Asia/Singapore Tuesday, 21st April 2026
Page 480

Yokohama’s hybrid approach sets standards for MICE safety

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Yokohama's iconic view, Yokohama skyline

The health of participants was of the utmost importance, yet the situation did permit PACIFICO Yokohama to create an inclusive hybrid environment that brought together in-person and online participants.

Safety first


Hosting a major international event during a global health crisis posed a range of new problems to the challenges already associated with such an important occasion. The health and well-being of all the participants and staff was the top priority and PACIFICO Yokohama was swift to pioneer advanced safety measures to ensure that the venue was in compliance with government and industry protocols.

In collaboration with local health experts, additional protocols were devised specifically for Yokohama and the venue, including a contact tracing system via a smartphone app and the use of a QR code registration system to minimise contact.

Other measures included temperature screening, enforcement of social distancing, the provision of hand sanitiser throughout the facility, effective ventilation, advanced cleaning protocols and contingency planning.

The most challenging component surrounded networking and social events as well as meal times – which are also arguably the most important part of this kind of event. The utmost care was taken during coffee breaks and at meals, with individual meals served in “bento” boxes and cookies individually wrapped. Participants were given plenty of space and invited to not speak during the meal but only after finishing and putting a mask on.

An emergency plan was put in place that involved the prefectural health authorities – but the preparation and precautions proved effective as there were no reports of any participants being taken ill.

PACIFICO certification


The PACIFICO Yokohama complex has gone through the rigorous process required for GBAC STAR accreditation, a performance-based validation benchmark for the cleanliness of facilities created by the Global Biorisk Advisory Council. Certification ensures that protocols across 20 different areas are being effectively implemented and, as well as covering best-practices for cleaning and disinfection, provides a framework for leadership, strategy, planning, accountability and documentation.

Facilities and features


Already recognised as one of the top convention centres in the Asia-Pacific region, with more than 90 meeting rooms and 144,700m2 of floor space, PACIFICO Yokohama is also at the very heart of the historic, cosmopolitan and friendly port city that has been the gateway to Japan for more than a century.

Yokohama has nearly 100 hotels with more than 18,000 guest rooms across all budgets, with the convention centre within easy walking distance of many of the city’s hotels and its must-see attractions, including shops, restaurants, museums, art galleries, waterfront spaces and sporting and nightlife venues.

Unique venue, unique entertainment


Mindful of the need for an outdoor venue with plenty of space, but also the participants’ desire to communicate with colleagues and enjoy a meal and entertainment, the organisers’ solution was to secure the services of the Nippon Maru Memorial Park. The facility is alongside the stunningly preserved former Japanese sail training vessel, which is permanently docked at what was once a Mitsubishi shipyard but is now, due to the rapid development of Yokohama, surrounded by skyscrapers.

Originally launched in 1930, the ship survived a world war, trained 11,500 cadets and sailed the equivalent of more than 45 times around the Earth. Retired in 1984, the sailing ship has never before the focus for such an event, but there are high hopes that it will serve as a unique venue again in the future.

The organisers ensured that participants had ample space for distancing and see-through dividers were positioned on tables. Tents set up on the dockside were well ventilated but also heated to keep guests comfortably warm.

Traditional Japanese cuisine was served in individual bento boxes, including sustainably sourced seafood, while the lively dinner show was provided by the Yokohama Sisters.

“After all these months of the industry being at a total standstill, we were able to have this beautiful social event – it felt like clouds of darkness and depression were lifted,” said Keiko Nishimoto, deputy chair of the ICCA and treasurer of the Asia-Pacific chapter.

“For the first time in months, I could look around and see this event and I thought – we can do this! It’s possible.”

Commitment to sustainability


The summit also pioneered sustainability measures, becoming the very first associations meeting to purchase offset credits under the Yokohama Blue Carbon Offset System. Established by the city, the scheme offsets carbon emissions through funding initiatives linked to the ocean, such as planting seagrass that absorbs CO2 and supports a sustainable harvest.

Under the scheme, five Euros from every delegate’s registration fee was set aside to offset the carbon footprint of the event.

For more information on Yokohama and ideas on how you can elevate your next business event in the city, visit business.yokohamajapan.com, write to mice@ycvb.or.jp or call (81 45) 221 2111

Forging forward in unity and through local events

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Brought to you by Business Events Sarawak

Morning sun lights up the landscape in Kuching, the capital of the state of Sarawak

Against a backdrop of a global business events industry disruption, Sarawak’s industry stakeholders have persevered in maintaining the destination’s presence in the mind of event owners and planners. Business Events Sarawak’s (BESarawak) most prominent move last year was to speak to the hearts of industry partners through the Business Events Build Stronger Communities campaign, which sought to spread messages of hope and positivity across the stricken industry. Through this campaign, yet another was borne – Tribe Legacy Sarawak and the related hashtag #TRIBESPIRIT spun out to bring industry players together.

Positive branding was paired with subvention and other necessary support to enable the development of in-person and hybrid events in a challenging landscape. Three incentive packages were offered for events of varying sizes as well as inaugural editions.

These efforts are paying off, with the Malaysian state raking in 95 confirmed business events in 2020 – an undeniably challenging year for the travel, tourism and business events industry. Most of these events are set to take place from 4Q2021, and are estimated to attract at least RM112.9 million (US$27.6 million) in direct delegate expenditure, RM12.5 million in tax revenue, and create approximately 16,346 jobs in Sarawak.

Big picture developments
BESarawak has mapped out seven strategies that will guide the business events community out of the current crisis and into a brighter future. These include intensified destination marketing; domestic and international business development; capacity building; destination development; industry digitalisation; fortified stakeholder collaboration; and increased financial support for business events.

Support never ends
Maintaining its collaborative stance to ensure a strong recovery for the state’s business events industry, BESarawak has devised programmes to provide event planners with extra support, future-proof local industry partners, and align business event goals with government aspirations.

A highlight this year is the roll-out of incentive packages in March to ease event execution in a post-pandemic environment. Building multisensory delegate experiences as well as health and safety measures into programmes of tomorrow will be a breeze with new financial support.

The two-pronged Tribe Homegrown Incentivised Package is designed to support Sarawak-based associations and corporate organisations, and cultivate a crop of quality home-grown business events.

The Convention Category, a collaboration between the Ministry of Tourism, Arts & Culture Sarawak and BESarawak, works to advance the local tourism, arts and culture scene through home-grown association meetings. On the other hand, the Corporate Meetings & Corporate Incentives Category is designed to encourage corporate organisations and destination management companies, travel agents and incentive houses, among other subsectors, to organise and host business events.

Further assistance from BESarawak will come in the form of the Tribe Collaborate Incentivised Package to help Sarawak-based industry partners boost their event advertising, marketing and promotional activities and to leverage digital marketing solutions.

A health and safety promise
Understanding that health and safety are more than ever a priority for everyone, Sarawak has enforced strict measures at every event, such as compulsory temperature checks, visitor check-ins, food safety measures, reduced visitor touch points, and daily surface cleaning. On its part, BESarawak provides Delegate Wellness Packs as an additional form of health and safety assurance for in-person attendees.

Miri in northern Sarawak provides a sweet escape into nature for meeting attendees, with its star draws being diving among coral reefs, trekking in UNESCO World Heritage Site Mulu National Park and many more

Powering up a talented support structure
Sarawak’s successful move towards the future of digital events is facilitated by a proactive community of industry partners who are fast to adapt and apply event technology into hybrid event models. Many have also committed to fortifying their skillsets and elevate the promise of professional guidance for clients.

Altogether, these new initiatives will set Sarawak on course to achieving her 2021 target of 60 secured business events that will drive RM179.2 million in total economic impact and generate 14,224 new job placements.

Benefits of these events could be extended with the help of the Business Events Sarawak Legacy Initiative, a critical tool recognised and supported by the International Congress & Convention Association for establishing a lasting positive impact on the business events industry and society at large.

To apply for Tribe Homegrown (Convention Category), contact Donny Tan; Tribe Homegrown (Corporate Meetings & Corporate Incentives Category), Crystal Phang; for Tribe Collaborate, Jason Tan.

 

AMEX GBT teams up with Shell on sustainable fuel push

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This collaboration will help drive transformation of the aviation and corporate travel sector, support a net-zero emissions future and deliver a new solution to customers in support of their own energy transition and carbon reduction ambitions

American Express Global Business Travel (GBT) and Shell Aviation have collaborated on a plan to increase the supply and use of sustainable aviation fuel (SAF), and accelerate the aviation industry’s pathway towards net-zero emissions (NZE).

This collaboration combines the buying power of airlines and GBT’s corporate business travel customers at scale to drive a step change in production and usage of SAF. This, in turn, would enable airlines and corporations to make progress towards long-term emissions targets.

This collaboration will support a net-zero emissions future and deliver a new solution to customers in support of their own energy transition and carbon reduction ambitions

For many companies, a return to flying for essential business travel is a crucial driver of economic growth. However, options to reduce air travel emissions, in line with wider net-zero emissions targets, are currently limited. Lower or zero-carbon technologies such as hydrogen and electric flight are unlikely to impact at scale until mid-century.

This leaves SAF as the only viable, in-sector, option for reducing emissions in the short- to medium-term. SAF can be made from a variety of feedstocks and a number of different technology pathways. Compared with conventional jet fuel derived from fossil fuels, SAF has the potential to cut lifecycle emissions from aviation by up to 80 per cent. However, today it represents less than 0.1% per cent of aviation fuel used and is produced using one technology type.

Anna Mascolo, president, Shell Aviation, said: “We want to help decarbonise the aviation sector and believe this collaboration could deliver new solutions for our customers to reach net-zero emissions. SAF has incredible potential to drive the decarbonisation of aviation. Even if all publicly announced projects today actually materialise, SAF would still account for just one per cent of the jet fuel market by 2030.

“If the aviation sector wants more SAF by 2025, significant new investments are needed today. This collaboration with GBT aims to create the environment that supports new investment in SAF production and new technologies.”

GBT’s chief executive Paul Abbott added: “Our approach with Shell could provide a turnkey solution for corporations working towards net-zero emissions. We believe aggregating corporate and airline demand is the most efficient way to drive the volume of investment needed to bring change at scale. By working with Shell, we aim to enable corporations and airlines to plot a course towards their own emissions targets, while acting as climate leaders and creating real change.”

Photo of the day: Meeting planners get a taste of Cairns & Great Barrier Reef

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This Mossman Gorge tour takes visitors on a guided walk along private, gentle tracks, visiting special places and culturally significant sites, past traditional bark shelters and over meandering cool rainforest streams.

The new-look event BE Immersed: Cairns & Great Barrier Reef, evolved from the Sell TNQ educational programme, was held earlier this month.

Nineteen Australian meeting planners, including two media delegates, were immersed in the region undertaking a four-day programme in Cairns and Port Douglas.

The Mossman Gorge tour takes visitors on a guided walk along private tracks to visit culturally significant sites

On Day 1, the group toured the newly refurbished Cairns Convention Centre, nearby hotels and offsite venues and participated in one-on-one appointments with Cairns suppliers before dining under the stars overlooking the marina.

Day 2 started with an aquarium breakfast, hotel site inspections, and soaring above the rainforest canopy aboard a cableway. Drinks during the golden hour of the sun setting in the middle of cane field and dinner in the middle of a disused World War II naval oil storage tank impressed. The evening event saw fire dancers lighting up the sugar cane, silk aerialists performing from the rafters above, and the soulful tunes of AustraNesia telling the stories of their Torres Strait Islander and South Pacific members.

The group then journeyed north on Day 3, met with Port Douglas suppliers and explored business events venues. They also got to hang out with the local wildlife and go for a Dreamtime Walk at Mossman Gorge.

ICCA’s reinvented statistics report addresses industry challenges

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The report further insights in what the year 2020 has brought the associations meetings industry

Due to the pandemic, the International Congress and Convention Association (ICCA) has had to reinvent how they assess and present the 2020 ICCA Statistics Report on the association meetings market.

This latest iteration of the report reflects the changing needs of the industry. It provides a more accurate representation of the impact of the Covid-19 pandemic on association meetings globally. Furthermore, it is an enhanced tool for guiding the industry out of the current crisis and into an altered, but stronger future.

The report offers further insights in what the year 2020 has brought the associations meetings industry

The 2020 ICCA Statistics Report consists of meetings that were supposed to take place in 2020 and indicate what became of the meetings. The report includes an analysis on the economic impact of meetings in 2020 compared to 2019, revenue loss, and several additional key parameters. New categories have been added to represent the full spectrum of solutions that event planners implemented in 2020; such as virtual and hybrid meetings, postponement, cancellation, and relocation.

Key findings include:

  • While 44% of meetings were postponed in 2020, the vast majority of those meetings remained loyal to the original destination.
  • Virtual and hybrid meetings have helped associations attract bigger audiences in 2020, compared to face-to-face meetings in previous years.
  • Analysis of the economic impact of Covid-19 (total expenditure 2019 vs. 2020) indicates the industry’s strong desire to return to face-to-face meetings. However, in the future, meetings are likely to include elements and best practices from virtual and hybrid events.

ICCA CEO Senthil Gopinath said in a statement: “The 2020 ICCA Statistics Report not only provides a closer look at what was, (but it also) gives a clearer view of what is ahead. It reveals many positive developments that can guide top-level decision-makers within associations, sectors, and local governments. Above all, this report captures the incredible resilience of our community. We at ICCA World steadfastly believe that the global association meetings industry is entering a brighter, stronger future.”

The report can be downloaded here.

Airlines need to modify their business models pending corporate travel return

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A business class seat onboard an Emirates B777 plane

Business travel will bounce back, but in the interim, airlines need to be adaptable to fill first-class cabins, advises Emirates president Tim Clark.

Speaking at the virtual Arabian Travel Market, Clark rebuked claims that the business travel segment will fail to rebound due to the virtual conferences and Zoom meetings that have dominated in the past year.

A business class seat onboard an Emirates B777 plane

He elaborated: “You can’t get to know someone over Zoom. You can’t understand them or have that tactile human interaction that comes with MICE business. This human aspect is still as important as it was back in the 50s and 60s.”

The evidence, he said, can be seen in the mid-90s when the digital era came of age and the airline industry predicted a slump in business travel. “We got video conferencing and thought that would change everything (but) look what happened. We absolutely rocketed.”

While Clark remains confident business travel will return to pre-covid levels, he predicts it will take time. Meanwhile, the airline industry needs to be adaptable to keep its business class quota full.

During 9/11 and the 2008/09 financial crisis – when the corporate segment temporarily disappeared from travel – prices tumbled, which made business class seats affordable to a portion of leisure travellers which promptly filled them.

Clark said: “We saw that price points fell and the cabins filled up. (This is one way how) the airline community needs to be able to adjust to the changing nature of the market in the short-term.”

In addition, introducing more premium economy seats and measures that make business class flying more affordable is key to keeping the segment afloat.

Prior to the pandemic, Emirates trialled “unbundling” business class packages on select routes, where travellers could choose from an a la carte menu of business travel perks depending on their budget and needs.

As such, the airline will be rolling this initiative out this year, and this will “make business class more accessible”.

Victorian operators take impacts of fourth Covid lockdown on the chin

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Melbourne's iconic Federation Square quiet and empty during lockdown

Victoria is in the midst of its fourth Covid lockdown, putting the brakes on the momentum that was seeing healthy bookings return for corporate events in the state.

The state government announced a strict seven-day circuit breaker that started at midnight last Thursday in response to a growing number of Covid cases. Rules reintroduced include a five-kilometre limit for essential goods shopping and exercise, no public gatherings, closure of hotels and restaurants restricted to takeaway services.

Melbourne’s iconic Federation Square quiet and empty during lockdown

It’s expected that A$1 billion (US$772,790) in economic activity will be lost over this period. But convention bureau manager at Business Events Geelong, Mark Day, believes industry operators will take the difficult development in their stride.

“Lockdowns are hard on the meetings and events industry but our operators are now experts at mitigating these issues having dealt with this four times already,” Day, who is also chair of Business Events Victoria, told TTGmice.

“Understandably, business events enquiries have slowed in the last 24 hours due to uncertainty surrounding the latest lockdowns. With tour operators, restaurants and venues now facing yet another setback, it is more important than ever that we band together as an industry and support these local businesses, many of which are family-owned and operated,” he continued.

Prior to the latest lockdown, venues in regional Victoria were seeing bookings return in healthy numbers, although group sizes were smaller and had much shorter lead times of two to three weeks rather than months. But that’s not all that has changed.

“What we’re seeing is that although traditionally, most of our operators have been really good at working together, the pandemic has resulted in a lot more camaraderie between them. They’re working with us really closely to sell or pitch the destination, and packaging their offerings (together). Those wins are also being counted as wins to the region,” Day observed.

Day also said that while the latest lockdowns are difficult, they are important for Victorians to do “hard and fast”, to stop any further spread of Covid in the state.

Port enables remote event connections

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When the pandemic triggered unprecedented border closures across the world, entrepreneur and frequent flyer Philip Man suddenly found himself unable to freely travel anywhere.

That lack of freedom to travel led the digital nomad to set up remote travel platform Port at the height of the pandemic in April 2020. Alongside co-founder and CTO, William Sjahrial, Man came up with the idea of having people around the world show homebound travellers their local places through a video call. “We were working remotely, so we thought, ‘Can we travel remotely?’ That’s how we started,” recalled Man, co-founder and CEO of the company.

Port allows clients to control the actions of their proxy at trade events, through instructions to the guide

The Singapore-based start-up connects individual professionals and businesses with personal guides from around the world to give them remote tours of tradeshows and exhibitions through live video calls. The client can issue instructions to the guide, and control the camera remotely, taking and saving photos along the way.

Besides being an avenue to gain global market insights, the platform also avails users of an efficient, cost-effective way to meet new business partners and access events remotely.

“Before Port, when you think about international business travel, you either go and spend a few thousand dollars or you don’t go and spend nothing. With Port, we are offering an in-between solution for a few hundred dollars, and it will open up completely new possibilities for people to visit and explore places around the world easily and affordably,” Man said.

“Depending on where you are video-calling into, we also offer guided exhibition tours and interpretation as well, pre-selecting for you the companies that are relevant to you.”

Man believes that Port allows users more efficient use of their time.

A remote visit to a tradeshow with a personal bilingual guide via Port typically charges between US$60 and US$90 per hour, depending on location and guide expertise. The company also works directly with event organisers and venue owners to enable locations to be remotely visited, with customised prices.

Man: Port has served over 1,200 paid users on its remote tours and remote event visits

Man stressed that Port is not designed to replace actual travel and in-person event attendance, but rather, to be a supplement to existing travels.

“Port is not for deep business conversations, but rather, for introductions and connections (at tradeshows and exhibitions),” he said.

Noting how 78 per cent of Port’s trial users say that they would not have gone to that event even if there was no pandemic, Man said that the platform allows business travellers to “reach places that previously were not economically justifiable to go”.

He cited a case study of two buyers from the UK who remotely visited the AI Expo Korea via Port. “In their session, they saw 80 booths, spoke to 12 companies, and had follow-up meetings with three of them. Total cost: two hours and US$120. Now, compare that to the time and cost of two people flying to South Korea for two days and having an interpreter on-site,” he said. “Port costs a fraction of that in time and money.”

Currently, Port is targeting English-speaking countries inbound to South Korea, Taiwan and Dubai – locations where in-person tradeshows are still happening amid the pandemic. The company plans to expand to North American and European cities later this year as “those are big tradeshow markets” said Man, adding that China will follow next year.

To date, Port has served over 1,200 paid users on its remote tours and remote event visits.

To grow its customer base, Port focuses on B2B2C models where it helps events or venues to be remote-visit enabled, so they can lower the bar to visit and tap into a larger audience for their event.

“We provide the entire back office infrastructure to them to make that happen, from booking and video conferencing software to feedback and analysis. Using this B2B2C model will help us reach the end-user,” said Man.

In April, Port secured a pre-seed investment from Japan travel agency H.I.S. Group, a six-figure sum which Man said will go towards “growing the team and product development”.

While the company is currently focused on the business events industry, with offerings in tradeshows and fairs, there are plans to expand its offerings to include corporate site visits, educational field trips, product and workplace inspections, and more.

Post-pandemic, the Port platform will continue to maintain its relevance, said Man. “Once face-to-face events resume, our inventory of locations and events will grow, and our platform will become even more valuable to our users,” he elaborated. “And the great thing is, we will have a generation who has been trained for 18 to 24 months on doing everything through video calls, from meetings and teambuilding to yoga classes and event and location visits.”

TTG Conversations: Five questions with Maria Anthonette C Velasco-Allones, Tourism Promotions Board

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The Philippine Tourism Promotions Board (TPB) has found itself having to be more agile and creative in the way it markets the destination and motivates local tourism partners throughout the Covid-19 pandemic, especially as the country weaves through waves of community quarantine requirements implemented by the government, noted Maria Anthonette C Velasco-Allones, chief operating officer.

In this new episode of TTG Conversations: Five Questions video series, Velasco-Allones sheds light on the new responsibilities TPB has to take on to uplift the local tourism industry, bankable tourism products that will facilitate the destination’s tourism recovery, and infrastructure developments that are paving the way to a brighter future for the Philippines’ business events industry.

Frasers Hospitality enlarges footprint in China

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Fraser Residence Chengdu's occupancy rates hit a year-to-date high of 90 per cent

Frasers Hospitality, a member of Frasers Property Group, will be adding seven more properties to its portfolio in China over the next four years.

The properties will be located in first- and second-tier cities and are Modena by Fraser Nanjing; Fraser Residence Nanjing; Fraser Suites Pazhou, Guangzhou; Fraser Residence Shenzhen; Fraser Residence Tianjin; Fraser Place Chengdu; and Fraser Residence Chongqing.

Fraser Residence Chengdu’s occupancy rates hit a year-to-date high of 90 per cent

Frasers Hospitality currently operates 12 properties across 12 key gateway cities. The new signings will bring its total inventory in the country to over 4,500 keys.

“Despite the global economic slowdown caused by the COVID-19 pandemic, China remains the world’s second-largest economy and one of the most-watched inbound and outbound tourist markets.

“Our growth plans in the market are backed by the significant business potential we’re observing in China, which has remained steadfast amid the challenges brought about by Covid-19. China was the only major economy in the world to have expanded in 2020, registering a 2.3 per cent5 GDP growth, and is expected to continue on this upward trajectory in the coming years,” said Mark Chan, chief operating officer of Frasers Hospitality, in a statement.

With international travel halted, Chinese travellers have turned to domestic excursions to satisfy pent-up demand. During the recent Labour Day Holiday in early May, the country reported 230 million domestic trips, up three per cent from pre-pandemic figures.

“Despite the current challenges, our properties in China have remained resilient as they are fuelled by a strong base of long-stay corporate guests. At the same time, demand for our serviced apartments also appeal to shorter-term guests who are showing a preference for larger personal spaces and privacy,” said Chew Hang Song, senior vice president, head of operations – North Asia at Frasers Hospitality.

The company’s most recent opening in June 2020, Fraser Residence Chengdu, has had occupancy rates hitting a year-to-date high of 90 per cent.

The group’s current portfolio in China also includes properties across Beijing, Changsha, Chengdu, Dalian, Guangzhou, Shanghai, Shenzhen, Tianjin, Wuhan, and Wuxi. The new openings bring the hospitality provider’s global portfolio to more than 120 properties in over 70 cities worldwide.

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