Asia/Singapore Tuesday, 23rd December 2025
Page 53

North Phuket hotels unite to elevate region’s MICE potential

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Decision-makers from hotels in northern Phuket meet

A consortium of hotels in north Phuket has come together under a new private-sector initiative to reposition the region as a compelling destination for corporate groups.

Led by The Slate and involving up to 20 hotels, the campaign was sparked during a leadership luncheon in Bangkok earlier this year, where Jeff Fongmool, founder and CEO of MICE Magnet Asia, proposed the creation of a unified identity for north Phuket.

Decision-makers from hotels in northern Phuket meet

Drawing on his DMC expertise, he presented fresh ideas around community-focused tourism and off-property experiences, highlighting the area’s natural assets and connectivity. The proposal resonated strongly with local hoteliers, which ultimately led to the creation of the Above & Beyond slogan – an expression both of the region’s location and its elevated vision for tourism.

“When Jeff told us we should talk more about the north of Phuket, it really sparked something,” said Claude Sauter, general manager of The Slate.

“When we launched the idea, people were very curious. About 90 per cent of the hotels we invited to the first meeting (on June 5) showed up – general managers who are usually too busy made time because they saw the potential,” he said.

Stretching from Naithon and Nai Yang to Mai Khao, Phuket’s north boasts luxury and independent hotels, marinas, golf courses, and national parks – many just five to 10 minutes drive from Phuket International Airport.

“We used to avoid saying we were close to the airport, fearing people would think of noise. But for MICE organisers, that proximity is now a real advantage,” Sauter said.

The campaign is not limited to hotels – even Bumrungrad International Hospital, which is building a facility in the north, has joined in early discussions.

“It is not just about hotels – it is about creating a destination. That includes healthcare, marinas, and community tourism – particularly with two to three local communities that have emerged as strong players in the north,” he explained.

Moreover, Sauter highlighted there has been an increased interest in local experiences such as growing rubber trees, visiting pineapple farms or planting rice.

Moving forward, the group plans to approach the Thailand Convention and Exhibition Bureau (TCEB)’s and private sector consortiums such as Thailand Incentive and Convention Association to build on the campaign.

“It aligns well with TCEB’s strategy to segment Phuket into distinct zones,” said Sauter. He was referring to the new “Anatomy of Phuket” approach publicised by the government earlier this year which splits the island into four districts with unique selling points. These selling points Sauter noted, will help planners “make it easier to understand its possibilities as a destination”.

The North Phuket campaign – for which a website has already been launched – will roll out a series of strategic marketing efforts designed to amplify the region’s appeal to event planners and corporate travellers.

These include fam trips for event organisers and media, hyper-local storytelling through short-form video content, a micro-publication focused on community, culture and sustainability, and a mobile-first digital campaign aligned with current booking behaviours.

Digitalisation, AI will help control corporate travel costs: SAP Concur

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A screenshot of the Concur Travel platform

Driven by rising inflation and the uncertainty of the broader economic climate, corporate travel managers across Asia-Pacific region are intensely focused on stringent cost control.

Jonty Monopoli, senior director of product marketing for Asia Pacific and Greater China at SAP Concur, told TTGmice: “In a survey done in late November 2024, 77 per cent of travel managers had cost control and cost management as a priority for this year (2025).”

A screenshot from the Concur Travel platform

Although the direct impact of tariffs on corporate travel is difficult to quantify – Charlie Sultan, president of Concur Travel at SAP Concur, noted that the broader economic landscape necessitates a proactive approach to spending.

He elaborated: “Corporate travel managers can use automation to help reduce their cost. For example, (the implementation of) pre-trip approvals that incorporate policies earlier will help them reduce their costs.”

Sultan also referenced a global study that revealed a 26 per cent improvement in cost management for customers utilising SAP Concur’s travel and expense tool, where the solution leverages AI to create a pre-trip approval estimate that companies can use.

This AI-powered tool can predict the approximate cost of a business trip based on corporate preferences, negotiated discounts, policy, and past booking behaviour, enabling managers to approve or adjust plans before any money is spent. This shifts cost control to an earlier stage, preventing unexpected expenditures.

SAP Concur’s investment in AI extends beyond pre-approvals. The ExpenseIt tool, which parses receipt data from photos, is one such investment.

“We’ve turbocharged the use of generative AI. The system can now accurately capture hotel folio details by about 90 per cent, saving travellers approximately 93 per cent of the time it would take to manually enter such information,” Sultan shared.

Monopoli added that automation not only enhances productivity by freeing up personnel from tedious tasks like processing expense reports, but also meets the expectations of a digitally-savvy workforce accustomed to easy, efficient personal planning tools.

On a quest to constantly improve efficiency, SAP Concur’s new travel product, for instance, has seen 180 enhancements in the five months of the year alone, emphasising self-service and mobile capabilities, Sultan told TTGmice. This allows travellers to manage their bookings and changes directly within the app, reducing reliance on intermediaries and saving time.

Looking ahead, SAP Concur will be part of a broader vision for a unified SAP Business Suite. This ecosystem aims to integrate travel and expense data with other critical business functions like procurement (Ariba) and external workforce management (Fieldglass), Sultan said.

He pointed out that the company is working on “one login to all systems” to enable corporate travel managers to have deeper insights into spending patterns, and identify further opportunities for cost optimisation across the enterprise.

Hong Kong hosts global stem cell summit, reinforces importance of ambassadors

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ISSCR 2025 Annual Meeting

Hong Kong recently hosted the International Society for Stem Cell Research (ISSCR) 2025 Annual Meeting, marking its return to the city after a 13-year hiatus.

The four-day international convention in stem cell research and regenerative medicine at the Hong Kong Convention and Exhibition Centre drew over 2,400 leading researchers and experts from 58 countries and regions.

ISSCR 2025 Annual Meeting

Throughout the summit, delegates engaged in discussions spanning a wide array of topics within the field of regenerative medicine. Key areas of focus included cutting-edge advances in cell therapies, fundamental discoveries pushing the boundaries of scientific knowledge, and deeper insights into understanding complex disease processes.

The successful bid to bring the prestigious ISSCR Annual Meeting to Hong Kong was a collaborative effort spearheaded by the Hong Kong Tourism Board (HKTB). The HKTB worked in close partnership with dedicated Hong Kong Convention Ambassadors from three of the city’s prominent local universities: The University of Hong Kong, the Chinese University of Hong Kong, and the Hong Kong University of Science and Technology.

The Hong Kong Convention Ambassadors programme, a key strategy of the HKTB since its 2020 establishment, has grown to a record 180 members (a 30 per cent increase from last term). These ambassadors, drawn from political, business, and academic sectors, as well as eight local universities, chambers of commerce, and various professional bodies, leverage their networks and influence to attract and facilitate major conventions.

So far, HKTB has facilitated 76 international conventions to be held in Hong Kong between 2025 and 2027, with an estimated attendance of over 180,000 delegate arrivals. Among these conventions, 27 events are contributed to the Convention Ambassadors’ efforts, such as the ISSCR 2025 Annual Meeting. Some of the events will also be held in Hong Kong for the first time, such as the IEEE Electron Devices Technology and Manufacturing Conference in March 2025, Routes World 2025 in September, and World Cancer Congress 2026.

BCEC celebrates 30 years of bringing people together

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BCEC celebrated its 30th birthday with a gala dinner held in the Centre’s Plaza Ballroom

The Brisbane Convention & Exhibition Centre (BCEC), an ASM Global-managed venue, has welcomed 21.6 million guests through its doors over 30 years.

In total, BCEC has delivered 26,082 events for Brisbane since its opening, generating A$6.3 billion (US$4.1 billion) in economic benefit for the State, sharing knowledge and showcasing Queensland’s achievements internationally.

BCEC celebrated its 30th birthday with a gala dinner held in the Centre’s Plaza Ballroom

BCEC opened on Queensland Day 1995, helping to fulfil the post Expo ’88 legacy, supporting the development of the South Bank precinct and continuing to attract hundreds of thousands of visitors, replicating its economic benefit on a permanent basis.

Thirty years of continuous and successful operation is an impressive achievement for any organisation and is the result of a close and cohesive team. Bob O’Keeffe, former general manager and now the Centre’s CEO, and Kym Guesdon, the current BCEC general manager, have both been with the Centre since day one, testament to the venue’s strong workplace culture.

“From the very beginning, our vision was to create a centre that would drive growth, spark ideas, and put Brisbane on the world stage. Thirty years on, I’m incredibly proud of what we’ve achieved together as BCEC stands as a powerful symbol of that vision, continuing to create opportunity and shape the future of our State,” said O’Keeffe.

As the Centre celebrates this major milestone, Guesdon says the focus is firmly on the future.

“Our 30 years of continued success has laid the foundations for an even brighter future.

“We remain committed to creating meaningful economic and social impacts for our city through strategic partnerships and we have been working closely through our Advocates program and with the Queensland Government and our universities on areas critical for research and innovation.

“While attracting international conventions can be difficult, I believe it is an indicator of the level of innovation that is taking place in the city,” she stated.

Further announcements are planned throughout the year on legacy and other initiatives that celebrate the Centre’s valued community, cultural projects and industry collaboration.

Malaysia Airlines offers enhanced business class fares across global network

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Malaysia Airlines rolls out global Business Class fares with new A330neo offering

Malaysia Airlines has launched a global campaign, Time for Premium Escapades, offering Business Class fares on international routes. The campaign runs from June 6 to 19, 2025, for travel between June 6, 2025, and May 31, 2026. It includes destinations across Asia, Australia, Europe and other regions.

For departures from Taiwan, return Business Class fares begin at TW$18,979 (US$580). Passengers flying in Business Class have access to fast-track services, Malaysia Airlines’s Golden Lounge, and private airport transfers at Kuala Lumpur International Airport Terminal 1, through a partnership with Mercedes Benz.

Malaysia Airlines rolls out global Business Class fares with new A330neo offering

On board, passengers can use lie-flat seats and complimentary Wi-Fi, available on selected aircraft for all passengers, regardless of class or loyalty status.

The airline has introduced updated meal options under its Best of Asia menu, with new dishes inspired by various destinations. Passengers may also pre-select meals through the Chef-on-Call service. On selected flights, additional amenities include pyjamas for Business Class passengers and child-friendly meals and activity packs for families.

The campaign also includes Economy Class fares, with return flights starting from TW$8,480. Economy passengers receive the same core onboard services across both regional and longhaul routes.

Fares are available through Malaysia Airlines’s website, the MHmobile app, and authorised travel agents.

Dersenish Aresandiran, chief commercial officer of airlines, Malaysia Aviation Group shared that the airline’s new A330neo, featuring elevation seats and private suites, marks an upgrade to its premium offering.

He said: “At Malaysia Airlines, we are proud to offer a Business Class experience that reflects our continuous commitment to providing our passengers with comfort, innovation and the signature warmth of Malaysian Hospitality.”

Driving ambition

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Manila cityscape from Intramuros

Strong performance in the Philippine business events sector is fuelling a determined push towards international prominence, where recent developments are converging to propel this ambition forward.

Strides are being made across other crucial areas. For instance, the revision of the Philippine MICE Roadmap is underway, signalling a renewed strategic direction. The country has also successfully launched its national MICE branding, a significant step in establishing a distinct global identity.

Manila cityscape from Intramuros

Moreover, infrastructure development and improvements are on track, complemented by the expansion of bigger and higher-quality venues and accommodations nationwide. Accessibility is also steadily improving, while the integration of digital innovation and high technology within the sector shows promising progress.

However, the establishment of a dedicated MICE Bureau has not progressed despite calls from the industry.

Octavio Peralta, founding CEO of the Philippine Council of Associations and Association Executives, expressed strong support for the establishment of a dedicated MICE Bureau, similar to the former Philippine Conventions and Visitors Corp.,  before business events became a unit of the Tourism Promotions Board.

He elaborated: “To elevate Philippine MICE to a higher level, I think there’s a need for an independent and dedicated bureau for it, just like before.”

“It is a known fact that MICE generates more revenue than other travel or tourism-related activities. Besides, MICE has its own particular stakeholders and ecosystem that needs to be managed and supported.”

While the government has remained mum about this suggestion from industry players, Peralta envisioned a dedicated body that could well be a public-private-nonprofit partnership.

“For Philippine MICE to rise from its current level, it needs leadership, innovative thinking, and funding. This can be achieved when involved public, private, and non-profit organisations – such as associations – collaborate, coordinate their efforts, and pool their resources,” stated Peralta.

A significant development on the horizon is the planned Philippine International Exhibition Center (PIEC) in the Pasay Harbour City reclamation area. With the build contract slated to be bid out soon, this massive 128,000m² structure is anticipated to become the largest exhibition venue in South-east Asia upon completion.

Nicolette Ann Cruz, general manager of the Philippine International Convention Center (PICC) – which will be celebrating its golden anniversary in 2026 – said PIEC is a welcome development for the growing business events sector and does not impede PICC’s expansion.

Despite facing space constraints that have limited its ability to compete for larger events, Cruz revealed that plans under consideration involve transforming The Forum, currently a tent structure on the PICC grounds, into a permanent venue. Furthermore, a mixed-use development incorporating exhibition space is being evaluated for the building located behind the existing PICC.

While Metro Manila is the Philippines’ primary business events hub, Cebu is rapidly gaining ground, bolstered by improvements in its airport and road infrastructure and the introduction of new, larger venues.

Driven by the growth of both domestic and international business events, developers such as SM Hotels and Conventions, Megaworld, and Robinsons Hotels and Resorts (RHR), are responding by allocating larger spaces for convention centres within their properties and expanding into emerging destinations.

According to Barun Jolly, RHR’s senior vice president and business unit general manager, following the opening of the 2,000-pax Nustar Convention Center in Cebu approximately two years ago, the upcoming Fili Hotel Bridgetowne will also feature convention facilities, including a ballroom capable of accommodating up to 2,000 people and multiple meeting rooms.

Jolly noted that business events were RHR’s “fastest-growing segment last year” and continues to experience strong demand. He added that for December 2025, occupancy in most of their large hotels is nearing full capacity, with high demand for meetings ranging from 10 to 1,000 attendees, even in locations such as the Summit Hotel in Bacolod.

For the rest of this year, the Philippines is anticipating a lively calendar of events, particularly with a significant amount of incentive travel originating from South Korea and bound for the Visayas.

Nustar Resort and Casino, a five-star integrated resort in Cebu

This momentum continues in May, when Cebu City will host the World Congress on Traditional and Complementary Medicine. June will see Manila welcome the Project Management Institute Global Summit Series APAC and the World Conference of the Masonic Fraternity 2025.

Moving into 2H2025, October is set to be a busy month with the 43rd Conference of the ASEAN Federation of Engineering Organizations, and the World Congress on Medicinal Plants and Natural Products taking place. November will bring the 29th Annual Congress of the Asia Pacific Society of Respirology to Manila, the Sustainable Industrial Processing Summit to Cebu, alongside the inaugural Terra Madre Asia Pacific event in Bacolod City. The year will conclude in December with the 33rd APAC Regional Scout Jamboree in Zambales.

Tourism NZ sets bold new event bid targets for 2026

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TNZ’s chief executive René de Monchy at Meetings 2025

Tourism New Zealand (TNZ) is on track to achieve a record-breaking year for international business event bids, with fresh government funding now fuelling an even more ambitious outlook for FY26.

Speaking at Meetings 2025, the country’s flagship tradeshow for business events, TNZ’s chief executive René de Monchy announced a bold target of 110 large-scale international business event bids next financial year, projected to generate NZ$185 million (US$111.4 million) in economic value.

TNZ’s chief executive René de Monchy at Meetings 2025

The new goal builds on a strong FY25 performance, where TNZ is expected to hit its stretch target of 110 bids valued at NZ$170 million, a jump from the original goal of 90 bids worth NZ$140 million.

The better-than-expected performance was made possible by a NZ$3 million funding boost announced in March 2025.

The new event bid goals were unveiled after the New Zealand government confirmed a further NZ$3 million investment in business events for FY26 on Tuesday, reinforcing confidence in the sector’s value and TNZ’s delivery capacity.

“This additional Tourism Boost funding is a strong vote of confidence in the work we do,” said de Monchy. “It has allowed us to do more and move faster, and with a full year ahead to pursue larger and higher-value events, we’re focused on building further momentum.”

TNZ’s business events conversion target remains at 60 per cent, and de Monchy noted the organisation is “confident we will hit those numbers,” citing “great momentum” in the current pipeline.

Recent market research positions New Zealand as a “high-desire” destination for international events, thanks to its reputation as safe, welcoming and politically stable.

However, de Monchy acknowledged that lingering perceptions around geographic accessibility continue to pose a challenge. “There is still a view that New Zealand is hard to get to. We are working hard to shift that perception and it’s important to continue identifying and supporting bid champions to make that happen.”

TNZ is expected to launch a new iteration of its 100% Pure New Zealand brand today (Thursday) before Meetings 2025 concludes at the Auckland Showgrounds.

The celebration party will see more than 700 guests gather at the Viaduct Events Centre, paying homage to the city’s sailing legacy with a nautical theme.

New Zealand ignites tourism sector with NZ$35 Million Growth Roadmap

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NZ Tourism and Hospitality Minister Louise Upston unveils the new Tourism Growth Roadmap at the opening of Meetings 2025, Eden Park, Auckland

New Zealand has launched a NZ$35 million (US$21.1 million) Tourism Growth Roadmap, unveiling a comprehensive package of initiatives set to accelerate international tourism and boost business events.

Tourism and Hospitality Minister Louise Upston announced the roadmap at the Meetings 2025 Welcome Event in Auckland. It comes hot on the heels of (and includes) Monday’s announcement of NZ$13.5 million in new marketing funds aimed at Australia, the US and China.

NZ Tourism and Hospitality Minister Louise Upston unveils the new Tourism Growth Roadmap at the opening of Meetings 2025, Eden Park, Auckland

That allocation alone is expected to generate 72,000 additional visitor arrivals and NZ$300 million in visitor spending.

“These are big numbers, but that’s only part of the NZ$35 million package,” said Upston. “I am also committing a further NZ$6 million in new funding to uplift marketing activity in the emerging markets of India and South-east Asia.”

The value of business events was reinforced, with a further NZ$3 million allocated to the Conference Assistance Programme to continue business event attraction efforts over the next year.

Upston revealed that the original NZ$3 million committed in March had already resulted in 15 to 20 additional bids, with three wins secured to date, collectively valued at NZ$7.5 million.

Business Events Industry Aotearoa’s (BEIA) chief executive Lisa Hopkins welcomed the renewed investment.

“The initial NZ$3 million investment was a powerful starting point. This second wave of funding sends a clear and deliberate message to the global market, that New Zealand is here to compete for international business events, and we are in it for the longhaul,” she said.

Other notable features of the roadmap include a NZ$5 million boost to strengthen major events attraction, and a co-funded NZ$4 million investment to enhance visitor experiences and reduce congestion along the Milford Road corridor.

“Increasing tourism and creating a strong economy is a key focus for the next few years, and the economic contribution of the business events sector is a critical element to our success,” said Upston.

The minister officially opened MEETINGS 2025, New Zealand’s largest business events showcase at Auckland’s Eden Park with 700 people on Tuesday evening.

The two-day trade exhibition began today (June 11) at Auckland Showgrounds, with exhibitors across 253 stands representing 18 regions, meeting with over 550 domestic and international buyers.

From law to landmark

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Tell us about your stint as a lawyer.
I have been working in infrastructure law for a long time, specifically 15 years in government contracts that cover both infrastructure and non-infrastructure projects; for infrastructure alone, it has been over a decade.

Even back in law school, I knew I wanted a practice with a public service component. So, right from the start, I was involved in infrastructure, at a time when most of my classmates were still doing what you would call conventional legal practice – things like litigation and corporate law. While I did both approaches, in government, I intentionally worked across the judicial, executive, and legislative branches, always focusing on government infrastructure contracts.

It must have been a challenge taking the non-traditional route.
The industry presents unique challenges, largely due to its male-dominated nature. Since I began my practice, I often found myself as the sole woman in nearly all my meetings. Starting my career at a young age also meant I was often younger than my colleagues on projects and tasks, but I’ve always embraced these challenges head-on.

Fortunately, I have not encountered any major negative experiences stemming from this. While there are a few common issues that most women face in any professional setting, they have never been insurmountable for me. These experiences have ultimately strengthened my resolve and refined how I approach my work. However, some aspects of the job still daunt me, especially those outside my direct control.

While I have complete control over my own output – how well I perform and the sincerity of my intentions – the numerous players and stakeholders in infrastructure make it difficult to control every variable. I suppose these external factors are what make the job particularly challenging for me. But then again, what job doesn’t come with its own set of challenges?

You have an enviable track record lawyering for reclamation projects, international airports and seaports, toll roads and bridges, power plants and renewable energy, environmental rehab, and a lot more. How does this background prepare you for leading PICC, the premier MICE venue of the government and a National Cultural Treasure?
Taking on the PICC role as an outsider was my initial concern when tasked with preparing for the 2026 events.

Given my extensive background in infrastructure practice, I have always viewed the PICC, alongside other iconic structures in the Cultural Center of the Philippines (CCP) Complex, as a testament to the Philippines’ “golden age” of infrastructure. These buildings have served us for decades, a true test of time.

What I did not realise was that there were significant, grand plans for the PICC beyond mere expansion or improvement. The fact that such a landmark area would undergo further development made the transition into this role less difficult than anticipated.

Perhaps the most challenging aspect for me now is the laser focus required for a single infrastructure project. As an infrastructure and transactions advisor, I am accustomed to managing several projects concurrently. While this does not compromise the output of individual projects, it does necessitate a different mindset. Here, I am given one singular task and am expected to execute it flawlessly. This intense focus, however, allows me to be meticulously involved in every detail, not to the point of micromanagement, but to deeply familiarise myself with every component of PICC’s plans and projects.

What are the plans for the PICC?
My work at the PICC falls into two main categories. First, there are the general annual projects and programmes that the PICC consistently undertakes, such as business continuity, revenue target maintenance, and the physical upkeep and enhancement of the infrastructure.

The second category involves major renovation and enhancement projects specifically tailored to prepare the facility for its golden anniversary and the ASEAN Summit in 2026. These are landmark events not just for the Philippines, but globally. Beyond ongoing physical works, significant architectural and engineering projects are scheduled to commence in mid-2025 and continue until just before the ASEAN Summit.

Given PICC’s status as a National Cultural Treasure, my immediate concern was how to make it the best it can be without erasing its rich heritage and its significant place in our political, economic, cultural, and social landscape, but rather enhancing it. Since the CCP Complex, including the PICC, was designed by the late national artist Leandro Locsin, we have engaged his son for the architectural and engineering design to ensure the brutalist architecture and its components are not compromised.

The PICC’s role as the Philippine government’s premier MICE venue means both national and local governments have a vested interest in its future. The interplay of involving all stakeholders in the plans for the PICC, not just for next year but for many years to come, is an exciting challenge.

In my initial meetings with PICC departments, officers, and personnel, I emphasised that this is a time when “almost all eyes are on you”. Instead of shying away, I encouraged them to embrace this honour and strive not just to meet, but to surpass expectations, which is entirely possible given their decades of institutional knowledge. It is a truly exciting collaboration and dynamic between government and private sector stakeholders for the PICC.

For me, this goes beyond just tourism, conventions, and MICE. I see it as an integrated effort to provide our countrymen with the quality goods, services, and projects they deserve. This has always been my personal motivation for practicing infrastructure law. When you contribute to making an average Filipino’s life better – through traffic-free roads, efficient airports with on-time flights, or event venues that create lasting positive memories– that is your direct contribution to improving their lives.

Any other plans and targets for PICC?
Beyond the physical infrastructure, my focus also extends to fortifying the PICC as an institution. This involves strengthening its personnel, enhancing their competencies, and reinforcing its relationships with both government entities and other stakeholders. This institutional growth can, and will, be pursued simultaneously with the preparations for the ASEAN Summit.

A key objective is to secure various ISO and green certifications for the PICC, particularly those related to sustainability. Sustainable development is not just a trend in MICE or infrastructure; it is a fundamental requirement for both government and privately-owned facilities.

I have also tasked technical services with developing a conservation protection management plan for the artworks housed within the PICC. These pieces, all owned by the Bangko Sentral ng Pilipinas (Central Bank of the Philippines), are integral to the venue’s charm, history, and intrinsic value, effectively making the PICC a museum.

Therefore, our approach to treating and protecting these artworks must meet museum-level standards.

Hong Kong exhibitions see growth, but economic pressures remain: HKECIA

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Participants at the HKECIA annual dinner held on May 30, 2025

The Hong Kong Exhibition & Convention Industry Association (HKECIA)’s latest annual exhibition survey revealed that Hong Kong hosted 121 large-scale exhibitions (those exceeding 2,000m2 of floor space) in 2024.

Notably, exhibitions categorised as “Trade” or “Trade and Consumer” saw a 9.6 per cent increase in number compared to 2023, signalling a continued rebound in the industry.

Participants at the HKECIA annual dinner held on May 30, 2025

Of the 121 large-scale exhibitions, 80 were “Trade” and “Trade and Consumer” exhibitions and represented the focus of the survey.  That number is up from 73 in 2023, reflecting the continuous progress of recovery of Hong Kong’s exhibition industry after the pandemic.

Attendee numbers at these exhibitions increased year-on-year, with the number of exhibiting companies rising by 13.9 per cent, from over 45,000 to nearly 52,000, while the number of visitors increased by 4.5 per cent to over 1.4 million. However, the exhibitor space rented by exhibitors decreased by 6.8 per cent to nearly 830,000m2.

Commenting on the survey results, HKECIA chairman Stuart Bailey noted that 2024 presented both achievements and challenges for the industry. He stated that the increase in exhibiting companies and visitors demonstrated the resilience of Hong Kong’s exhibition sector and the success of proactive recruitment efforts despite a difficult economic climate. However, a decline in rented exhibitor space indicated that companies reduced spending due to global economic uncertainty.

When the 2024 survey figures are placed against the pre-Covid figures for 2019, the total number of exhibitions has recovered to pre-Covid level, while exhibiting company and visitor participation lags behind 2019 figures by 25.1 per cent and 21.3 per cent, respectively.

Among all categories, the number of visitors from the Mainland attending “Trade’ and Trade and Consumer” exhibitions in Hong Kong in 2024 shows the encouraging recovery pace, growing by 21 per cent from 2023 and surpassing 2019 level by 9.2 per cent.

Bailey highlighted the significance of strong government support, particularly the Incentive Scheme for Recurrent Exhibitions (ISRE), which has helped mitigate financial pressures for organisers. He emphasised that the survey results underscore the need for continued government assistance to maintain Hong Kong’s status as the Trade Fair Capital of Asia during this volatile period. The upcoming ISRE 2.0, launching in July, will extend funding to additional venues like the Central Harbourfront Event Space and West Kowloon Cultural District, reflecting the government’s commitment.

Given the impact of global trade tensions and a projected fall in merchandise trade volume in 2025, the industry strongly advocates for an extension of the scheme beyond 2026, and collaborative development of new initiatives to address ongoing challenges, he added.

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