Asia/Singapore Monday, 22nd December 2025
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Kuala Lumpur strengthens green tourism with new partnership

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The partnership aims to advance sustainable tourism in Kuala Lumpur

Kuala Lumpur Convention Centre Business Events Alliance (KLCCBEA) and Urbanice Malaysia have signed a memorandum of understanding (MoU) to strengthen Kuala Lumpur’s position as a sustainable tourism destination.

The agreement was formalised during the ASEAN Sustainable Urbanisation Forum (ASUF) 2025 at the Kuala Lumpur Convention Centre.

The partnership aims to advance sustainable tourism in Kuala Lumpur

The partnership brings together KLCCBEA’s destination marketing expertise and Urbanice’s sustainable urban development strategies to support tourism growth that benefits local communities, protects cultural heritage, and aligns with the United Nations Sustainable Development Goals.

The two organisations also co-organised the inaugural Stakeholders Business Assembly during ASUF 2025. Themed Mobilising Partnerships to Drive Inclusive Economic Growth through Tourism, the assembly gathered more than 70 representatives from ASEAN member’s local authorities, tourism bodies, industry leaders, and cultural practitioners. Discussions focused on practical partnership models that can generate measurable economic and social benefits.

Participants highlighted five key factors for successful collaboration in sustainable tourism: creating mutual benefits, recognising the value of small initiatives, prioritising local products and resources, sharing ideas to generate value, and engaging champions to drive momentum. Two such champions were recognised – the Malaysian Association of Tour and Travel Agents for promoting tourism in rural northern regions, and KLCCBEA for coordinating initiatives such as Sustainable September.

Sustainable September, now in its third year, brings together KLCC precinct partners under a shared sustainability vision. Through events, community programmes, and educational campaigns, the initiative has grown to become a flagship example of collective impact and sustainable urban tourism in Kuala Lumpur.

Gurney Bay Hotel makes key leadership appointments ahead of Parkroyal rebranding

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Gurney Bay Hotel, a Parkroyal Partner Hotel, has appointed five seasoned hospitality professionals to its executive team ahead of its upcoming brand transformation.

Winnie Low, formerly director of F&B and operations leader across Pan Pacific, Millennium, InterContinental, Shangri-La, and Ritz-Carlton, joins as director of operations.

From left: Winnie Low, Ng Soo Chuan, and Tom Toh

Ng Soo Chuan, most recently overseeing financial operations at Lexis Suites Penang and Iconic Hotel, is appointed director of finance.

Tom Toh, previously cluster director of human resources at Forest City, Johor Bahru, takes on the role of director of people and culture.

Lee Ai Leng, formerly senior sales and marketing leader at Lexis Suites Penang, joins as director of sales and marketing.

Clarissa Lim, most recently cluster revenue manager for three Shangri-La properties in Penang, is named revenue manager, while Rochesder Hillary, previously involved in Parkroyal Langkawi Resort’s pre-opening, becomes marketing and communications manager.

Business events industry leaders see benefits in collaboration across generations of talents

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The demographic structure of the global workforce is changing as people in Generation Alpha and Generation Beta come into employment, while Baby Boomers exit over the next decade.

With staff comprising several generations, organisation leaders will need to understand and appreciate the different characteristics, strengths and career motivations of each so as to have a cohesive and productive team, opined business industry professionals.

Seasoned business events professionals and young talents discuss how different generations can work together

Speaking at the ICCA Asia Pacific EvolvDestination Forum on August 21 – part of the wider Goyang Destination Week 2025 running from August 20 to 23 – Jittanun Techasarin, director, Convention Department at the Thailand Convention & Exhibition Bureau (TCEB), pointed out that the different characteristics of “senior pros” and the younger generation of staff produce a beneficial blend for organisations.

“Senior pros value stability, have deep experience, respect formal procedures, and prioritise organisational longevity and structured systems. On the other hand, millennials and Gen Zs are tech-savvy, seek rapid feedback and are highly value-driven. They prioritise meaningful work, inclusive cultures, and seek purpose beyond economic rewards,” Jittanun explained.

As such, organisations “must proactively design a workplace environment and professional ecosystem that will attract, include and leverage both established expertise and new possibilities”.

When asked by moderator Mike Williams, acting CEO of GainingEdge if the growing presence of younger staff would speed up displacement of Baby Boomers, Jittanun said their positions are assured as the business events industry values seasoned professionals and the success of the industry is determined by having various talents in the ecosystem.

Panellists on the session, Bridging Generations: Unlocking the Power of Cross-Generational Collaboration, are unanimous that open and respectful communications across generations are crucial for an efficient workplace.

Kyuree Kim, senior project manager, international cooperation division with the Korea MICE Association, shared observations that experienced team members tended to speak out without listening to younger colleagues, who may have “better ideas that would benefit projects”.

“Hence, we (in the middle and upper management) have to learn to listen without judgement,” Kim added.

Kim, who has been with the Korea MICE Association for almost 12 years, said her younger team mates were behind the idea of promoting the annual Korea MICE Expo on social media, a move that had good outcomes.

Ezza Ramli, a young professional with the Kuala Lumpur Convention Centre who won the ICCA Asia Pacific Business Events Youth Challenge 2025’s Young Professionals category, said there are only three members in her office aged under 30, but they are encouraged to speak up at meetings.

She added that younger staff like herself can learn much from seasoned leaders.

Jittanun believes that the generation gap can be closed by strategic communication. TCEB has “intentionally built a culture of camaraderie, where team members feel connected and comfortable working together (like) a family”, she shared, adding that colleagues address older peers as “pi”, which means elder sibling in Thai, and younger ones as “nong”, which means younger sibling. This approach also abides by the Thai cultural concept of kreng jai, which encompasses politeness, self-restraint, and awareness of how one’s actions affect others.

Kenrich Sze, a student of Sunway University who won the Students Challenge, hopes for supportive leadership when he begins his career. “We have lots of ideas, but we are hesitant to share because of hierarchical concerns,” he said.

Williams acknowledged Asia’s strong respect for elders in terms of age or rank, and said this would mean staff deferring to their leaders for all decisions in some companies.

Kim opined that the middle management could be the one to break this “hierarchical” wall by connecting upper management with subordinates. She personally does this by listening to ideas from her younger staff, then picking out the good ones to build a proposal with data and supporting documents that she would use to persuade senior leadership.

Cathay Pacific refreshes flagship lounge at Beijing Capital International Airport

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Cathay Pacific has reopened its flagship lounge at Beijing Capital International Airport as part of its ongoing investment in mainland China. The redesign focuses on a human-centred approach to enhance the lounge experience.

This reopening is part of the airline’s wider lounge enhancement plan in Hong Kong and other destinations, following the reopening of The Bridge at Hong Kong International Airport in May.

The redesigned lounge features new dining areas, private spaces, and an art collection for passengers

In addition to the redesigned Beijing lounge, Cathay Pacific operates an airport lounge at Shanghai Pudong International Airport and a ferry port lounge at the Shekou Cruise Home Port in Shenzhen, its first facility for intermodal travellers.

In Hong Kong, the airline has reopened The Bridge and converted The Deck into an interim First class lounge while The Wing, First is under renovation and scheduled to reopen in 2026, followed by The Wing, Business. Customers may also access The Pier, First and The Pier, Business lounges at the airline’s home hub. Cathay Pacific plans to launch new flagship lounges in Hong Kong and, for the first time, in New York, as part of the Cathay Group’s investment of over HK$100 billion (US$12.8 billion) in aircraft, cabin products, lounges, and digital innovations.

The Beijing lounge is designed to work with its surroundings, using windows and roofing to provide natural light and views while keeping a comfortable temperature. Cherry wood and limestone are used throughout, and the reception has been updated from a counter to a podium format. It is also the first lounge outside Hong Kong to feature Cathay Pacific’s Lounge Ambassadors.

The Main Lounge offers a home-like atmosphere with furniture and lighting arranged for comfort, including private spaces. There are three dining venues: Noodle Bar, Food Hall and Teahouse, which offers Chinese teas brewed to order by the airline’s tea specialists.

The Terrace is a light-filled verandah with Solo Chairs for relaxation. An art collection throughout the lounge includes contemporary calligraphy and drawings on boarding passes by a variety of artists, developed with a curator from Cathay Pacific’s Gallery in the Skies concept.

Cathay Group CEO Ronald Lam said: “The redesigned lounge complements Cathay Pacific’s seven daily return flights between Hong Kong and Beijing this summer, as we strive to offer customers greater choice and convenience – both in the air and on the ground – when they travel with us. We remain committed to providing customers with a seamless and elevated travel experience through our Hong Kong hub.”

ICCA, Goyang, host new round of real-world challenge for young business events students, professionals

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Goyang Destination Week in progress; photo by Karen Yue

The fourth edition of the annual ICCA Asia Pacific Business Events Youth Challenge, an initiative that is supported by ICCA, Goyang City and Goyang Convention & Visitors Bureau this year, is underway this week, with final presentations kicking off this morning at Sono Calm Goyang hotel in South Korea.

The challenge, which comprises both Student and Young Professional categories, is designed to offer participants aged under 30 an opportunity to showcase their creative ideas and understand what is expected in the role of a business events professional in a bidding process, shared Waikin Wong, regional director Asia Pacific at ICCA.

The ICCA Asia Pacific Business Events Youth Challenge is one of several events under the banner of Goyang Destination Week taking place this week; photo by Karen Yue

Wong told TTGmice that the challenge is realistic, as it tests the participants’ ability to meet the requirements and criteria outlined in a client’s bid document or brief. A real business event is selected for the challenge every year, and a theme is identified for the participants to focus on.

For this year’s challenge, participants are required to design the delegate journey for a conference for the International Council for Traditions of Music and Dance.

The Student Category calls for a proposal that addresses potential factors that may cause dissatisfaction for the organiser during the site inspection, sustainability and wellness principles, and more. The Young Professional category calls for a proposal that covers host destination selection, communication plans, potential issues that could dent the delegate experience, and more.

Their proposals are judged by a panel of industry leaders in the region: Penang Convention & Exhibition Bureau’s CEO Ashwin Gunasekeran; MOA:R Co’s chief strategy officer Bona Lee; Thailand Convention and Exhibition Bureau’s director of convention department Jittanun Techasarin; Tourism New Zealand’s special advisor business events Leonie Ashford; Daejeon Tourism Organization’s director Lorraine Han; Kyoto Convention & Visitors Bureau’s director Matsui Yoshiaki; and Talk2 Media and Events’s CEO Matt Pearce.

“The experience will bridge classroom learning with a real-life event organisation process. Participants will have to thoroughly read and digest the bid brief before drawing up their proposal, and be able to flesh out their ideas in front of judges. This is a real world experience that every event professional bidding for an event goes through,” added Wong.

Finalists are awarded with an opportunity to “go on a business trip” to present their proposal to a panel of judges in the event’s host city, and the winning team in each category will be invited to attend the high-profile ICCA Congress.

This year’s ICCA Congress will be held in Porto, Portugal in November.

Wong said the Asia Pacific Business Events Youth Challenge has inspired students to pursue a career in the industry.

Min Arona is one such example. She was one of the participants in the 2023 edition, and had gone on to work on the Goyang International Flower Festival – also known as the International Horticulture Goyang Korea.

“Participation in the Asia Pacific Business Events Youth Challenge allowed me to meet and learn from many peers from around the world, and I realised I enjoyed such interactions very much. The challenge was a positive influence on my decision to build my career in business events,” said Min.

Min is now an exhibition and AI track research student at Hallym University of Graduate Studies.

Kerala plans to establish MICE Promotion Bureau in Kochi

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Kerala Wedding & MICE Conclave; photo by Rohit Kaul

The southern Indian state of Kerala is planning to establish a city-level MICE Promotion Bureau in Kochi to attract more business events.

The Kerala Travel Mart (KTM) Society, a non-profit organisation comprising private industry stakeholders to promote the state, has formally requested the tourism department through a letter to initiate a pilot bureau in Kochi.

Kerala Wedding & MICE Conclave

“We will take the proposal for the city MICE promotion bureau forward after the conclave. A high-level meeting with the tourism minister (P.A. Mohammed Riyas) is planned, where we will pitch the idea. We will also evaluate possible incentives to attract more business events,” Sikha Surendran, director of Kerala Tourism told TTGmice on the sidelines of the Kerala Wedding & MICE Conclave which took place between August 14-16 in Kochi.

Kerala’s interest in forming a city-level MICE Promotion Bureau comes at a time when India’s Ministry of Tourism is encouraging states to establish such entities. The ministry is currently reworking the entire support framework for business events in the country.

“The approach we are taking is that the state must first set up a city-level MICE Promotion Bureau. If the state government identifies a conference it wishes to attract and commits a certain amount of funding towards it, the government of India will match that contribution dollar-for-dollar.”

Suman Billa, additional secretary of tourism, emphasised the need for a unified strategy to attract major conferences to India. He noted that other global cities, including Dubai, Melbourne, and Frankfurt, have found success with similar models.

HorecFex 2025 returns to Danang, puts focus on tech and sustainability

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HorecFex Vietnam 2025 press conference

HorecFex Vietnam, in partnership with the Vietnam Hotel Association and the Ariyana International Convention Centre, has announced the return of HorecFex 2025, an exhibition and forum for innovation in the HORECA (Hotel, Restaurant, and Catering) industry.

Scheduled for August 26-27, 2025, in Da Nang, the event aims to drive sustainable growth and enhance the competitiveness of businesses in Vietnam’s central region.

HorecFex Vietnam 2025 press conference

Following the success of its inaugural 2024 event, which drew over 2,500 attendees, HorecFex 2025 is expected to attract over 3,500 guests. The two-day forum will feature over 80 exhibitors and 55 prominent speakers from Vietnam and abroad.

Forums and workshops will cover subjects from the future of hotels and business events tourism to sustainability certifications and effective F&B business development. A key focus will be on the integration of new technologies, including AI, robotics, and virtual reality, with companies like Microsoft, Oracle, and Meta showcasing their solutions.

The event will also highlight Da Nang’s position as a leading MICE destination, with discussions aimed at helping local businesses optimize operations and keep pace with other Asian destinations. A signature highlight will be the launch of the Vietnam – The World’s Culinary Capital project, a new initiative to promote Vietnamese gastronomy globally.

Evenesis secures funding to expand in three new markets

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Yusno: provide service packages that helps organisers focus on delivering memorable events

Malaysian event technology company, Evenesis, is gearing up to expand its products and services into Singapore, Indonesia, and Saudi Arabia, following a recent funding boost from VentureTECH, a government-established investment firm dedicated to scaling high-potential Malaysian enterprises.

Founder and CEO, Yusno Yunos, revealed that local partners have already been secured in Indonesia and Singapore, with plans to establish local operations in both markets by end 2025.

Yusno: provide service packages that helps organisers focus on delivering memorable events

Once these operations are stabilised, the company will turn its focus to launching a local presence in Riyadh, Saudi Arabia.

Evenesis’ core offering is its end-to-end cloud-based event management software, launched in 2011, which enables event organisers to manage every stage of an event seamlessly.

The platform supports functions such as registration, ticketing and payment processing, attendee tracking, data analytics, and on-site check-in management, providing organisers with an integrated, efficient, and data-driven approach to event execution.

On August 7 at EventXpo 2025, Evenesis unveiled three new AI-powered event solutions designed to personalise and reimagine event engagements.

Social Wall enables event delegates to capture photos, post messages, and have these instantly displayed on a digital canvas, fostering connections and making networking more engaging and effortless.

Next, AI Photobooth enhances photo portraits with AI-generated, themed filters, adding a creative and playful dimension to event mementos. Lastly, Mixed Reality Experience immerses participants in a 360-degree environment that seamlessly blends physical and digital elements, creating highly interactive and memorable experiences.

Yusno shared: “We received lot of interest from the events industry who are keen to customise the Mixed Reality Experience to create unique, high-impact engagement for their audiences.

“Many see our products as a tool not only to enhance the event atmosphere, but also to deliver immersive storytelling, showcase products in more dynamic ways, and provide attendees with memorable, shareable experiences that extend the event’s reach well beyond its physical venue.”

Evenesis will showcase these new solutions also at the Bali Tourism Awards on August 22, and at the AIx Tourism Conference 2025 at Dorsett Grand Subang on September 11.

In Singapore, its partner, Variety Communications, will explore similar opportunities to present and demonstrate Evenesis’ technologies at relevant trade shows, networking events, and industry conferences.

Yusno said: “What differentiates our offerings from many others in the market is our service. We handhold clients through every stage of the event planning and execution process, ensuring they not only get access to cutting-edge technology but also the guidance to maximise its potential.”

IATA World Sustainability Symposium touches down in Hong Kong

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Hosting the event in Hong Kong (pictured) highlights the region's potential as a future hub for SAF

The International Air Transport Association (IATA) will hold its third World Sustainability Symposium (WSS) in Hong Kong on October 21-22, 2025, marking the first time the event has been hosted in Asia.

The symposium, hosted by Cathay Pacific, will convene leaders from aviation, energy, finance, and policy to accelerate the industry’s push for net zero carbon emissions by 2050.

Hosting the event in Hong Kong (pictured) highlights the region’s potential as a future hub for SAF

Willie Walsh, IATA’s director general, said: “We are at a crucial point. Airlines are fully committed to achieving net zero carbon emissions by 2050. But we have not seen sufficient, timely action by policymakers, aerospace manufacturers, oil companies, or fuel producers to support this commitment…”

The event is timed to follow the 42nd ICAO Assembly and precede COP30, aiming to bridge these two global milestones. Discussions will focus on practical solutions to key challenges, including removing hurdles to expanding Sustainable Aviation Fuel (SAF) production, attracting the necessary financing for the estimated US$4.7 trillion cost of decarbonization, integrating new technologies from both established companies and startups, and increasing collaboration across the entire aviation value chain.

The symposium will feature a leadership conversation between Patrick Healy, chair of the Cathay Group, and Willie Walsh to review progress on decarbonisation. Speakers include Jun Ma, chairman of the Hong Kong Green Finance Association; Fabiano Piccino of Kuehne+Nagel; Jouk Boeye of HSBC; Christopher Au of WTW; and Ayesha Choudhury of Infinium.

New Zealand welcomes inaugural TEA SATE Asia-Pacific 2025

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Wētā Workshop Experiences in Wellington

For the first time ever, the Themed Entertainment Association (TEA) is bringing its TEA SATE Asia-Pacific Conference to New Zealand from August 24-29, 2025.

The landmark event is a collaboration with local partners Wētā Workshop and Tātaki Auckland Unlimited (TAU). The conference will take a unique, travelling approach, highlighting many of the country’s most iconic destinations and attractions.

Wētā Workshop Experiences in Wellington

Attendees from over a dozen countries will learn from global leaders and innovators about the state of the industry.

“Our members have wanted to visit and learn from New Zealand for quite some time,” said Melissa Oviedo, CEO of TEA. “By working closely with Tātaki Auckland Unlimited and New Zealand-based member company Wētā Workshop, we are proud to host this exclusive opportunity.”

Kicking off at Auckland’s Sky Tower, the conference will feature experiences at The All Blacks Experience Tour and Wētā Workshop Unleashed in Auckland, The Hobbiton Movie Set in Matamata, and The Museum of New Zealand Te Papa Tongarewa, Wētā Workshop, and The World of WearableArt in Wellington. Other stops include HyperCinema in Auckland and the Roxy Cinema in Wellington.

A key highlight will be an exclusive visit to Wētā Workshop in Wellington, which includes a special dinner at the Wētā Workshop Unleashed experience.

A major draw of the conference is an exclusive preview of the 2024 TEA Global Index report, presented by Entertainment and Cultural Advisors. This annual study provides critical data on worldwide attraction attendance and offers valuable insights into the trends shaping the global leisure and entertainment markets. Attendees will receive an executive summary and key findings before the report’s official public release.

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