Asia/Singapore Thursday, 25th December 2025
Page 79

AsiaWorld-Expo to host inaugural Connect Marketplace

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AsiaWorld-Expo

Connect Marketplace Hong Kong is set to launch at AsiaWorld-Expo from March 19-21, 2025, aiming to accelerate business within the Asian business events industry.

The three-day programme will encompass a series of targeted networking events, informative conferences, and strategic incentives designed to foster tangible business outcomes.

The event will take place at the AsiaWorld-Expo in Hong Kong

The inaugural event is projected to host over 1,500 pre-arranged meetings, connecting more than 5,000 buyers from over 30 countries and regions, including key business events markets such as Australia, China, India, Japan, Korea, Malaysia, Philippines, Singapore, US, UK, and Vietnam.

The marketplace will feature a diverse range of exhibitors, including airlines, hotels and resorts, tourism boards, business events, associations, and technology providers relevant to the industry.

A key component of the event is the conference, which will feature insights from over 30 distinguished speakers representing academia, industry associations, media outlets, businesses, and the environmental sector.

Notable speakers include Kaye Chon of The Hong Kong Polytechnic University; Waikin Wong from ICCA; Richard Ireland of Singapore Association of Convention & Exhibition Organisers & Suppliers; Poman Lo of Regal Hotels International; Cathy Ching of Invest Hong Kong, Janene Wardrop from the International College of Management, Sydney; Andy Winchester of Bloomberg, and Andrew Lau of Colliers. These experts will share perspectives on emerging trends, innovations, and future developments shaping the business events landscape in Asia.

In addition to the conference sessions, attendees will have access to exclusive networking opportunities designed to blend professional engagement with informal settings. A featured event will be an evening at the Hong Kong Jockey Club, offering a unique opportunity to experience local culture and network against the backdrop of the city skyline.

ICCA and AIME forge new partnership

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From left: ICCA’s Senthil Gopinath; Melbourne Convention Bureau’s Julia Swanson; and Talk2 Media & Events' Matt Pearce

ICCA and the Asia Pacific Incentives and Meetings Event (AIME) have announced a new industry partnership aimed at bolstering the business events industry across the Asia-Pacific region.

The agreement, formalised during AIME 2025 held in Melbourne, Australia, from February 10-12, 2025, signifies a commitment to generating expanded business opportunities for ICCA members in Australia, New Zealand, Asia, and globally.

From left: ICCA’s Senthil Gopinath; Melbourne Convention Bureau’s Julia Swanson; and Talk2 Media & Events’ Matt Pearce

Under the partnership, AIME will serve as an advocacy partner, amplifying the voice of the international business events industry to support destination enhancement. AIME is owned by the Melbourne Convention Bureau and managed by Talk2 Media & Events.

ICCA CEO Senthil Gopinath emphasised the significance of the collaboration, stating, “ICCA’s partnership with AIME signifies our commitment to supporting the growth of the Asia Pacific meetings industry, which has experienced incredible growth over the past few years and continues to figure prominently on the world stage.”

“We’re looking forward to working with APAC members to support the development of meetings and events professionals in the region, including ICCASkills, business exchange workshops, advocacy and more.”

The partnership builds on existing collaborations. Notably, the Australian Business Events Association (ABEA) and ICCA jointly presented the Emerging Leaders Challenge for the second time at AIME 2025. This programme invited emerging leaders to share innovative ideas on the future of the industry, with the winner participating in an ABEA and ICCA session focused on future growth opportunities.

Furthermore, ICCA presented at the AIME Leaders Forum, hosted by ABEA following AIME 2025 on February 13. This session focused on advocacy strategies and how the industry can lead and support advocacy initiatives globally and regionally. The forum provided a platform for C-Suite executives, association leaders, and government officials to discuss advocacy priorities, particularly concerning legacy, growth, the value of business events, and the importance of investment and destination profiling.

Looking ahead, AIME 2026 will be held from February 9-11, 2026, at the Melbourne Exhibition and Convention Centre in Australia. Planned programmes include the ICCA Business Exchange, The Bidding BootCamp, and an AIME scholarship to develop future talent in the business events sector. AIME will also have a presence at the ICCA Congress in Porto, Portugal, from November 9-12, 2025.

Alma Resort welcomes HR director

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Ngo Thi Thu Ngan has been appointed director of human resources at Alma Resort Cam Ranh.

A hospitality professional with two decades’ experience, the Vietnamese national joins the beachfront resort on Vietnam’s Cam Ranh peninsula after working as the director of talents and culture at Mövenpick Resort Cam Ranh.

Her extensive human resources experience comprises roles at Wyndham Grand KN Paradise Cam Ranh, Glow Scenia Nha Trang Bay Hotel, Sunrise Nha Trang Beach Hotel & Spa, Tan Viet Corporate, and Khanh Hoa Trading and Investment Company.

Megaworld Hotels and Resorts makes key appointments

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Megaworld Hotels and Resorts has appointed Sophia ‘Khendy’ Altamirano as group director of revenue management, distribution and business development; Yvonne Villacorte has joined as general manager of Belmont Hotel Mactan; and Geraldine Gaw as general manager of Hotel Lucky Chinatown.

Altamirano has over 27 years of experience in the Asian hospitality industry, including 17 years with Accor Hotels Group. She was formerly the market director of sales and distribution and director of the national sales office at Marriott Philippines.

From left: Sophia Altamirano, Yvonne Villacorte, and Geraldine Gaw

Villacorte, with 30 years of experience, was previously the general manager of Best Western Ivywall Panglao and has worked with several hotel chains in Vietnam and the Philippines.

Gaw joins Hotel Lucky Chinatown after serving as the area director of sales and marketing at Megaworld Hotels and Resorts. With over three decades in the industry, she has primarily focused on sales and marketing before transitioning to operations.

Business travel rebounds, air capacity exceeds 2019 levels: CTM

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Longer flights, stable fares, and advanced bookings dominate 2024

Global travel management company Corporate Travel Management (CTM) has published its second Global Corporate Travel Trends Report providing a comprehensive analysis of the corporate travel industry’s performance in 2024.

The report reveals robust growth across key travel metrics, highlighting the resilience and expansion of the corporate travel industry. Air travel capacity is above 2019 levels, business travellers are flying longer distances, booking lead times are extending and average daily rates (ADRs) for accommodation are beginning to plateau globally.

Longer flights, stable fares, and advanced bookings dominate 2024

Air travel rebounds with increased capacity and stabilised fares
According to CAPA Centre for Aviation, the global corporate air travel market has entered a period of sustained growth, with air capacity now 3% above 2019 levels and 6.4% higher than in 2023.

Airlines are scaling operations to meet the growing demand, particularly in major corporate travel hubs where full-service carriers have expanded networks. Record aircraft orders and over 1,600 new aircraft deliveries expected in 2025 signal continued investment in fleet expansion to meet demand.

Top three corporate travel routes for CTM customers in 2024
The top travel routes for CTM customers were:

  1. London – New York

  2. London – Hong Kong

  3. Sydney – Melbourne

The Sydney–Melbourne route surpassed Hong Kong–Tokyo in the January–June 2024 Global Corporate Travel Trends Report.

Corporate travellers flying further
Corporate travellers covered greater distances in 2024 than before the pandemic, with stabilised airfares in most regions providing corporate travel managers with greater budget certainty following sharp price increases in 2023.

British business travellers led the trend globally, flying further than any other nation compared to 2019. India’s rapidly growing corporate travel market also experienced a significant increase in travel distances compared to 2019, with North America emerging as a key destination.

French business travellers also saw significant distance increases due to government-imposed sustainability restrictions on domestic air travel in 2023.

Australian business travellers, who stayed closer to home in 2023, have returned to flying longer, surpassing 2019 distances.

Airfare trends and booking behaviour
Following steady price increases since March 2020, globally airfares entered a downward trend in 2024. Economy fares declined more sharply, while business class fares maintained a consistent trajectory. This softening suggests a potential market correction following the strong price recovery period of the previous two years.

Australia and New Zealand (ANZ) saw easing international airfare pressures with increased competition boosting capacity to meet rising demand. Similarly, North America witnessed stabilisation in airfares with airlines adding Transpacific and Transatlantic capacity. International airfares in Asia continued to decline due to price corrections from supply shortages during the pandemic. In Europe, strong corporate and premium leisure demand and limited seats drove up international business class fares.

Air booking lead times
While global booking lead times largely stabilised in 2024, regional variations continue to reshape these trends.

North America saw the most significant shift of travellers booking 21+ days in advance (35% vs 24% in 2023). Europe and ANZ also witnessed an increase in 21+ day bookings, however only marginal in comparison. Asia stands apart with travellers booking closer to departure, driven by a growing low-cost carrier presence.

Accommodation market sees strong demand and longer booking lead times
Corporate accommodation demand remains strong, with average daily rates (ADRs) globally plateauing at 20-30% above 2019 levels.

Global hotel booking behaviour has shifted since 2019, with fewer reservations made within seven days of travel (52% vs. 61% in 2019) and more bookings secured 21 or more days in advance (24% vs. 18% in 2019). This trend suggests a desire to lock in rates and secure availability in advance based on the strong return to travel in key markets.

ANZ, Europe and Asia were at the forefront of this shift, with 34% of bookings in ANZ, 36% in Asia and 32% in Europe made 21+ days in advance. This marks a notable increase from 2019 when the figures were 23%, 24%, and 28% respectively. Last-minute bookings remained dominant in North America, with 64% made within 7 days.

Manish Puri leads as new GM of Regent Bali Canggu

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Regent Bali Canggu has appointed Manish Puri as its new general manager, tasked with ensuring the brand’s return marks not just a homecoming but a significant advancement in luxury travel.

With over 28 years of global hospitality experience, Puri has led luxury hotel brands such as Oberoi, Kempinski, Jumeirah, Grand Hyatt, Six Senses, and Potato Head.

Hyatt expands corporate travel focus as China’s inbound market grows

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Park Hyatt Changsha

China’s inbound corporate travel market is experiencing a resurgence, fuelled by the nation’s visa optimisation policies, and a growing interest in diverse destinations by corporates.

“With simplified visa processes and expanded visa-free policies for more countries, it’s now easier for international business travellers to visit China,” said Carol Chung, vice president – commercial, Greater China, Hyatt.

Park Hyatt Changsha

When asked which countries were showing strong growth in inbound corporate travel to China for the company, Chung pointed to Japan, South Korea, and the US.

“Japan and South Korea remain key feeder markets for inbound travel to China. According to a Ctrip whitepaper, these two countries South Korea and Japan respectively ranked second and third for inbound tourism to Beijing, and in 1H2024, they accounted for the highest flight volumes to China,” Chung noted.

The US has also emerged as a major source market for inbound travel. According to data from the Beijing Municipal Bureau of Culture and Tourism, the US ranked first for inbound travel to Beijing in 1H2024, with a mix of business and independent travellers.

Additionally, China has seen significant inbound growth from South-east Asian countries such as Malaysia, Vietnam, Indonesia, and Thailand, according to data from the Beijing Municipal Bureau of Culture and Tourism.

There has also been a shift in the corporate travel landscape in China.

Chung elaborated: “Key economic hubs like Shanghai, Beijing, and Guangzhou, remain primary business travel destinations. However, emerging cities such Chongqing, Chengdu, Jingdezhen, and Zhangjiajie are gaining traction, particularly among corporate travellers from South-east Asia and South Korea, who are seeking unique cultural and experiential offerings (as bleisure destinations).”

To further support corporate travellers, Hyatt offers exclusive corporate rates and enhanced loyalty benefits through the World of Hyatt programme, as well as the Elite Trial Tier offer, designed specifically for key corporate accounts in the market. This allows eligible travellers to experience the benefits of Explorist status for 90 days, with a fast-track opportunity to earn Explorist or Globalist status.

Anna Moeller joins Business Events Adelaide’s Board

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Business Events Adelaide has announced that Australian Hotels Association SA (AHA) CEO Anna Moeller has joined its Board as a specialist director.

Moeller brings with her a strong background in the visitor economy and in member-based organisations, not only with the AHA but also from her time with the Motor Trade Association. A trained lawyer, Moeller has also worked as a legal practitioner and is a former elected Councillor for the City of Charles Sturt.

Moeller commenced her tenure in February 2025, completing Business Events Adelaide’s eight-person volunteer Board.

New Zealand business events sector celebrates NZ$3 million funding boost

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Te Pae Christchurch Convention Centre

New Zealand’s business events industry is celebrating a significant win, with the government announcing an additional NZ$3 million (US$1.7 million) in funding to attract international conferences and incentive business.

Tourism and hospitality minister, Louise Upston, unveiled the funding at Tākina Wellington Convention and Exhibition Centre, stating the investment from the International Visitor Conservation and Tourism Levy aims to “supercharge the Conference Assistance Programme work that is already happening in Tourism New Zealand”. The goal is to secure events that will generate over NZ$30 million in incremental spending for the New Zealand economy.

Te Pae Christchurch Convention Centre

The funding is available to various organisations, including universities, to bid for hosting international conferences in New Zealand, and will also support efforts to attract high-value incentive business.

Business Events Industry Aotearoa hailed the move as a crucial step towards bolstering the sector and driving economic growth.

The association’s chief executive, Lisa Hopkins, described the announcement as an “exceptional day” for the sector, highlighting the government’s recognition of business events as a key driver of growth.

“It signals that New Zealand is actively recognising the importance of business events, and this new funding helps level the playing field with our main competitor, Australia,” she said.

Hopkins emphasised the high-value nature of the industry, noting its global worth of US$1.6 trillion. She also highlighted the significant investment in world-class infrastructure, with new convention centres like Te Pae Christchurch, Tākina in Wellington, and the upcoming New Zealand International Convention Centre in Auckland.

These centres are projected to create 1,400 new jobs, generate over 300,000 room nights annually, and contribute over NZ$150 million in direct spending.

“Our industry association has been seeking support for the sector for two decades. We know that we have brilliant infrastructure and the downstream financial effects are proven,” Hopkins stated. She cited Infometrics analysis showing Te Pae Christchurch contributed NZ$77 million to New Zealand’s GDP and supported 693 full-time equivalent jobs in the year to November 2024.

Beyond economic benefits, Hopkins stressed the broader impact of business events, including positive societal outcomes, community engagement, and enhanced international recognition for New Zealand.

“Business events are much more than economic contributors, they also heavily influence positive outcomes for society, communities, and create long-term legacies, and they lift New Zealand on the world stage,” she said.

The initiative is part of the government’s Tourism Boost package, designed to foster immediate growth in visitor numbers, drive export activity, and stimulate economic growth. The funding is a collaborative effort between Tourism New Zealand, regional convention bureaux, professional conference organisers, venues, hotels, and a wide range of businesses across sectors such as hospitality, technology, and creative services.

Penang’s business events sector shatters records

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Business Events Penang 2024 Annual Review

The Penang Convention & Exhibition Bureau (PCEB) has unveiled its Business Events Penang 2024 Annual Review, showcasing a record-breaking year for the state’s business events industry, with an estimated economic impact of around RM1.3 billion.

The announcement was made at a launch event held at the Iconic Marjorie Hotel, a Tribute Portfolio Hotel, graced by the chief minister of Penang, Chow Kon Yeow; the Penang State Exco for Tourism & Creative Economy, Wong Hon Wai; and the CEO of PCEB, Ashwin Gunasekeran.

Business Events Penang 2024 Annual Review

The 2024 Annual Review highlighted significant growth across key performance indicators. Penang successfully hosted 2,059 business events, a remarkable 240.9 per cent increase from the previous year. These events attracted 305,259 delegates, representing an 87.3 per cent rise, and generated 558,543 room nights, a 3.6 per cent increase. Most notably, the Estimated Economic Impact (EEI) surged to almost RM1.3 billion, marking a substantial 24.8 per cent increase compared to 2023.

Wong emphasised the importance of strategic partnerships and government support in achieving these results.

“These achievements reaffirm Penang’s reputation as a premier business events destination in Asia. As we look ahead, we will continue to strengthen our offerings, attract high-impact events, and expand our industry collaborations to further enhance Penang’s appeal,” he said.

Gunasekeran also outlined PCEB’s strategic vision for continued growth in 2025, focusing on deeper industry engagement, targeted promotional efforts, and enhanced incentives.

“Our goal is to sustain and accelerate this growth by leveraging our extensive industry network, embracing digital advancements, and continuously elevating the quality of events hosted in Penang. The rising number of business events has led to greater economic opportunities, increased employment, and a strengthened global presence for Penang,” he remarked.

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