Asia/Singapore Wednesday, 22nd April 2026
Page 836

AirAsia makes its easier for corporates to book

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AirAsia MyCorporate Logo

AirAsia has launched MyCorporate, a suite of products for business travellers that consists of three bundle options – Fare Only, Corporate Lite and Corporate Full Flex.

The Fare Only product is just the airfare, with all add-ons available for a fee. The Corporate Lite bundle includes airfare, a complimentary meal, standard seat assignment, and a dedicated check-in counter. Travellers can also change their flight once up to 24 hours before departure with no flight change fee (fare difference will still be payable).

AirAsia MyCorporate Logo

Lastly, the Corporate Full Flex bundle includes airfare, a complimentary meal, Hot Seat assignment, 20kg baggage allowance, dedicated check-in counter, Xpress Baggage, Premium Red Lounge access (only applicable to flights departing from KLIA2 in Kuala Lumpur), priority boarding, travel insurance (only applicable to flights departing from Malaysia and Thailand) and full flexibility with unlimited flight changes up to two hours before departure with no flight change fee (fare difference will still be payable).

Travellers using Corporate Full Flex will also be able to enjoy GoShow, an exclusive product allowing them to standby on an earlier flight on the same day, to the same destination, with no additional charges, subject to space availability at flight closure.

MyCorporate customers will have access to an online booking system and comprehensive reporting to keep track of corporate travelling expenses.

Le Méridien makes South Korean debut

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Le Méridien Hotels & Resorts Lobby

Le Méridien Hotels & Resorts is due to open its first South Korean property this month, a 336-key hotel in Bongeunsa-ro, one of Gangnam’s major thoroughfares.

Le Méridien Seoul’s room inventory includes 109 club rooms and 29 suites, and offers a range of facilities from spa and indoor golf range to three F&B options.

Le Méridien Hotels & Resorts Lobby

For events and meetings, the property offers 1,650m2 of space across four indoor venues. The Da Vinci Ballroom, housed in the lower levels of the atrium, has capacity for up to 500 guests. The outdoor 525m2 Maple Garden can accommodate private parties and product launches.

The hotel is anchored by the Le Méridien Hub, a new concept that re-interprets the hotel lobby into a social gathering place.

Le Méridien Seoul is approximately 60 minutes by car from Incheon International Airport, and allows for easy access to the COEX Convention and Exhibition Center and the office district in Samsung-dong.

Wanda opens fifth hotel cluster in Harbin

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Harbin Wanda_ City International Hotel_ Cluster

Wanda Hotels & Resorts has opened the Harbin Wanda City – comprising 252-room Wanda Vista Harbin, 395-room Wanda Realm Resort Harbin and 415-room Crowne Plaza Harbin Songbei.

Harbin Wanda_ City International Hotel_ Cluster

For meetings and events, the three hotels boast a total of 6,500m2 across 16 conference and banquet rooms, and function spaces, and more than 30,000m2 of outdoor lawn area.
The largest indoor space is the 1,800m2 pillarless Grand Ballroom in Wanda Vista Harbin. Boasting a 12m-high ceiling, the room is fully equipped with a an LED screen and sound system. The room can be divided into three separate halls for a variety of events.

In addition, the hotel cluster’s recreational and entertainment facilities include nine F&B options, an outdoor theme park, an indoor skiing court, an indoor ice rink and movie park.
Harbin Wanda City stands in Harbin New District, a 35-minute drive from Harbin Taiping International Airport and a 20-minute drive from Harbin West High-Speed Railway Station.
This is Wanda’s fifth resort hotel cluster, after Changbai Mountain, Xishuangbanna,

Nanchang and Hefei. Wanda Hotels & Resorts currently owns and operates 106 hotels in China.

Tasty meals on wheels

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ReFuel:On Wheels by Aloft Kuala Lumpur Sentral

Aloft Kuala Lumpur Sentral has become the first hotel in Kuala Lumpur, Malaysia to operate its own food truck.

Called Re:Fuel On Wheels, the vehicle is covered in vibrant livery and dishes out tasty and quality nosh to delegates attending private functions outdoors.

ReFuel:On Wheels by Aloft Kuala Lumpur Sentral

What a fine idea, we say! Catering food for a corporate event out of a food truck makes for a fun and memorable experience, and encourages interaction among delegates as they huddle together for a bite.

Greg Gubiani, general manager of Aloft Kuala Lumpur Sentral, said: “We can tailor-make the menu and food, which is always served fresh as it is prepared in the truck.”
As well, Re:Fuel On Wheels will feed the corporate crowd in the vicinity.

Gubiani further explained that the idea of the food truck came about as there was no such offerings from hotels in the Malaysian capital city.

He added: “It was very well received by event organisers, as they are assured that the hygiene and food standards are the same as that offered by the hotel.”

Just a day after the launch on July 18, a request came for a 1,000 pax event from a nearby mall. At press time, it was currently the truck’s largest catering event.
Re:Fuel On Wheels is a derivation from the hotel’s 24-hour grab and go concept store, Re:Fuel, which offers self-serve gourmet eats.

Understanding our purpose

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Karen Yue

At the start of this year, I wrote in this very column about the lack of attention to business events at both the ASEAN Tourism Forum and its B2B exhibition TRAVEX. A weak presence on the agenda of tourism leaders at ASEAN Tourism Forum is a sign that the business events industry is still not given the recognition it deserves for being a contributor to more than just the destination’s tourism coffers.

Karen Yue

The value of our industry continues to be hotly debated among stakeholders today.
My colleague Caroline Boey spoke to some industry leaders about the value of the business events industry for this issue’s In focus feature (How much is it worth?), and came away without much quantitative information. But these leaders made it clear that our industry touches many critical points, from international trade to national policies.

For the value of business events to be appreciated, I think industry players must first understand the definition of business events and the purpose these gatherings serve.
MICE is a convenient acronym for business events, but it causes some users of the word to forget that it is an abbreviation of meetings, incentives, conventions and exhibitions. Some assume MICE takes in all forms of events.

I’ve sat in CVB press conferences and heard journalists ask about destination weddings and school groups. I’ve attended hotel inspections on business event fam trips and had operators wax lyrical about their property’s appeal for weddings.

There’s nothing wrong with chasing after weddings, special interest groups and school trips – they bring money to tourism suppliers and their employees. But they are not business events. They do not bring with them the valuable benefits that extend beyond the tourism sphere.

I had a chance last month to speak with the executive director of Thailand’s Eastern Economic Corridor Office, Cholachit Vorawangso Virakul. I asked her how this major industry zone development would benefit Thailand’s business events industry. She corrected me, saying that it is the Eastern Economic Corridor that would benefit from business events held in Thailand.

She believes that business events are Thailand’s “quick win” solution to attracting investors to achieve the country’s next-generation economic dream.

“It is when people meet and talk and see for themselves the potential of the country, that new business ventures can happen,” she said.
That is the kind of reach our industry has and needs to be credited for.

Marco Polo Plaza Cebu wants a bigger slice of MICE

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Marco Polo Plaza Cebu has set its sights on growing its corporate business segment by leveraging the expansion of the province’s airport and yet-unknown attractions.

General manager John Connelly wants to increase the segment – now mainly domestic-based and accounting for 15 per cent of the hotel’s business – to a more international audience and 30 per cent of business by 2019.


Connelly has concrete plans to increase the hotel’s corporate business

The expansion of the hotel’s market share would also make it less susceptible and more resilient to events such as the Marawi war and imposition of martial law in Mindano.

Playing a key role in improving the hotel’s corporate business is the expansion of Mactan Cebu International Airport. The airport also plans to include more destinations such as Los Angeles (Philippine Airlines), Istanbul (Turkish Airlines) and destinations in Europe (Finnair) over the next year.

“MICE participants are getting a bit tired of Thailand and they want to explore new places like Cebu,” the latter of which is now more accessible with direct flights, said Connelly on the sidelines of the first Business Matters forum organised by the three Marco Polo Hotels in the Philippines.

He pointed out that within Cebu City, there are suitable business events and teambuilding venues such as Kool Adventure Camp, Celosia Flower Farm and the Temple of Leah.

When asked what his plans were, Connelly indicated that he would participate in business events-related shows such as IT&CMA in Bangkok in September and IMEX in Las Vegas in October.

He added that Marco Polo Plaza Cebu also now has the Cvent software app which connects the hotel with a majority of meeting planners in the US.

SCB partners with Qatar Airways to widen network

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Sarawak Convention Bureau (SCB) has partnered with Qatar Airways – as part of the Redefining Global Tribes campaign – to grow inbound business travel and international events to the state.

“A huge campaign about global tribes needs a global airline in tow to create the significance needed to tell the world Sarawak is serious about growing inbound business travel and hosting business events of an international caliber,” said Amelia Roziman, SCB’s chief operating officer in a statement.

She added that the partnership would help generate more opportunities for decision makers to consider Sarawak for their next business destination.

“We are fortunate that we can leverage on Qatar Airways’s extensive network as we gathered our global communities last weekend from around Malaysia and the region,” she added, in reference to the Redefining Global Tribes Familiarisation Trip that took place from August 17-20.

Roziman concluded: “As SCB enters its 11th year of operations, our positioning to brand Sarawak internationally will be more aggressive than ever, as we advance into the next decade of business events.”

As part of its initiative to support the campaign, the airline gave away a return flight ticket from Kuala Lumpur to London to one winner during the business forum as well.

Cairns to host 8,000 Amway delegates

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Cairns and the Great Barrier Reef will be welcoming some 8,000 delegates from Amway for the 2019 Amway China Leadership Seminar.

The delegates will travel in waves of 1,000 for a trip lasting five days and four nights in April 2019. This will inject A$50 million (US$40 million) into the regional economy.


Amway will be the largest group incentive the region has ever hosted; Cairns Esplanade pictured

This will also be the sixth time in 15 years that Amway China has selected Australia to host this event. However, this is the first time they have chosen a regional destination.

Tourism Tropical North Queensland’s director of business and tourism events, Rosie Douglas, said the event would be the largest group incentive the Cairns and the Great Barrier Reef region has ever hosted.

She said: “Incentives are about offering unique aspirational activities to delegates and we will be delivering just that with a range of different itineraries to be offered each day.

“These itineraries will showcase our dual World Heritage areas, allowing delegates to experience the Great Barrier Reef and the Wet Tropics rainforest with their unique wildlife, as well as exotic tropical produce and the relaxed lifestyle of Cairns & Great Barrier Reef.”

Business Events Cairns & Great Barrier Reef led the Amway China bid with partners Tourism Australia, Tourism and Events Queensland, Cairns Regional Council and Cairns Airport.

Douglas shared: “We have been working on this bid for almost two years and its announcement comes on the back of a solid 12 months with Business Events Cairns & Great Barrier Reef doubling the number of business events secured in 2016-17 from 23 to 46.”

Business travellers find they are very productive on the road due to more tech options

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According to the Carlson Wagonlit Travel (CWT) Connected Traveler Study, business travellers are bringing more devices, and feel more productive as they are on the road conducting business.

The survey of more than 1,900 business travellers found that travellers on average carry four different types of technology (mobile phone, tablet, laptop, etc.), with the smartphone being the one “travel tool they can’t live without,” as more than 80% of travellers across the globe rely on their phone to conduct business.

Global findings
With technology, most travellers (88%) believe travel is easier to navigate today. This has led a significant majority of travellers (78%) to seek opportunities to travel for work and nearly as many find business travel to be stimulating (72%). Today’s travellers are experienced and use that knowledge to plan their trips. More than half (55%) of travellers rely on prior travel experience while planning trips, in addition to hotel websites (54%) and airline websites (50%). Airline and hotel apps make up the bulk of app usage for travellers (45%) while map apps also see heavy use (41%).

“The business traveler can be so much more productive than even five years ago thanks to technology,” said Simon Nowroz, chief marketing officer, CWT.

“Think about the advances where a business traveller used to have so much down time between a flight, taxi and hotel. Now, they can login and work while on the plane or wherever they happen to be. With the continued emergence of the tablet, as well as numerous apps, travellers don’t feel out of touch as they carry out business.”

According to the study, work-based relationships and productivity are strengthened through business travel. Nearly nine in 10 business travellers (86%) said travel helped them build new knowledge and perspective, while 80% said business travel boosted their productivity. Additionally, more than nine in 10 (93%) said that travel positives outweighed negatives when it comes to building and maintaining relationships at work, while nearly eight in 10 (77%) say the same about their home lives.

Business travellers did have two key areas of concern.

Two-thirds (67%) of travellers said they believe travel is safer today. However, nearly half (46%) remain concerned about their safety. This has led more travellers (68%) to “sometimes or always” purchase travel insurance. Business travellers also have difficulties maintaining routines and wellness. More than half of travellers (54%) say that their exercise and wellness habits are disrupted when they travel.

According to the study, as travellers connect with co-workers or family, they often use different methods. With family or friends, travellers chose calling (44%), Skype (24%) and text (17%) as their preferred communication methods. However, they connect with co-workers differently: email (44%), calling (24%) and texting (14%).

Regional differences
There were similarities across the Americas, EMEA and APAC. However, APAC travellers felt more in control (84%) in being able to manage their responsibilities compared to Americas (76%) and EMEA (73%) travellers. Travellers from APAC (53%) were also more likely to say that travel took time away from other work, causing their co-workers to pick up some of the slack.

When it comes to personal relationships, around a quarter of travellers from the Americas felt that travel strained their relationship with their spouse or significant other (27%), more than their EMEA and APAC counterparts (22%).

This is likely the reason that travellers in the Americas tried significantly harder to stay connected with family (50%) than APAC (31%) and EMEA (27%) travellers. APAC travellers were more likely to miss important events – with more than half (51%) missing at least two social events or occasions within the past 12 months compared to EMEA (44%) or Americas (42%) travellers.

“There are many variables that can make a business trip a success or a failure in the eyes of the traveler,” said Nowroz. “The easier we can make it for travellers to be organised, the more we help them have a better overall experience.”

MakeMyTrip’s corporate travel booking tool now live

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Indian OTA giant MakeMyTrip has launched the MyBusiness tool to capture the booming corporate travel segment.

MakeMyTrip says the tool will be particularly helpful for SMEs that cannot afford to set up an in-house travel desk, by offering an efficient self-booking online solution to fulfil otherwise complex offline processes such as approval matrices, travel policies and payment options.

The tool can be used on the existing MakeMyTrip app

Benefits for employees include free cancellation and modification of flight and hotel bookings; complimentary in-flight meals and seat selection; complimentary hotel upgrades; and expense reporting capabilities.

Corporates, in addition, can enjoy GST credit benefits and redressal with a round-the-clock corporate helpdesk.

The solution also features a corporate wallet to reduce payment inefficiencies, liabilities and potential corporate card abuse.

Speaking at the launch, Rajesh Magow, co-founder and CEO-India, MakeMyTrip said: “Our focus and investment in MyBusiness underlines our (commitment to) changing the way corporate India moves. We have an aggressive plan in place to tap into this fast-growing business travel market.”

Added chief business officer, Ranjeet Oak: “For most organisations, business travel spending is the second largest expense, and the entire process allows certain amount of discrepancies and reimbursement issues later on.”

According to Global Business Travel Association, India is the fastest growing business travel market with annual growth of over 11 per cent. SME corporates make up 70 per cent of the country’s corporate travel business.

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