Brought to you by IMEX Exhibitions
‘Doing business and powering industry growth sit at the heart of our show’
Global exhibitors announce major launches
The wide variety of suppliers lined up to exhibit span the world and include: Europe – Germany, France, Spain and Croatia; North & South America – Peru along with Boston and Georgia (both of which are increasing their presence); Asia – Hong Kong, Taiwan, Thailand and Malaysia.
Sarawak, the largest of Malaysia’s 13 states, will have its own stand for the first time and will also be joined by the region’s Tourism Minister. Hotel groups Accor, IHG Hotels & Resorts, NH Hotels and Radisson are among the exhibitors expanding their presence along with destinations – Boston, Georgia, Los Cabos and Morocco.
Despite bumpy economic headwinds, demand for in-person events is strong and many parts of the global market have responded with investment in refurbishments, new properties, product innovations, new technologies and enhanced attendee experiences. IMEX Frankfurt will be the stage for several important news announcements including Cairns Convention Centre, which is set to re-open this spring following a major refurbishment and expansion. The Asia Convention Alliance will hold their inaugural event during IMEX while Cvent are among several suppliers presenting new research.
Evergreen meets Human Nature
Education programming centres on IMEX’s 2023 Talking Point – ‘Human Nature’ – which gives attendees the chance to learn and embrace skills such as public speaking, experiential design, emotional intelligence as a leadership skill, focused attention and more. IMEX Frankfurt 2023 also makes allowance for sessions of evergreen interest including contract negotiations, talent acquisition and management, incentive programming and food and beverage planning.
An extensive, free programme of 150 educational and networking events starts with education for specialist audiences the day before the show, on Monday 22 May, followed by six tracks of general learning that run Tuesday to Thursday on the show floor’s Inspiration Hub.
- Technology and innovation: Here attendees can delve into new technologies or learn how to increase their use and variety of technology to enhance, measure and improve their events. At the More than Experience Lab, DRPG and Maritz will offer up-to-the-minute tech-focused, design-thinking sessions.
- Trends and research: Industry-leading organisations and associations – including SITE, EIC, MMGY and AMEX – are set to release new or updated research and offer guidance on what it means for the future of events.
- People and planet: IMEX’s People & Planet Village is home to best practice, activations and advice from those at the forefront of sustainability. Education and discovery sessions include a close look at UN Sustainable Development Goal no 6 – water – plus a panel on which Mariela McIlwraith from Meeting Change examines the future of air travel with aerospace experts.
- Business practices: Planners currently need fresh insights and ideas for navigating change including how to manage inflationary pressures, attract new talent and motivate remote teams. According to Eszter Mattiassich-Aszody from Siemens Healthineers and international crisis leader Thomas Lahnthaler, these leadership and life lessons can come from surprising sources, such as children. Eszter explains: ““It’s interesting to observe the sheer flexibility of their minds….there are no barriers.”
- Experience design: Creating an enduring sense of belonging or engaging a dispersed community ranks high on list for many event planners. In his case study presentation, Brian Allan, founder of Rock Your Business, will reveal what it took to bring together Ukrainian refugee children through his Choral Singing Workshops. To date he has conducted workshops for over 10,000 children to raise funds to open weekend centres around Poland where children can receive musical therapy via choir and music workshops.
- Event marketing: “We live in a neuroscience-based world where understanding the values participants bring to an event can power its success,” says David Allison. Allison will be joined by Google’s Megan Henshall and founder of Storycraft Lab, Naomi Clare, in How to measure and manifest belonging for events ; A collaboration between Valuegraphics and the Google Experience Institute (Xi).
“While doing business and powering industry growth sit at the heart of our forthcoming show, IMEX Frankfurt is designed to deliver an enriching, broad experience that ripples further than the eye can see. We recognise that creating experiences, not events, is more important than ever and that people in our global industry also want to feel connected, revived and re-inspired. We’re happy to lead the way and play our part,” sums up Carina Bauer, CEO of the IMEX Group.
IMEX Frankfurt evolves every year, and this latest edition is no exception. This time around, however, attendees can expect a few surprises – the IMEX Group is set for change, with details to be revealed onsite.
For further information, please visit www.imex-frankfurt.com
















In his new role, he will oversee the operations of both properties, comprising a total of 512 rooms, seven restaurants and nine meeting rooms.










Event brief
Kuala Lumpur-based DMC, Universal Holidays Travel and Tourism, planned and executed an incentive travel programme to Langkawi and Kuala Lumpur for 250 qualifiers of a manufacturing company from Pakistan. The trip, held from January 26 to February 2, coincided with the Chinese New Year festive season in Malaysia, which also happened to be a peak travel season for both domestic and international travel.
Event highlights
Delegates connected at Kuala Lumpur International Airport Terminal 1 on a domestic flight to Langkawi. There, they spent three days, enjoying nature-based attractions such as a private guided tour of the mangroves and a cable car ride from the foothill of the Machinchang mountain to the Top Station, 708m above sea level.
On their third day, delegates participated in water sports on Chenang Beach. A private session was arranged with local operators so that delegates could enjoy parasailing and riding a jet ski.
Zahira Tahir, founder and CEO, Universal Holidays Travel and Tourism, said for many delegates, it was their first time parasailing or jet skiing.
Universal Holidays erected a marquee on the public beach where delegates could rest and hide from the blazing sun.
Next stop, Kuala Lumpur, where delegates visited the KL Tower Observation Deck for an aerial view of the city and surroundings, and the famous Petronas Twin Towers. They also went on a city tour and spent half a day enjoying the rides and thrills at Sunway Lagoon Theme Park.
One of the activity highlights was a private race at Sepang International Go-Kart circuit. It was the attraction’s first private race for an international corporate group. The full-day event included prize presentation and an on-site lunch.
As a grand finale, the group was hosted to a gala dinner with live musical performances at JW Marriott Hotel Kuala Lumpur a day prior to departure.
Challenges
Securing seats for 250 people to fly from Kuala Lumpur to Langkawi during the domestic travel peak season was a challenge. The group had to be split up, flying on three different airlines.
Sourcing for restaurants in Langkawi large enough to accommodate everyone was another challenge. Options were further limited as some of the large restaurants were closed for holidays, while others in operation had manpower constraints.
Universal Holidays eventually persuaded a few large restaurants to reopen just for the group. This came at a higher cost, as the restaurants had to pay extra for labour.
Zahira recalled that restaurants in Langkawi also relied on the mainland for vegetables, meat and even canned drinks in large quantities. She shared: “At the last minute, I wanted to change a chicken dish to mutton, but the restaurant manager said this could not be done as they would need more time to source for the meat from mainland Kedah.”
Event Incentive travel for a manufacturing company from Karachi
Organiser Universal Holidays Travel and Tourism
Destinations Langkawi and Kuala Lumpur
Dates January 26 to February 2
Attendance 250