Are virtual/hybrid events the new normal?

May 25, 2020

shutterstock_1707652288 — Virtual events

Virtual events are the only way for the industry to move forward for now

The need for virtual or hybrid experience has never been so critical for the event industry as it is now, with a global slowdown of the MICE and travel business. There is a sudden exponential growth in the demand for virtual or hybrid events to replace or extend their physical counterparts.

The technology for virtual meetings has also existed for the last decade, albeit improving in efficiency and functionality.

But before we dive into the technology, these are some of planning considerations for a virtual event:

What are the objectives and programme format of your virtual/hybrid event?
Having a clear understanding of your goals and programme will help decide the technology platforms that would be most appropriate for your event, e.g. no. of single-session tracks, multi-session tracks, need for a virtual networking lounge or business matching, the need for a tradeshow and virtual booths, etc.
What is the revenue strategy for your virtual or hybrid event?
Creating a list of digital inventories for sponsorship sales and the entitlements for the virtual attendees. For a hybrid event, how would you position your pricing strategy to avoid cannibalising on your onsite attendance? And would you consider extending the content beyond the physical event?
How would you create a seamless virtual onboarding experience for your stakeholders (attendees, exhibitors and sponsors, speakers and VIPs)?
Create clear user journeys that determine how each stakeholder can easily confirm their participation and attendance at the virtual/hybrid event. This would assist in understanding the level of integration between the digital platforms that would be required.
Did you modify your marketing plan to optimise your audience engagement for the virtual/hybrid event at pre-event, at-event and post-event phases?
Develop an integrated marketing strategy that utilises the virtual content and opportunities of your event, to enhance your outreach to the right target audience with the most effective channels. For example, a flash sale, literally, of a popular keynote session on live-video that is offered only in the last 15 minutes before the session starts.
What level of insights will you be able to retrieve from the experience?
This is critical for every event, but even more so for a virtual event with no physical experiences or interaction. The benefit of a virtual event is that everything digital can be easily tracked and monitored; the structured insights that can be obtained through polls and surveys and the unstructured data that can be obtained for analysis, e.g. dwell times, registration logs, check-in and out logs, etc. The insights will help you evaluate, reassess and develop an even better virtual/hybrid experience for your attendees in the next edition.

The key to a successful virtual event lies in the ability to connect-the-dots on the overall strategy and considerations mentioned, coupled with the use of the appropriate technologies to enable the event. As the Covid-19 situation normalises globally, the new normal of hybrid events will slowly but surely become more evident as the market embraces its potential benefits.

Vincent Yap is the director, integrated marketing solutions, at Pico Art International. The seasoned MICE profession has close to 25 years of experience in marketing and project management across the corporate and agency landscape. He has worked with major US and European associations to develop and execute strategic marketing initiatives to increase their brand presence and expand their business objectives in Asia; and managed a host of tradeshows, conferences and high-level government meetings globally.

Listening and being heard

By Anne Somanas

May 25, 2020

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Who are some of your clients that have hosted or are planning a virtual event of some sort?
Yes, many; SAS, Genesys, BHP, Google and Herbalife, to name a few. Our core focus was in-person events; bringing people together from across the region and breaking down language barriers by using remote interpretation.

The first quarter of 2020 saw our pipeline obliterated, due to the impact of Covid-19 on the industry. But every cloud has a silver lining, because in order to provide remote interpreting we were taking events online anyway. And with event organisers going virtual nowadays, the only way to remove language barriers is through remote interpretation.

What are some benefits you’ve seen with hosting virtual events that supersede those of in-person events?
Analytics will be the major plus, providing valuable insight to what your audience finds most engaging.

What are some of the challenges to look out for in hosting virtual events and how have you helped clients overcome them?
We have found that live-streaming lots of content to huge audiences can be very expensive. Many of our partners advise clients to keep a percentage of the event live while having pre-recorded sessions available on-demand, which helps reduce costs significantly. In essence, the live part of the event can be hours, while the amount of content delivered can be as much as you need to put out there.

What’s the difference in costs and revenue when hosting an offline vs online event?
This is a difficult one. With remote interpreting for events with several languages, customers can save 40 per cent on average. This is just one part of the overall event cost and usually, these savings are spent elsewhere to enhance the event experience.

Going virtual, I’ve heard clients spending what they would have done offline while going online, to give the virtual event a fighting chance of success. I’ve also seen organisers do much smaller or scaled-down versions to get by in the meantime.

At the end of the day, event organisers will work within the budget they have available to achieve the best experience for their audience whether that be online or offline.

What tools can event planners use to better their virtual event?
There are a number of systems on the market that have developed key features for filling such voids. Interprefy’s strength is removing language barriers, and we are technology agnostic, so if clients decide to use Intrado InXpo, Chime Live or other All-in-One Events (AIO) platforms such as those by Imavox, we simply support them by providing the language layer.

There is nothing stopping event organisers using various tools to achieve their goals, and we have a partner network to support them with doing exactly that. Tools include multilingual options, Q&A, polling, and the ability to provide feedback.

How have you seen hosting a virtual event, or using virtual provider options like Interprefy benefitting your clients?
In the short term, hosting virtual equivalents will provide businesses with continuity during these disruptive times. Having said that, once forced to embrace such technologies for the execution of events throughout 2020, I do believe that when things settle, event organisers should take a blended approach and keep the virtual audience in mind for greater reach. Virtual events could well be a powerful marketing extension to attract delegates to join in person in future years to come.

Sindhorn Midtown Bangkok names exec team

By TTGmice

May 21, 2020

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Siam Sindhorn has announced its executive team for Sindhorn Midtown, a new, Thai-born hospitality brand in Bangkok’s Langsuan neighbourhood.

The team is lead by general manager Jee Hoong Tan, who brings with him 25 years of hospitality experience, with particular expertise in launching and marketing new hotel properties and brands.

Tan has worked with several established brands across South-east Asia, including Renaissance, Sheraton, Kempinski, Le Meridien, Westin and Mandarin Oriental.

Meanwhile, hotel manager Nawin Pakwattanakarn boasts 18 years of experience in the hospitality industry, and has served on the opening team for Sindhorn Midtown since 2017.

Nawin joins Sindhorn from The Dhara Dhevi, a boutique resort in Chiang Mai, where he served as director of rooms and manager. Prior to that, he was rooms manager at the Mandarin Oriental Dhara Dhevi.

Lastly, director of sales & marketing Nicha Ruenthip brings 15 years of experience, most recently with SO/ Bangkok. Nicha has broad experience developing corporate, leisure and MICE business, and is very familiar with the Bangkok market.

Thailand powers up

By Anne Somanas

May 21, 2020

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LR-Divana-049 — An Akha woman hosts the Local Aroi experience, where guests are served a Thai meal inside a local community

As a well-known destination with a mature travel industry and a geographical advantage, Thailand has consistently worked towards improving itself when it comes to business events.

Take for example the country’s involvement in developing both the ASEAN MICE Venue Standard and Thailand Mice Venue Standard – the latter certifying 453 of its own venues – as a benchmark for the industry.

An Akha woman hosts the Local Aroi experience, where guests are served a Thai meal inside a local community

Before Covid-19 happened, TCEB was targeting 4Ms, or four meetings categories for 2020: groups travelling to potential cities (Meet Now); large-sized groups (Meet Mega); groups that conform to Thailand’s 4.0 policy (Meet Smart); and groups with sustainable activities (Meet Sustainable 2020) in 12 key industries ranging from Medical & Wellness Tourism to Smart Electronics.

The country is ready to hand out special perks and privileges, such as a dedicated MICE Lane at the airport, cultural performances, souvenirs and a conditional supporting budget of up to one million baht (US$30,497).

For the incentives market, Thailand released the APAC MaxiMICE in partnership with THAI Air and THAI Smile at the end of 2019.

Exhibitions are not forgotten, as Thailand has also trained its eye on the sector through its Exhibition Redefined; 360 Exhibition Success programme, with TCEB bidding for 18 conventions by 2026.

Despite events getting the boot due to the coronavirus outbreak, Thai CVBs and DMCs are optimistic their sector will be one of the first in the travel industry to bounce back, and that Thailand will continue on its previously buoyant trajectory once the situation is back to normal.

“Before Covid-19, we had a fantastic pick up on Thailand’s inbound business events performance throughout 2019. We were actually expecting 2020 to exceed what we had achieved for 2019 as we had already secured a few events in 2020. We were also receiving enquiries on 2020 events even before 2019 had ended,” shared Max Boontawee Jantasuwan, founding CEO of Events Travel Asia Group and president, SITE Thailand Chapter.

Anthony Lark, president of Phuket Hotels Association also described Phuket’s inbound business events as growing well, particularly for the Indian market due to an increase of direct flights. There is also strong demand from major markets like China and Australia.

“We expect this to continue after travel restrictions are lifted,” he noted, adding that Phuket hotels have been increasing the capacity of their event venues to cope with the influx.

Nooch Homrossukhon, director, meetings and incentives, TCEB, shared that TCEB – in conjunction with SITE and other local organisations such as PHA – is working on new marketing messages to help the market recover faster post-crisis, buoyed by the Thai government’s 200 million baht (US$6.1 million) relief funding for the business events sector.

The main target will remain Thailand’s primary markets – corporate travellers from ASEAN+6 group (China, India, Japan, South Korea, Australia and New Zealand) and the US, with Europe remaining as a secondary market.

Nooch also shared that a reduction of Thailand’s reliance on China’s meetings and incentives market has led the bureau to invest more in India, and diversify to roadshows in tier-two and tier-three Indian cities such as Hyderabad and Jayapura.

An expanding Thai MICE Cities network
Previously, Thailand was heavily promoting the former secondary MICE Cities of Chiang Mai, Pattaya, Khon Kaen and Phuket alongside Bangkok. In total, these cities welcomed around 34.7 million domestic and international MICE travellers in 2018.

During the Thai MICE Forum in August 2019, TCEB president Chiruit Isarangkun Na Ayuthaya shared new second-tier MICE destinations will include Chiang Rai, Phitsanulok, Udon Thani, Hua Hin, Cha-am, Rayong, Songkhla, Nakhon Ratchasima and Surat Thani.

Max sees this as a positive development for the industry, stating: “This is one of the developments we are most excited about. An incentive is about experiences, so more development and promotion of (new) cities will (lead to us being able to offer) more products and destinations (to groups).”

Sustainable horizons
In early 2019, TCEB introduced 25 new routes for delegates visiting the country’s top five destinations, Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen.

Working closely with the public and private sectors, as well as educational institutions, the new routes enhance travel experiences through the bureau’s Thailand 7 MICE Magnificent Themes. TCEB has also joined with entrepreneurs in the above-mentioned five cities to campaign for zero plastic events, aiming to turn them into environmentally sustainable cities by cutting waste volume by 50 per cent.

Grassroots connections
In recent years, local operators and hotels have committed to injecting local flavour into business event experiences.

One innovative example is Local Aroi in Bangkok, which hosts eight-course fine-dining events with menus featuring local cuisine and served by local communities of different regions of Thailand, including hilltribes.

There is also a cooking, garland-making and market hunt for up to 150 people. Hosted by Market Experience, participants can learn to cook authentic Thai dishes overlooking the Pak Khlong Talad Flower Market, and enjoy their own culinary creations by the riverside at the nearby Mango Tree.

In the north, HiveSters showcases disappearing culture at Huen Chom Chan, a cultural space and school for art and folk music, by enlisting local masters to teach guests how to write the Lanna alphabet. Guests may also learn about soap nut tree carvings, try their hand at cooking local dishes, and visit the Tham Luang–Khun Nam Nang Non Forest Park.

Several local operators also offer more customisable CSR projects. For instance, Trunk Travel enlists corporate volunteers to help build camps for rescued elephants to retire in. Volunteers also get to reside in a homestay and partake in cooking, and tribal arts and craft classes.

Asia’s MICE sector expected to rebound ahead of other regions

By Rosa Ocampo

May 20, 2020

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Asia’s business events industry has the potential to rebound faster than other continents, but being able to conduct business safely is important, highlighted panellists at the Global MICE Situation in the Time of the Pandemic webinar for Philippine business events stakeholders.

Green shoots can already be seen, according to UFI’s Asia Pacific regional manager Mark Cochrane. He related the example of China, which had zero exhibitions in February, is “slowly, and cautiously getting back into business”.

Asia’s business events sector is most likely to recover faster than other continents, experts predict

Although international travel is at a standstill, China’s massive economy has presented a lot of potential for domestic activities, Cochrane noted.

Noor Ahmad Hamid, ICCA’s regional director Asia Pacific, agreed, and pointed out that business events are starting to begin in smaller Chinese cities such as Qingdao, Chengdu, Shanghai, Hangzhou and Xiamen.

Some domestic activity is also happening in parts of Japan, Taiwan, and Malaysia, as well as New Zealand – which is slowly easing local travel restrictions – and Australia, according to Noor.

Cochrane added that Asian countries with domestic markets such as South Korea and Japan will open up first, while Hong Kong and Singapore will take longer as these cities rely primarily on foreign participation.

Asian destinations are observed to be on the path to recovery, with Singapore and Thailand announcing recovery packages and Hong Kong offering rental-free venues. These moves bode well for the exhibition sector.

“We have to tell governments that MICE is important for economic growth, and they have to open up,” said Noor, highlighting that it was important for local stakeholders to come together to push for it as well.

Jennifer Glynn, SITE president, pointed out that incentive travel “will come back regionally”, but will likely be with tighter budgets due to weak corporate performance during the Covid-19 crisis. As such, incentive groups will favour destinations closer to home.

To help planners stick to the budget, Glynn suggested that a programme to remote regions, emerging destinations, or the countryside would work, since a majority of incentive programmes usually number from 25 to 50 people.

Hotels ready for event resumption with new structure around dining, social functions

By Rachel AJ Lee

May 20, 2020

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Coffee-break — Coffee breaks and cocktail events need to be rethinked to adhere to social distancing measures

Attendees of business events held within hotels can expect different formats around dining and social functions as gatherings are once again allowed.

Taking into consideration physical distancing needs and heightened hygiene and safety measures, buffet lines will have to give way to pre-packed food boxes or served set meals, hoteliers told TTGmice.

Coffee breaks and cocktail events need to be rethinked to adhere to social distancing measures

Tim Alpe, Ovolo Group’s chief operating officer, Hong Kong and Indonesia, noted that buffet dinners would likely be less popular among event planners, and set menus would be offered instead.

“We will also use larger event spaces for smaller events to ensure the appropriate distance between tables,” Alpe added.

Frequency and size of social functions during events, such as coffee breaks, will have to be kept to a minimum.

Javier Pardo, vice president of operations for Avani Hotels & Resorts, said coffee breaks at his properties in the near-term would probably be “shielded or served from behind a Plexiglass screen by a certified kitchen team to reduce contamination”.

There will be markings on the floor to help delegates adhere to social distancing.

Over at Accor, Kerry Healy, vice president sales Asia-Pacific, predicts “staggered break times for smaller groups or more use of outdoor space to provide the opportunity for fresh air”.

“We also think that cocktail events will see stricter handling of food items with less sharing plates and more individually-served items. There will also be greater use of local ingredients and freshly-sourced produce as people are looking to support their domestic markets even more,” she added.

The new requirements around dining formats will necessitate greater empathy and flexibility from venues, opined Alpe, who said his properties may lower or even get rid of minimum spending for smaller events, as a way to encourage gatherings with fewer people.

Charles Yap, Onyx Hospitality Group’s vice president, marketing communications, said a collaborative approach between hotel representatives and meeting planners would be taken for discussions on preferred dining formats as well as safety and hygiene enhancements, “such as capacity guidance, seating layouts and the deployment of protective shields on food presentation area”.

Even though hoteliers expect to see smaller meetings, reduced banqueting and conferencing demand in the coming months, they are confident that the sector will eventually rebound once travel restrictions are lifted.

Healy said: “We are confident that when it’s safe to do so, people will return to meetings, events and conferences because these are essential to teambuilding, to celebrating, and to creating a corporate culture.”

“It is in our human nature to meet, interact and reunite,” remarked Yap, adding that he is anticipating increased demand for hybrid events which combine physical meetings and video conferencing.

“Venues with superior technology and connectivity will be more sought after than older establishments (which have not renovated),” Yap noted.

For this reason, Onyx is making use of this downtime to renovate all the meeting and event venues at Amari Watergate Bangkok, as part of a larger refurbishment programme that includes guestrooms and the water, plumbing, air-conditioning and boiler systems for the entire building.

Do incentives still have a future in a post-Covid world?

By Industry Expert

May 20, 2020

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The business events industry has been through it all: financial crisis, terrorist attacks, and SARS, so what is the reference point for planning post-Covid-19? Is there one?

The truth is that each of these events caused panic, huge uncertainty, and each was described – with some justification – as unprecedented. But we recovered. Remember that, even as you look at the awful news each day: we came back. People learned to adapt to new circumstances, businesses invested and grew, and the world continued to turn. That will be the case this time too, however hard to think that way when the news coming at us each day is so bleak.

Rewards and incentives will make a comeback, but will take on a different meaning in a post-Covid world

A lot of what we took for granted – even simple things like going out to dinner, going for a walk – have been taken from us, and this is forcing us all to consider what really matters, what defines our lives and our happiness. As the peak of this virus passes, and some of the things that have gone are restored, we will need to have a new understanding of what we mean by “incentive” as well.

I suspect that will evolve over time, as different companies and industries start up again, and different possibilities emerge to reward and incentivise staff, clients, and other stakeholders.

The one thing I am absolutely certain about is that we will see a return in demand for rewards and incentives. It will be up to those of us who work in the industry to understand how much things have changed, and adapt our ideas to the new, evolving post-Covid world.

Just as we did after 9/11 and SARS, we will ensure we have in place the measures to make any incentive, especially travel, not just safe and rewarding, but appropriate. That word appropriate is going to be front and centre for this industry.

With so many communities and small businesses hit by Covid-19, it may be that we work with some of those communities or towns and their businesses so that incentive travel has a double impact, on attendees, yet also on those who desperately need the business to start their lives again.

That may involve more local travel, to support local communities and put money in local pockets and show solidarity with customers or suppliers. That would not be a bad thing at all.

Too often, we think travel has to be exotic and long-distance, but I have always marvelled at how many people in Australia would just love to come to a Greek island, and how many Greeks who live on these islands have always wanted to go to Australia. Maybe that is one other positive lesson to come from all this: we have so much that is beautiful and inspirational all around us. We should learn to enjoy it and appreciate it more than we have in the past.

The sudden shutdown of travel and business also has a profound effect on the natural environment, and I don’t think that is lost on people. I expect that we will see more awareness of the need and opportunity for travel to have a different environmental impact, maybe even a positive one, as the world opens up again. That, certainly, is on our minds, and I think many companies will welcome an approach that draws positive lessons from all this.

Even the word “incentive” will most certainly have a slightly new meaning, for some considerable time to come. Many businesses will want to find ways to thank customers and suppliers and other stakeholders who have stood by them, who did not demand refunds or even monthly payments.

One way of thinking about “incentive” may simply be “thank you for standing by us when we needed you”. That is a powerful and valuable message to send. Loyalty in business is everything. There are many ways to send that message, but it will need to be tailored to post-Covid-19 budgets, markets, and sensitivities.

But how will it work, post-Covid-19? Will people even want to travel, or will they be too afraid?

The short answer is that yes, people will want to travel, but only if their fears are eased, only if they can be certain that the risks are minuscule. Just as we worked with all our travel partners on new security measures post-9/11 – and the list of those precautions was a very long and diverse one – we will do the same after Covid-19.

We will need to ensure that all health guidelines are met and exceeded, so people will know that they are as safe, maybe even safer, on a planned and tightly managed incentive trip than they would be at home.

That means a lot more than a few masks and a pamphlet on social distancing. It means knowing everything we can and controlling everything we can, from seating in a restaurant to the cleaning and sanitising in a hotel, and a hundred other details. This would hold true until the eradication of Covid-19 though the effects will reshape an enduring way of living.

It may feel a bit premature to say these things right now, obviously, but we are certainly thinking and preparing for that day, because it will come, and probably sooner than we expect. Even now, even in these tough days, we need to be planning. We need to be ready. Our clients will need us more than ever when this is over and our contribution will be an integral element in the recovery of business, client interaction and reshaping the incentive and travel industry.

Damion Breust is currently the senior vice president, commercial at Andria Mitsakos Public Relations. For more than 25 years, Breust has created incentives and events in Australia, the Asia-Pacific region, Europe, Africa, South America and the US. He has led teams at such global organisations as Barclays Bank, ANA Hotel, The Park Lane Hotel, BI Worldwide, and Sabre (formerly Abacus). He left a CEO role in Australia overseeing global incentive and travel operations to relocate to Athens, Greece, but remains a chapter co-president of SITE (Society of Incentive Travel Experts) ANZ.

Audience engagement and impactful content top list of concerns for digital events

By Caroline Boey

May 20, 2020

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A PCMA (Professional Convention Management Association) straw poll on the biggest concerns when planning a digital event shows 77 per cent of respondents picking user experience and engagement, and 52 per cent picking content strategy, creation and delivery.

Conducted during its Pivot Your Event from Live to Virtual webinar on May 13, 50 per cent of respondents also said it was “somewhat likely” for planned events not to be cancelled, but become virtual or hybrid events instead.

Ensuring a smooth delivery of an online event is one concern in the pool of many during this period of virtual meetings

During the webinar, a meeting planner from the financial sector shared that the focus this year was on virtual events, embracing them and how to get better at delivering them.

She advises to keep things simple for live events and “test, test, test and test again” what is being done on the platform, be it the Q&A or live poll function.

“The more you do on the platform and if the content is great, the more likely people stay. And do not assume the easiest platform is easy for all,” she pointed out.

Another Asian meeting planner who said its executives have been meeting virtually the last few months to keep the business running, sees technology taking precedence this year, and they are “eating into unused travel budgets”.

In managing a virtual or hybrid strategy meetings management programme this year will require meeting planners to think differently, according to Justin Choy, managing director, Hong Kong, Creative Technology (CT), Asia Pacific.

Choy commented that the price to stage a virtual meeting “is actually not a direct function of the number of participants anymore”, but “a direct function of the complexity of the visual environment”. Hence, planners should consider enhancing content, use animation, etc.

For events on a tight budget, Choy advised: “Instead of doing 10 things with mediocrity, I strongly believe in focusing on doing one or two things really well.”

To assist those who are less-tech savvy, CT offers a package where a user simply plugs in the power and Internet, with the CT event technology production staff remotely controlling everything else.

Evenesis unveils solution to help with social distancing at events

By TTGmice

May 20, 2020

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Malaysian event technology company, Evenesis, has introduced a new technology that will help business owners ensure that social distancing and mass gathering guidelines are adhered to during the country’s Movement Control Order.

Named EveStance, the solution can be modified accordingly should more government rules emerge later.

Yusno: Deploying EveStance is an easier way to ensure people adhere to social distancing

No additional hardware investment or installation is required, as this solution can be activated using contact-less and done remotely over cloud capability. EveStance will tap onto existing and pre-owned IP cameras and CCTVs installed in retail shops, restaurants, event spaces and offices.

Yusno Yunos, founder and CEO of Evenesis, shared that the solution makes use of artificial intelligence and machine learning, and “works in real-time by detecting objects”, where the objects can be categorised as people or a group of people.

“It calculates the distance between people and will alert the relevant authorities if they have breached the one- or two-meter guideline. Any violations detected by the solution will command an auto-trigger alert through e-mail, and/or Whatsapp,” he elaborated.

The software can even determine the distance between people, and the number of people detected in the drawn areas.

The company is currently allowing a five-day free trial for one camera per business/company.

FHA-HoReCa takes a two-year hiatus

By TTGmice

May 20, 2020

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Informa Markets has decided to resume FHA-HoReCa in 2022 from May 10-13.

The location of the event, Singapore EXPO & MAX Atria, will remain the same. FHA-HoReCa, initially set for July 13-16 this year, is an expansion from one of Asia’s longest-running food and hospitality biennial trade event in the region, Food&HotelAsia (FHA).

FHA-HoReCa will make its comeback in 2022; a previous edition pictured

Martyn Cox, event director, hospitality, food & beverage – Singapore, Informa Markets, said the decision to cancel was a tough one to make, and promised that they will “take this extra time to develop the next edition of FHA-HoReCa into one that will more than makeup for its absence this year”.

“It is heartening to see positive signs that recovery has started in some domestic markets, however, it will be a while longer before a full rebound of the international hospitality and tourism sectors can materialise,” he added.

During this period, Informa Markets will be working closely with key partners to create alternative ways for the community to connect, explore business opportunities, and gain access to content during this time.

The FHA team will contact all exhibitors, visitors and partners to discuss and plan for their future participation in FHA-HoReCa 2022.

FHA-HoReCa’s sister show, FHA-Food & Beverage, will be held from March 2-5, 2021 at the Singapore Expo as planned.

Are virtual/hybrid events the new normal?

Listening and being heard

Sindhorn Midtown Bangkok names exec team

Thailand powers up

Asia’s MICE sector expected to rebound ahead of other regions

Hotels ready for event resumption with new structure around dining, social functions

Do incentives still have a future in a post-Covid world?

Audience engagement and impactful content top list of concerns for digital events

Evenesis unveils solution to help with social distancing at events

FHA-HoReCa takes a two-year hiatus

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