Bay Sands’ Sands Expo and Convention Centre has formed new strategic partnerships with two MICE professional bodies – the Events Industry Council (EIC) and Professional Convention Management Association (PCMA).

The three-year partnership with EIC will provide Marina Bay Sands with a robust platform, offering strategic recognition and thought leadership opportunities in collaboration with EIC’s Certified Meeting Professional (CMP), CMP Fellows, and Knowledge programmes.

Sands Expo and Convention Centre (pictured) is the first convention centre in Asia to collaborate with the EIC as a strategic partner

As part of the partnership, 100 client-facing staff in Marina Bay Sands will be accredited with the Sustainable Event Professional Certificate (SEPC) within the next 12 months, up from the current 50.

With the integrated resort playing a bridging role, the partnership will enable more EIC-led initiatives to take place in Asia, including training programmes and study missions. This will result in an exchange of best practices and raise the standards of business events offerings in the areas of sustainability and innovation across the region.

Sands Expo and Convention Centre is the first convention centre in Asia to collaborate with the EIC as a strategic partner.

Marina Bay Sands has also deepened its longstanding partnership with PCMA. Since 2015, Marina Bay Sands and PCMA have worked closely together on various initiatives, including talent development programmes and collaborating on industry issues, fostering a shared mission of driving excellence and innovation in the business events sector.

With the new phase of the PCMA partnership, Marina Bay Sands will leverage the collective strength of Las Vegas Sands’ properties in Singapore and Macau to further amplify the shared objectives of PCMA, addressing critical topics such as sustainability, innovation, technology, talent development and audience engagement.

AIPC, ICCA and UFI extend successful partnership

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From left: UFI’s Kai Hattendorf; AIPC’s Sven Bossu; ICCA’s Marta Gomes and Senthil Gopinath at the press conference during IMEX Frankfurt

UFI, The Global Association of the Exhibition Industry, AIPC (The International Association of Convention Centres), and ICCA (The International Congress and Convention Association) have announced at IMEX Frankfurt that they will continue to their strategic G3 partnership.

The strategic partnership was formed in 2019, with the aim to facilitate collaboration and generate more comprehensive and better-aligned benefits for the three associations’ respective members.

From left: UFI’s Kai Hattendorf; AIPC’s Sven Bossu; ICCA’s Marta Gomes and Senthil Gopinath at the press conference during IMEX Frankfurt

The alliance launched a programme of exploring exchange and reciprocity in four primary areas: educational content, research, standards and advocacy. Initial alignment happened across the respective research projects. Also, the organisations opened their respective global main events to members from all three organisations to drive exchange across industry verticals.

Beginning in 2020, the global pandemic changed the priorities – and the focus shifted towards supporting the industry with global guidance and good practice reports. This resulted in the publications of “Good Practice Guide: Addressing Covid-19 Requirements for Re-Opening Business Event”, “Good Practice Guide: Convention and Exhibition Centres as Temporary Vaccination Centres”, and the whitepaper “Business Events are the Fast Track to Recovery”.

With the pandemic chapter closed, the three organisations have reviewed the previous work, and decided to continue and strengthen the collaboration. AIPC, ICCA and UFI will align along the key areas of advocacy and standards, research, professional education, and networking. By joining forces, the three global associations will increase their impact in encouraging, supporting and recognising excellence in the business events industry.

“In an ever more challenging environment, good, constructive collaboration is the best way forward. That is why collaboration is such a core element of UFI’s genetic code. As the three global trade associations for the events sector, AIPC, ICCA, and UFI will build on the achievements since 2019, and continue to deepen the joint efforts – for the benefit of all the members of the associations, as well as for the global events industry as a whole”, said Michael Duck, UFI president.

Frasers Hospitality acquires China, Japan properties

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From left: The two properties in China and Japan that were recently acquired

Frasers Hospitality, a strategic business unit of Frasers Property, has formed two joint ventures with established real estate players, Tishman Speyer and Alyssa Partners, in China and Japan, respectively.

As part of these joint ventures, Frasers Hospitality has entered into two sale and purchase agreements to acquire its inaugural premium rental apartment assets in Shenzhen, China; and Osaka, Japan with a combined asset value of approximately S$170 million (US$126 million).

From left: The two properties in China and Japan that were recently acquired

The 325-unit premium rental apartment in Shenzhen, China, is a leasehold asset jointly acquired with Tishman Speyer. Situated in the heart of the Luohu commercial and shopping district, the property, which will be managed and branded under Frasers Hospitality, forms part of a mixed-use development project that topped off last year and is slated to open in the 4Q2024.

The 124-unit premium rental apartment in Osaka, Japan, is a freehold asset acquired through a joint venture with Alyssa Partners. Situated in the Namba precinct, the property is currently operational and at close to full occupancy.

The acquisitions are in line with Frasers Hospitality’s post-pandemic transformation and expansion strategy to evolve into an international lodging real estate player and strengthen its position and growth as an investor of choice in the long-stay lodging segment.

The pair of acquisitions adds to Frasers Hospitality’s expanding portfolio in North Asia with close to 3,400 units in 16 properties across China, Japan and South Korea. Following the recent signing of a management agreement in Chengdu, China, under the Modena brand, there will also be a total of 11 properties in multiple cities across North Asia slated to open over the next three years.

Bolster engagement

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Engagement is the cornerstone of a prosperous event and continues to be a vital factor at every stage of an event.

However, some organisers endeavour to create captivating events without knowing the proper recipe, resulting in uncertainty and hit-or-miss outcomes. So, how can organisers ensure their events remain engaging and captivating throughout, ensuring their success?

1. Personalisation is the spice that gets you going
According to research conducted by Interaction Studio – Salesforce Marketing Cloud, prioritising personalisation leads to a more improved customer experience, with 88 per cent of marketers agreeing to this claim. Understandably, attendees seek to feel understood, seen, and heard.

Therefore, the engagement process should not be viewed as a utility. It is a performance-driven strategy that intelligently suggests relevant content to the audience, encouraging further participation, and yielding better results for them.

As a result, it is crucial to ensure that your event can personalise recommendations that connect attendees with relevant content, companies, and products that cater to their interests, resulting in a more authentic event experience.

2. Data-driven matchmaking, the main ingredient
A powerful event matchmaking – to the right people and content – does not happen if you leave it solely up to chance. It needs the right formula. A well-crafted formula is necessary, but overly controlling the process can also hinder its success.

Instead, event organisers should provide planning tools that empower attendees to discover and connect on their own terms, while also facilitating relevant meetings and interactions.

Always seek to empower your audiences’ discovery journey with the best planning tools, while not forgetting that facilitating the right meetings between relevant attendees only serves to delight them.

Create a more accurate journey with AI-matchmaking which can help track and analyse all event data in real-time to make accurate predictions, and come up with unique recommendations for each attendee according to their needs and interests.

3. The right measurements and right ingredients
Now that you have your main ingredients, we also need the right measurements. Each audience member has their own preferences too. Some won’t like spicy food, some have a sweet tooth, and some love the taste of something different.

Engagement is a single word but actually a multi-faceted process, hence it wouldn’t be wise to limit your metrics to a single outcome. Your audience may have different focuses at different stages of marketing and sales funnels. That is why solely measuring meetings would not accurately measure the actual success of engagement at your events.

There will be audiences that are very happy simply because they discovered new content with valuable insights. There might also be ones that are happy to gather leads or get the chance to talk to relevant communities and like-minded people.

Minor Hotels announces new managers at its Bangkok hotels

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Minor Hotels has appointed Jose Luis Duran Sanles as the new general manager of Avani+ Riverside Bangkok Hotel, and Frederic Kolde as the hotel manager of Anantara Siam Bangkok Hotel.

This will be Sanles’ first general manager posting. He was previously the hotel manager at Anantara Siam Bangkok, and has also held management roles at luxury resorts in Khon Kaen, Koh Lanta and Phuket over the years.

From left: Jose Luis Duran Sanles and Frederic Kolde

Taking over from Sanles as hotel manager at Anantara Siam Bangkok is Frederic Kolde who joins the property from Anantara Riverside where he was hotel manager since September 2022.

Stakeholders voice concern about leadership vacuum at MyCEB

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From left: Noor Ahmad Hamid and Abdul Khani Daud

Business events industry players in Malaysia are concerned about the lack of strong leadership at the Malaysia Convention & Exhibition Bureau (MyCEB), as two stalwarts have recently left the organisation, with no successors named at press time.

On April 21, MyCEB’s CEO, Abdul Khani Daud, retired as a government officer on April 21, bringing to a close a remarkable career of 38 years of service in the tourism and business events industry.

From left: Noor Ahmad Hamid and Abdul Khani Daud

More recently, former chief operating officer, Noor Ahmad Hamid’s tenure at MyCEB ended in early May. Highly respected, Noor was the regional director Asia Pacific of ICCA where he served for more than 11 years. Last year, Noor also received the highest international recognition from the Events Industry Council (EIC), and was inducted to the global Hall of Leaders Award in the US.

Although MyCEB will be taking part at IMEX Frankfurt, the national convention bureau vacuum is a major industry concern.

Irmohizam Ibrahim, pro-tem chairman, Business Events Council Malaysia, opined: “Malaysia stands to lose out at IMEX, which is all about personal connections, which Abdul Khani and Noor Ahmad are strong at. Industry leaders will lose market confidence if they do not see these familiar MyCEB leaders at the show.”

The Malaysian Association of Convention and Exhibition Organisers’ president, Francis Teo, is also concerned about the current void in leadership. He pointed out that delaying making new appointments would be a setback to Malaysia’s business events industry, and stressed the urgency of having the positions filled soon.

Once filled, Teo plans to brief the new leadership team on the current market situation and market needs.

Malaysian Association of Hotel Owners’ executive director, Shaharuddin M Saaid, also expressed his concern about MyCEB’s succession plan, and added that the Ministry of Tourism, Arts and Culture should have a succession plan for key positions in the various establishments it oversees.

Kuala Lumpur Convention Centre general manager, John Burke, also shared his hopes about the incoming MyCEB head.

“We hope that, in its future direction, MyCEB will look into amplifying efforts and investments in elevating Malaysia’s attractive destination profile as the preferred business events hub in Asia. Our industry needs a strategic and cohesive marketing and promotional campaign that will enhance our positioning and offerings to the international business events market. This needs to include both exhibitions that facilitate trade, import and export and conferences enable knowledge transfer and legacy impact.”

This is because Malaysia’s business events industry is faced with challenges such as regional competition, the lack of awareness and understanding of business events being a key mobiliser for economic development, and the perception that Malaysia it is not geared to host large international events, all of which Burke said was not true.

“As the national bureau, we expect that MyCEB will look into developing strategies to help narrow this gap in Malaysia through new directions, policies and efforts and close collaboration with government ministries to align business events with the country’s future development agenda,” he said.

Portugal aims to grow MICE business from Asia

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Lisbon (pictured) pleases with both old and new attractions, great shopping, and feasting. Photo credit: Turismo de Lisboa

Business events from Asia to Portugal are currently low compared with Europe and North America, but Turismo de Portugal is working hard to attract more Asian planners and participants.

“Post-pandemic trends of smaller groups and more frequent business events favour destinations like Portugal. Holding association and corporate events throughout the year also helps to mitigate seasonality and disperse demand geographically,” said Joaquim Pires, head of MICE, Turismo de Portugal.

Lisbon (pictured) pleases with both old and new attractions, great shopping, and feasting. Photo credit: Turismo de Lisboa

While medical and association congresses and mega-events such as Web Summit already draw many Asian attendees, incentive travel programmes have yet to catch on. Distance and flight scarcity – the only direct services are from China – are stumbling blocks.

Generally, Asian events are longer than those from Europe and North America. They range from vehicle launches, board of directors’ meetings and retreats to teambuilding programmes. Currently, incentive travel demand is mainly from India, which values competitive, high-quality products and local DMC expertise.

“Safety, quality in the hotel offer, gastronomy and built and natural heritage are some reasons for Portugal being considered one of the best MICE destinations, supported by international recognition in world and European rankings,” said Pires.

While big groups focus on the Lisbon and Porto regions, small, high-end incentives of 20 to 50 pax may also take in other areas, so the business team is pitching to various target audiences at IMEX Frankfurt from May 23-25.

Regional destinations include Obidos, which has an annual chocolate festival, mediaeval fair and recently hosted its first international gaming convention; and Sesimbra’s proposition of a medieval castle and church visit, cruising on a traditional fishing boat and on-shore seafood lunch.

Another option is Estremoz – in the Alentejo wine-growing region – which combines well with historic Evora. Bacalhoa Wine Group’s private tour of the spectacular tile collection in Berardo Museum Estremoz and Quinta do Carmo winery with tasting and meal catering can cater for 30 pax.

Business Events Adelaide releases 2023 Planners’ Guide

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The guide will be updated throughout the year

Business Events Adelaide released its 2023 Planners’ Guide, filled with up-to-date information on accommodation and venues and business event suppliers, as well as general information on Adelaide and South Australia.

“It is our 15th edition and the first as a live “happening” compendium which will be updated online throughout the next 12 months,” said Damien Kitto, Business Events Adelaide’s CEO.

The guide will be updated throughout the year

“The benefits of the immediacy of information in a live online version are obvious and therefore much-welcomed by both event organisers and our members,” he added.

“Now as we modernise it to be immediate we know we are moving with the times and ensuring our members and event organisers know the information is always current. They don’t have to wait a year for the next edition.”

The 2023 Planners’ Guide has made available globally to more than 6,000 event organisers and to members of Business Events Adelaide.

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