Asia/Singapore Wednesday, 8th April 2026
Page 70

Canterbury, New Zealand takes flight with ambitious Aerospace Strategy

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From left: Kea Aerospace’s Mark Rocket; Aerospace New Zealand’s Miranda Satterthwaite; Minister for Space Judith Collins; Dawn Aerospace’s James Powell; and The New Zealand Story’s David Downs

The Canterbury region of New Zealand’s South Island is solidifying its global standing as a hub for aerospace innovation, marked by the recent launch of the Waitaha Canterbury Aerospace Strategy.

Developed by the Canterbury Aerospace Leadership Group – a coalition of leaders from the aerospace industry, tertiary institutions, and public agencies – the Strategy outlines a bold vision for Christchurch and Canterbury to become a global aerospace leader by 2035.

From left: Kea Aerospace’s Mark Rocket; Aerospace New Zealand’s Miranda Satterthwaite; Minister for Space Judith Collins; Dawn Aerospace’s James Powell; and The New Zealand Story’s David Downs

The Strategy, focusing on innovation, sustainability, workforce development, and collaboration, outlines a clear path to transform the sector into a NZ$1 billion (US$598.7 million) contributor to the regional economy, positioning Canterbury as a hub for world-leading research and development and global investment.

Over the next decade, the Strategy’s other targets include supporting over 1,500 full-time jobs in aerospace across Canterbury, and reaching net-zero emissions for 50 per cent of the aerospace activities.

Ali Adams, CEO of ChristchurchNZ and chair of the Canterbury Aerospace Leadership Group, said: “(The Strategy) showcases how Canterbury can lead the way in solving global challenges through aerospace – from climate monitoring to sustainable propulsion – while creating high-value jobs and driving innovation that benefits our people and our planet.”

Christchurch is one of four members of the global Space Cities Network, established in late 2024 when ChristchurchNZ Business Events joined with Lausanne, Houston and Seoul convention bureaux to foster collaboration and attract conference bids to the respective regions.

As part of the Strategy, ChristchurchNZ’s general manager of destination and attraction, Loren Aberhart, indicated that the region aims to attract new conference bid opportunities and bring major international space conferences and scientific events to Christchurch.

“Hosting international business events in Christchurch brings wide-ranging benefits to the city. As well as the obvious economic benefits, hosting global experts in domains of space means our sector is not only learning and sharing knowledge with other experts from around the world, but building valuable relationships,” Aberhart said.

Mark Rocket, CEO of Kea Aerospace and a member of the Leadership Group, is also a champion for the city through the Tūwhana business events advocate programme.

“We’re standing on the launchpad of something extraordinary. With this Strategy, we are saying to the world: Canterbury is open for aerospace innovation. This is a region where bold ideas take flight – supported by a community that’s collaborative, future-focused, and committed to making a global impact.”

New Zealand’s growing MICE sector prioritises skilled workforce

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New survey highlights predicted growth and critical need for skilled staff in New Zealand’s business events sector, driving new training initiative

A new industry survey from Business Events Industry Aotearoa (BEIA) and Ringa Hora Services Workforce Development Council shows workforce growth is predicted for New Zealand’s business events sector, making the development of a skilled workforce paramount for its future success.

Over 70 per cent of organisations are anticipating a rise in the number of business events in the next three years, with 44 per cent saying they plan to recruit more staff, particularly for roles like event coordinators and managers, the survey shows.

New survey highlights predicted growth and critical need for skilled staff in New Zealand’s business events sector, driving new training initiative

BEIA chief executive Lisa Hopkins said that the survey report reflects industry optimism for the future, with many organisations ready to take on new people.

“The report also highlights that attracting young talent remains a significant challenge. BEIA and Ringa Hora are working together to boost the next generation of business events professionals by creating a sector-specific training programme,” she noted.

Findings from the survey are being used in the development of Te Haeata, a new vocational training programme for the business events sector, which will be officially launched in November 2025 at the BEIA conference in Auckland.

“We are currently awaiting NZQA approval on the Te Haeata modules, with the intention to deliver this new qualification and skill standards as a mix of online and on the job training,” Hopkins revealed.

With four modules in total, and stackable credentials on offer, the first module has also been designed to roll out to high schools as an initial stepping stone into the world of business events.

The focus is two-fold, indicated Hopkins. First, the industry must introduce itself to the next generation of professionals, outlining career pathways within Tourism, Hospitality, and Events. Second, as most staff enter from hospitality or tourism, the survey indicates a need to deepen understanding of sector-specific career opportunities, particularly in event coordination.

“Raising awareness of the business events industry as a viable career path is seen as the most effective way to address the skills gap. This will be an opportunity to tell the stories of those who have forged careers in this sector here and overseas to inspire the next gen of industry professionals,” Hopkins said.

Ringa Horas general manager, partnership and engagement, Mel Harrington, shared: “It is exciting to introduce a new, fit-for-purpose product developed by and for industry as we look to the future with optimism and acknowledging the importance of having a skilled and talented workforce.”

The report identified communication skills (verbal and written) as the most important soft skills, followed by attention to detail and problem-solving. Technical skills in designing immersive events and proficiency in event management software are highly valued. Financial support and flexible training schedules are identified as the most beneficial opportunities for training.

“It’s clear that leadership and mentorship matter more than ever. Ensuring a resilient industry, which looks to the future and the people who will one day be spear-heading it, is vital. What we are doing today is developing the foundations for our industry to continue to thrive,” Hopkins said.

The Workforce Development Survey Report analysed workforce development needs, critical skills gaps, and recruitment trends in New Zealand’s business events sector for 2025 and beyond. Results came from over 130 key business events-related organisations.

The full Business Events Workforce Development Survey Report 2025 can be found here.

AsiaWorld-Expo gears up for mega sports tournament

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HSBC One x T1 League of One Party at AsiaWorld-Expo

AsiaWorld-Expo (AWE) has secured the BLAST Premier Hong Kong Rivals 2025, a significant win that taps into the booming esports event trend.

This will be the largest esports event ever hosted in Hong Kong and the first of its kind to receive the prestigious “M” Mark designation from the HKSAR Government’s Major Sports Events Committee.

HSBC One x T1 League of One Party at AsiaWorld-Expo

Set to take place from November 12-16, 2025, the tournament is expected to draw 33,000 spectators globally. BLAST Premier has a strong track record, having attracted tens of thousands of fans to major live events in cities such as Copenhagen, London, Miami, and São Paulo.

As part of the revamped BLAST Premier 2025 global circuit, this Counter-Strike 2 tournament will feature the eight top teams from around the world, including four of the best from the Valve Regional Standings and four from Europe, North America, South America, and Asia, ensuring global representation.

Irene Chan, CEO of AWE, stated, “Welcoming BLAST Premier Hong Kong Rivals 2025 to AsiaWorld-Expo is a powerful testament to our venue’s state-of-the-art infrastructure and unparalleled flexibility in hosting global events. This tournament is more than a competition – it’s a celebration of innovation, creativity, and the unifying power of esports for global audiences.

“By hosting the world’s best teams and fans, we are showcasing Hong Kong’s ability to lead on the global stage as a vibrant hub for sports, entertainment, and cultural exchange. This event reflects the city’s commitment to fostering growth, inspiring the next generation, and driving the evolution of esports as an integral part of the global entertainment landscape.”

AWE has already established itself in the esports scene, having hosted the PUBG Mobile Hong Kong Invitational 2025 in June 2025. Last year, the HSBC One x T1 League of One Party also successfully attracted 5,000 enthusiastic League of Legends fans, further highlighting the vibrant and engaged esports community in Hong Kong.

Japan’s diverse locations fuel business events growth

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There's been a surge in international conferences taking place in Kanazawa (pictured)

Japan’s appeal as a business events destination continues to rise according to recent data indicating more international conferences are being held in the country, including in secondary cities.

Statistics published by the International Congress and Convention Association (ICCA) ranked Japan seventh globally and first in the Asia-Pacific for the number of international conferences hosted in 2024. Japan’s total was 428, equating to an 18 per cent uptick year-on-year, which was the highest rate of increase among all nations in the top 10 of the ranking.

There’s been a surge in international conferences taking place in Kanazawa (pictured)

Among the factors influencing Japan’s growth is its MICE Ambassador programme, according to the Japan Convention Bureau (JCB).

The influential figures from academia and industry promoting Japan as a destination for international conferences “are based not only in major cities but also at regional universities and research institutions”, Mariko Tatsumi, executive director of JCB, told TTGmice, adding that “their ongoing efforts and dedication have contributed significantly to the success of numerous conferences”.

Of Japan’s cities, Tokyo hosted the most international conferences (fourth), followed by Kyoto (11th), Osaka (18th), Sapporo (21st) and Fukuoka (25th).

Smaller cities, including Kitakyushu (Fukuoka Prefecture), Tsukuba (Ibaraki Prefecture), Hiroshima (Hiroshima Prefecture) and Kanazawa (Ishikawa Prefecture), also experienced “a large increase” in the number of international conferences held compared to last year, according to the Japan National Tourism Organization (JNTO).

“The number of cities that hosted one or more events in 2024 rose to over 60, showing that the combined strength of not only major cities but also regional cities has led to Japan’s position as seventh in the world,” JNTO continued.

Private vision, public impact

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Event brief
The inaugural ASEAN Travel Exchange (ATEX) 2025 held earlier this year in June, came at a crucial time for Malaysia, including the state of Sabah, as it aligns closely with the national tourism strategy leading up to Visit Malaysia Year 2026.

The event reinforced Malaysia’s efforts to position itself as a key regional tourism hub, while also showcasing Sabah’s appeal as a destination for both leisure and business events.

Co-organised by ASEAN Tourism Association (ASEANTA), Federation of ASEAN Travel Associations (FATA), and the Malaysian Association of Tour and Travel Agents (MATTA), the event received strong support from the Ministry of Tourism, Culture and Environment Sabah, Sabah Tourism Board, Sabah Convention Bureau, and strategic partners AirAsia Group and Jetama Water.

Event Highlights
ATEX 2025 is the country’s first B2B, private sector-driven travel event of the year, attracting 230 buyers and 120 sellers.

Buyers included tour operators, travel agents, hoteliers, and tourism product owners from 17 countries, including China, India, Nepal, Pakistan, South Korea, Oman, Myanmar, and Vietnam. Sellers were drawn from across ASEAN and represented a wide range of tourism-related sectors including accommodation, transportation, attractions, and destination management services.

Sabah’s minister of tourism, culture and environment, Christina Liew, delivered the chief minister’s prepared opening speech on June 19 as the latter was unable to attend. The programme on the first day also included product presentations from Sabah Parks, Sabah Wildlife, Sabah Convention Bureau, Sabah Tourism Board, AirAsia, ProConnect and Visit Malaysia Year 2026.

The day concluded with a welcome dinner for all delegates at Shangri-La Tanjung Aru, offering delegates from overseas and from peninsular Malaysia a taste of Sabah’s renowned hospitality.

On June 20, the programme shifted to a full day of B2B speed-dating sessions, facilitating targeted meetings between buyers and sellers, before ending with a networking dinner at the hotel.

The event wrapped up with post-show fam tours for many of the hosted buyers, showcasing Sabah’s rich cultural heritage, highlands, and island attractions.

FATA president, Tan Kok Liang, remarked: “The post-tours were designed to give buyers immersive experiences and a deeper understanding of Sabah’s tourism offerings. Many of the local and international buyers who registered for the post-tours are already marketing Sabah in their respective countries, and these first-hand experiences will help them do so more effectively.”

Challenges
Organising the inaugural event was not without its challenges.

Tan shared that one of the biggest hurdles was building the ATEX brand from scratch and securing buy-in from key stakeholders, particularly the Sabah state government who provided financial support to organise the event.

He recalled: “We had several engagement sessions with the Ministry of Tourism, Culture and Environment Sabah to persuade them that this was an event worth investing in. We had to convince the ministry that ATEX could deliver long-term value to the state’s tourism sector.”

Another major challenge was distinguishing ATEX from the abundance of other B2B trade events already established across Asia and beyond.

Tan shared: “ASEANTA, FATA, and MATTA worked together to promote the event through our respective member networks and to travel associations outside the ASEAN region.

“With so many trade shows competing for attention, we had to demonstrate that ATEX would offer genuine business value and networking opportunities for delegates.”

To further encourage participation – especially from small and medium-sized enterprises – the organisers decided to keep the seller registration fee affordable, at just US$100.

“This allowed many smaller operators who usually cannot afford to attend international B2B events to showcase their offerings and connect with international buyers,” Tan added.

Event ASEAN Travel Exchange 2025
Dates June 19-21 2025
Organisers ASEAN Tourism Association, Federation of ASEAN Travel Associations, and Malaysian Association of Tour and Travel Agents
Venue The Magellan Sutera Resort in Kota Kinabalu, Sabah
Number of attendees 350

ABEA announces new board member and committee chairs

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Colette Baini

The Australian Business Events Association (ABEA) has revealed that Colette Baini been appointed to its Board of Directors, effective immediately.

Baini is the founder and CEO of The Conference Room, and Australia Conferences & Incentives. She is renowned for innovative design of incentive travel, conferences, special events, and destination management across Australia.

Colette Baini

In response to member feedback, ABEA recently merged the Supplier Pillar with the WH&S and Risk Management Special Interest Groups, recognising the overlap in their areas of focus. Damien Gaffney has been appointed chair of this combined group.

Further appointments include Dan Morahan as chair of the Queensland Chapter, Hannah Von Bibra as chair of Victoria, and Jessie Rayson who steps into the role of chair for Northern Territory, following her previous position as vice-chair. For the Special Interest Groups, Jessica Zicker will lead Sustainability, Toni McAllister is the chair for Education, Skills & Pathways to Industry, and Andrew Cook, Emerging Leaders.

All chairs lead a team of people and deliver a combination of events, information, resources and networking. The chairs will provide updates on their respective committee initiatives at the upcoming ABEA Conference, December 3-5, 2025 in Melbourne.

Nyaal Banyul Geelong Convention and Event Centre appoints executive chef

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Nyaal Banyul Geelong Convention and Event Centre has appointed Andreas Gober as executive chef.

Originally from Austria, Gober’s career spans fine dining restaurants across Europe, premium cruise lines, luxury hotels and large-scale stadium catering.

Menus at Nyaal Banyul will be shaped in close collaboration with local growers and artisans, many based across the Bellarine and Surf Coast. Gober and his team will source seasonal ingredients with a focus on sustainability, supporting regional producers and minimising food miles.

The Langham, Custom House, Bangkok appoints new GM

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Langham Hospitality Group (LHG) has appointed Nick Downing as general manager of The Langham, Custom House, Bangkok.

He will report to Sherona Shng, regional vice president – operations, Asia.

Downing brings over 30 years of luxury hospitality experience across South-east Asia, Australia, and the Indian Ocean. He most recently led The Siam in Bangkok.

Adelaide lands several Indian incentive groups, eyes more growth

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From left: Adelaide Convention Centre’s Sarah Goldfinch; and Business Events Adelaide’s Damien Kitto

Adelaide’s focused efforts to attract the Indian outbound market are bearing fruit this year, a strategy set in motion following Dreamtime 2023, where a fam for Indian event planners in Adelaide was held immediately after the event.

This commitment continued last November, when another group of Indian event planners visited Adelaide for a post-fam trip, following their participation at Australia Next 2024 in Cairns. This sustained engagement has now led to tangible results.

From left: Adelaide Convention Centre’s Sarah Goldfinch; and Business Events Adelaide’s Damien Kitto; photo by Rachel AJ Lee

“Indian travellers have been going to Sydney, Gold Coast, and Melbourne for 30 years, and they are looking for a new destination. Adelaide is that opportunity for them. For this coming December, we’ve secured two corporate incentive groups of around 150 to 200 participants,” Damien Kitto, CEO at Business Events Adelaide, told TTGmice.

He added that Business Events Adelaide is receiving enquiries merely eight weeks out from event planners based in India, indicating that the market “moves fast”.

“The more small- to medium-sized groups we can attract over the next 12 months and successfully deliver, the more we’ll build our volume and attract larger groups in the future,” Kitto shared.

Typically, an Indian corporate group will have a minimum one day conference, before heading out to experience Adelaide’s attractions – such as the cricket culture at Adelaide Oval and Monarto Safari Park – over the next three to four days.

Aside from being a safe Australian city, a strong Indian culture already flows through the city. For example, when it comes to cuisine, Indian agents are usually surprised by the “exceptional quality of Indian cuisine Adelaide has to offer”, thanks to the 50,000 Indian immigrants currently working and studying in the city, noted Sarah Goldfinch, general manager of Adelaide Convention Centre (ACC). The ACC too, has several Indian chefs on its F&B team, supported by a predominantly Indian event team.

One of the reasons why the Indian market is of interest is also because the country is home to a large number of medical associations.

Kitto stated: “We’re starting to engage with Indian PCOs connected with medical associations, educate them on our infrastructure, in particular the ACC. But a key aspect to that is Adelaide BioMed City, the largest health and medical research precinct in the Southern Hemisphere, that can be utilised for site visits.”

He hopes that in the next three years, efforts to court the Indian market will materialise into larger incentive groups, as well as large medical conferences.

New, exclusive events venue sets sail into APAC

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A rendering of Luminara

Luminara, the third and largest superyacht in the Ritz-Carlton Yacht Collection (R-CYC), is set to arrive in Singapore on December 23, offering meeting planners that organise high-end incentives and corporate events a new exclusive venue to consider.

According to Steven Ler, executive director, UOB Travel Planners (UTP) who attended the June 26 launch and christening ceremony in Barcelona, this luxury small ship cruise experience is a new product and concept.

A rendering of Luminara; photo by Ritz-Carlton Yacht Collection

Singapore will be the base for two months offering five- to 14-day cruises around the region sailing to Bali, Bangkok, Hong Kong, Phuket and Tokyo, Ler told TTGmice.

Price-wise, the average per night per head cost is around US$1,500, and he sees pharmaceutical companies with “big budgets” as potential clients.

Luminara’s capacity is 452 guests and the 226 suites with private terraces offer generous space ratios, whjile the two new upper suite categories feature 93m2 of private space.

Among Luminara’s multipurpose meeting rooms are The Living Room, which can accommodate 100 guests for a stand-up gathering, while dining space Azur on Luminara seats 106.

In total, there are five restaurants, seven bars, and a wine vault, Ler noted.

With a full-yacht charter, itineraries to shore excursions and menus can be customised and branded with a company’s identity and messaging.

UTP, a top-performer specifically for delivering exceptional luxury travel experiences under Marriott International’s STARS & LUMINOUS Luxury Celestial Club, plans to “marry” its exclusive benefits and recognition for guests when booking participating Marriott properties with the Asian itineraries to create a seamless, luxury cruise experience for high-end events.

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